Pub Catchment Report - AL4 0PP · 2018. 7. 11. · C13 Village Retirement 0 0.0 0 0.0 41 0.1 K48...
Transcript of Pub Catchment Report - AL4 0PP · 2018. 7. 11. · C13 Village Retirement 0 0.0 0 0.0 41 0.1 K48...
Number of Pubs
Catchment Adults 18+
Catchment Adults 18+ Per Pub
Target
Customers
% of
Population
Target
Customers
% of
Population
Target
Customers
% of
Population
Great Pub Great Food Gold 629 63.2 216 1,247 17.9 61 24,705 40.2 138
Great Pub Great Food Silver 745 74.9 163 1,515 21.8 47 25,323 41.2 90
Mainstream Pub with Food - Suburban Value 334 33.6 60 1,350 19.4 35 25,066 40.8 74
Mainstream Pub with Food - Suburban Aspiration 726 73.0 197 1,919 27.6 74 30,855 50.3 135
Mainstream Pub with Food - Country Value 0 0.0 0 15 0.2 2 545 0.9 7
Mainstream Pub with Food - Country Aspiration 601 60.4 487 1,053 15.1 122 11,740 19.1 154
Bit of Style 215 21.6 87 3,925 56.4 226 31,959 52.1 209
YPV Mainstream 0 0.0 0 2,893 41.5 2,044 10,473 17.1 839
YPV Premium 14 1.4 21 3,400 48.8 731 14,995 24.4 366
Community Wet 132 13.3 43 3,295 47.3 153 18,549 30.2 98
Total 18+ Population in Catchment 995 6,964 61,398
ABC1 118 109 118
C2DE 79 90 80
Standard Catchment Pub
Channel Index
Per Pub Analysis1 Mile Catchment Mosaic Profile
Social Grade Index
Index
37.1
% Index
42.0
61,398
62.9
0.5 Mile Catchment
%
58.0
498 1,616
Index
Index%
10 Minute DT Catchment
0.5 Mile Catchment 1 Mile Catchment 10 Minute DT Catchment
Index
1 Mile Catchment
62.6
37.4
Pub Catchment Report - AL4 0PP
O Rental Hubs B Prestige Positions G Domestic Success
1,393
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
2
995
385
6,964
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Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015 Copyright Experian Ltd, HERE 2015. Ordnance Survey © Crown copyright 2015
Catchment Mosaic Groups
Mosaic Groups in 0.5 and 1 Mile Catchment Areas Mosaic Groups in 10 minute DT Catchment Area
A City Prosperity B Prestige Positions C Country Living D Rural Reality E Senior Security
F Suburban Stability G Domestic Success H Aspiring Homemakers I Family Basics J Transient Renters
K Municipal Challenge L Vintage Value M Modest Traditions N Urban Cohesion O Rental Hubs
Site Catchment
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Mosaic Type ProfileCatchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+% Mosaic Type Profile
Catchment
Adults 18+%
Catchment
Adults 18+%
Catchment
Adults 18+%
A01 World-Class Wealth 0 0.0 0 0.0 5 0.0 I36 Solid Economy 0 0.0 128 1.8 3,896 6.3
A02 Uptown Elite 0 0.0 0 0.0 466 0.8 I37 Budget Generations 0 0.0 9 0.1 27 0.0
A03 Penthouse Chic 0 0.0 0 0.0 0 0.0 I38 Childcare Squeeze 0 0.0 0 0.0 0 0.0
A04 Metro High-Flyers 0 0.0 0 0.0 60 0.1 I39 Families with Needs 0 0.0 0 0.0 0 0.0
B05 Premium Fortunes 5 0.5 8 0.1 1,871 3.0 J40 Make Do & Move On 0 0.0 0 0.0 0 0.0
B06 Diamond Days 0 0.0 17 0.2 1,234 2.0 J41 Disconnected Youth 0 0.0 13 0.2 216 0.4
B07 Alpha Families 13 1.3 52 0.7 2,141 3.5 J42 Midlife Stopgap 54 5.4 125 1.8 791 1.3
B08 Bank of Mum and Dad 305 30.7 511 7.3 2,119 3.5 J43 Renting a Room 0 0.0 0 0.0 80 0.1
B09 Empty-Nest Adventure 105 10.6 125 1.8 160 0.3 K44 Inner City Stalwarts 0 0.0 0 0.0 547 0.9
C10 Wealthy Landowners 7 0.7 23 0.3 384 0.6 K45 Crowded Kaleidoscope 0 0.0 0 0.0 78 0.1
C11 Rural Vogue 0 0.0 2 0.0 29 0.0 K46 High Rise Residents 0 0.0 0 0.0 0 0.0
C12 Scattered Homesteads 0 0.0 0 0.0 0 0.0 K47 Streetwise Singles 0 0.0 0 0.0 569 0.9
C13 Village Retirement 0 0.0 0 0.0 41 0.1 K48 Low Income Workers 0 0.0 0 0.0 0 0.0
D14 Satellite Settlers 0 0.0 7 0.1 231 0.4 L49 Dependent Greys 0 0.0 64 0.9 359 0.6
D15 Local Focus 0 0.0 0 0.0 0 0.0 L50 Pocket Pensions 25 2.5 127 1.8 558 0.9
D16 Outlying Seniors 0 0.0 7 0.1 45 0.1 L51 Aided Elderly 0 0.0 0 0.0 448 0.7
D17 Far-Flung Outposts 0 0.0 0 0.0 0 0.0 L52 Estate Veterans 0 0.0 0 0.0 98 0.2
E18 Legacy Elders 78 7.8 117 1.7 3,397 5.5 L53 Seasoned Survivors 0 0.0 0 0.0 104 0.2
E19 Bungalow Heaven 0 0.0 1 0.0 228 0.4 M54 Down-to-Earth Owners 0 0.0 0 0.0 0 0.0
E20 Classic Grandparents 40 4.0 40 0.6 212 0.3 M55 Offspring Overspill 0 0.0 0 0.0 62 0.1
E21 Solo Retirees 38 3.8 39 0.6 925 1.5 M56 Self Supporters 0 0.0 0 0.0 0 0.0
