Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.
-
Upload
skyler-crisp -
Category
Documents
-
view
225 -
download
2
Transcript of Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.
![Page 1: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/1.jpg)
Pubble
![Page 2: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/2.jpg)
Pubble
Visitors Ask
You answer
Or a knowledge bank can answer
for you
![Page 3: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/3.jpg)
Pubble
TripAdvisor type review box
Q&As can be posted to social
media
![Page 4: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/4.jpg)
TripAdvisor
3.00
Wot, no colleges!
![Page 5: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/5.jpg)
Google Places
Good for commercial units: hair, beauty, restaurants, gym, theatre etc.
3.00
![Page 6: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/6.jpg)
Events … queues
• EventBrite – discussed earlier
The secrets is to get people excited by it .. So they mention it on Facebook, Twitter, .. And invite friends
Need to gather as much data as possible .. And then use it effectively.
![Page 7: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/7.jpg)
Social media
Twitter & Facebook
Followers are meaningless .. You need conversions
You need a strategyMore than one account? Are FE and EE the same segment?
3.00
![Page 8: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/8.jpg)
Triberr
![Page 9: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/9.jpg)
Fiverr• Drawings• Copywriting• Editing• Programming• Transcription
• and much more
![Page 10: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/10.jpg)
ScoopIT
• Ideal to make a magazine for distribution to employers, young people .. Or whoever you prefer
• Have an “topic” for each• Can include content from
any website • Looks better than most
newsletters• Very quick to set up
Content curation
![Page 11: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/11.jpg)
©Stefan Drew 2013
PPC
![Page 12: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/12.jpg)
The “Key” to Adwords
The key to Adwords are your keywords, bid price, CTR and page quality score•Adwords work on the keywords people are searching on
How much you pay depends not on bid price alone but upon: -
– How much you bid– Your Click Through Rate (CTR)– Your Quality Score - Relevancy
![Page 13: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/13.jpg)
Adwords
• Remember …..• One keyword per Ad .. + plurals
• Use negative keywords
• Include keyword in Headline
• Repeat keyword in body and Display URL
• Split test ads
• Test … times of day/week
![Page 14: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/14.jpg)
©Stefan Drew 2013
Other PPC Systems
Consider: - •Facebook•Bing•LinkedIn•Etc.
You need a different strategy for each E.g. Simplistically, Adwords work on keywords used in searches whilst Facebook works on Interests
![Page 15: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/15.jpg)
PR• Media NOT Press Releases• More than just student successes• Newsjacking• News distribution sites PR.com etc.
• Media articles• Plan ahead• Devise proactive merger/newbuild strategies• Be an Expert Source www.ExpertSources.co.uk • Be an Authority
![Page 16: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/16.jpg)
Link building
![Page 17: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/17.jpg)
If I can do it .. So can you!
Write articles for local/international websites/ magazines
![Page 18: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/18.jpg)
©Stefan Drew 2013
Warwickshire College magazine article examples
![Page 19: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/19.jpg)
©Stefan Drew 2013
News Distribution Sites
![Page 20: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/20.jpg)
©Stefan Drew 2013
![Page 21: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/21.jpg)
Newsjacking
![Page 22: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/22.jpg)
©Stefan Drew 2013
![Page 23: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/23.jpg)
Traditional exhibition strategiesThe exhibitions industry is worth £billions and it is easy to spend large sums with no measurable returnWhy do organisations take stands at exhibitions? Exhibitors say ……
– Because our competitors do– To fly the flag– We were approached by the exhibition sales team– Our CEO said we should attend– Our customers expect us to be there– People think we have closed if we don’t attend
![Page 24: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/24.jpg)
Traditional exhibition strategies
Why do you take stands at exhibitions?
•To attract new customers
•To launch a new product or service
•To act as a magnet and filter
•To build relationships with existing and new customers
![Page 25: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/25.jpg)
![Page 26: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/26.jpg)
Traditional exhibition strategies
You need a SMART exhibition plan that details pre-event activity, event activity and post event activity
Do ….
• Research the event
• Have an objective
• Brief your staff
• Promote your attendance
• Look different
• Get media coverage
Don’t …..
• Arrive at the last minute
• Fail to set objectives
• Fail to budget adequately
• Fail to brief staff
• Forget to follow up quickly
![Page 27: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/27.jpg)
Evaluate your Competition
![Page 28: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/28.jpg)
Training
• Marketing is changing very rapidly &
You need to train EVERY day
• www.ProviderMasterMind.com
• YouTube
• etc.
3.00
![Page 29: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/29.jpg)
Putting it into Practice: Defining a way forward that will work
for your Institution
15.40
Link to RATES template
![Page 30: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/30.jpg)
There are hundreds of marketing tools available to us and we have demonstrated a small handful today.
Many are low cost or free; many can be used to automate your marketing; many can be used to test, measure & improve your marketing and many will effectively engage your prospects and customers.
All of the tools available can be utilised within the RATES marketing strategy and planner tool.
We need to integrate the traditional with the new
3.00
![Page 31: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/31.jpg)
How you learnt something new?
What actions will you be taking?
List 3 actions
Have we satisfied the event objectives?
3.00
![Page 32: Pubble. Visitors Ask You answer Or a knowledge bank can answer for you.](https://reader036.fdocuments.net/reader036/viewer/2022062417/551b5b32550346dd1a8b6456/html5/thumbnails/32.jpg)
Summary of the day and final questions
4.30
Stefan Drew
www.ProviderMasterMind.com
@StefanDrewe
uk.linkedin.com/in/stefandrew/