F22 Boomerang Boarders 0 0.0 1 0.0 161 0.3 N57 Community Elders 0 0.0 15 0.2 1,373 2.2
F23 Family Ties 81 8.1 227 3.3 1,512 2.5 N58 Cultural Comfort 0 0.0 0 0.0 413 0.7
F24 Fledgling Free 0 0.0 0 0.0 0 0.0 N59 Asian Heritage 0 0.0 0 0.0 0 0.0
F25 Dependable Me 0 0.0 9 0.1 93 0.2 N60 Ageing Access 0 0.0 0 0.0 495 0.8
G26 Cafés and Catchments 28 2.8 93 1.3 6,087 9.9 O61 Career Builders 0 0.0 3 0.0 2,735 4.5
G27 Thriving Independence 173 17.4 340 4.9 4,174 6.8 O62 Central Pulse 0 0.0 0 0.0 384 0.6
G28 Modern Parents 0 0.0 0 0.0 106 0.2 O63 Flexible Workforce 0 0.0 159 2.3 1,228 2.0
G29 Mid-Career Convention 0 0.0 11 0.2 284 0.5 O64 Bus-Route Renters 0 0.0 175 2.5 2,032 3.3
H30 Primary Ambitions 0 0.0 76 1.1 2,760 4.5 O65 Learners & Earners 0 0.0 2,659 38.2 8,508 13.9
H31 Affordable Fringe 0 0.0 0 0.0 0 0.0 O66 Student Scene 0 0.0 221 3.2 1,749 2.8
H32 First-Rung Futures 0 0.0 0 0.0 7 0.0 U99 Unclassified 0 0.0 1,345 19.3 3,904 6.4
H33 Contemporary Starts 0 0.0 0 0.0 379 0.6 Total 995 6,964 61,398
H34 New Foundations 29 2.9 29 0.4 539 0.9
H35 Flying Solo 14 1.4 186 2.7 1,094 1.8
1 Mile
Catchment
10 Minute DT
Catchment
Adults 18+ by Mosaic Type in Each Catchment
0.5 Mile
Catchment
1 Mile
Catchment
10 Minute DT
Catchment
0.5 Mile
Catchment
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Experian Helpdesk: [email protected]
0115 968 5099
● Comfortable income
● Moderate use of Internet
● Parents aged 41-55
● Adult children at home, often students
● Also have a child under 18
● Own semi or detached homes
● Supporting kids can cause money strains
● Technology for entertainment
● Full-time students
● Halls of residence
● Homesharing private renters
● Frequent Internet usage
● Most have smartphones
● Highest use of Facebook● Use technology practically
● Singles and cohabitees 36+
● Married couples aged 50-65
● Adult children at home
● High salaries from senior positions
● Quality 4 bed detached homes
● Mortgage nearly paid off
● Students among local residents
● Close proximity to universities
● Cosmopolitan atmosphere
● Often terraces
● Two-thirds rent privately
4. F23 Family TiesActive families with teens and adult children whose prolonged support is eating up household
resources
● Watch videos online
Top 5 Mosaic Types
Inhabitants of the university fringe where students and older residents mix in cosmopolitan
locations
Well-off families in upmarket suburban homes where grown-up children benefit from continued
financial support
If you do not have log in details for Segmentation Portal then please contact the
Well-qualified older singles with incomes from successful professional careers in good quality
housing
Full visualisation of all types and groups are available in Segmentation Portal:
● Large outstanding mortgage
● Family neighbourhoods
● Middle managers
1 Mile Catchment Mosaic Type Visualisation
3. G27 Thriving Independence
2. B08 Bank of Mum and Dad
1. O65 Learners & Earners
www.segmentationportal.com
5. O66 Student SceneStudents living in high density accommodation close to universities and educational centres
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Source: CGA 2016
Competitor Map Top 20 Nearest Competitors
Order Outlet Name Operator
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
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20
Whitbread
Mitchells & Butlers
Greene King
McMullen & Sons Ltd
Independent Free
Independent Free
Punch Pub Company
Independent Free
Town Inn
Rendezvous
Airfield
Colney Fox
Plough
Woodman
Speckled Hen
Punch Pub Company
Independent Free
Save Investments
McMullen & Sons Ltd
Independent Free
Mitchells & Butlers
Enterprise Inns
Independent Free
Independent Free
Mitchells & Butlers
Enterprise Inns
Wetherspoon
Hope & Anchor
Harpsfield Hall
Sibthorpe Arms
Three Horseshoes
Cavendish Arms
Roe Hill Hall
Ilaichi Kitchen & Bar
Harvester
Chalkdrawers Arms
Crooked Billet
Plough
Harrier
Style Bar
1.3
1.5
Distance From
Site (Miles)
0.1
0.5
0.7
0.8
7.4
Drivetime from
Site (Minutes)
2.2
1.6
1.7
1.7
1.8
1.8
1.5
1.5
1.6
2.0
2.2
0.9
1.3
1.3
7.6
5.2
9.0
9.7
8.4
Competitor Map and Report
8.6
0.9
2.7
4.9
8.5
6.4
6.3
7.6
9.5
6.2
6.2
6.2
8.0
6.5
Pubs Catchment Site
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