Pt3 Organic SEO Workshop for Wedding Pros

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Quick and Easy SEO How to Make Google {heart}You, + Get Brides to Find You

Transcript of Pt3 Organic SEO Workshop for Wedding Pros

Quick and Easy SEOHow to Make Google ♥{heart}♥ You, + Get Brides to Find You

How Search Engines Work

Complex algorithm that takes into account over 200 factors, including

Authority (read: inbound links)

Load Time

Content

How Search Engines Used

to Work

Keywords (density)Meta descriptions and tags

In-bound links

Tenacious Myth That’s Like, So 1995!

200 factors that go into the algorithm

It is not enough focus on meta tags, keywords + descriptions

It’s doesn’t improve your rankings, but it can improve your click through

Google is highly interested in your relationship with others

It’s all about Meta Tags, Keywords + descriptions

It’s all about Meta Tags, Keywords + Descriptions

Black Hat/White Hat: A Brief Word

Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background.

BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS

Black Hat/White Hat: A Brief Word

Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background.

BLACK HAT HAS QUICK BUT OFTEN SHORT LIVED RESULTS

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content..

WHITE HAT TAKES TIME BUT IS SUSTAINABLE

First, Focus on Content

Good, valuable content that will encourage people to link to you or at the very least Tweet/FB/Stumble/Bookmark you

Keyword rich content Google can read

Regularly updated content ~ Google is a voracious reader:

Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

Google Does not understand pictures

Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

Google Does not understand pictures

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"><head profile="http://gmpg.org/xfn/11"><meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /><meta name="verify-v1" content="RqHQxbnUISATTvky5u8zaYNICo2OBcllyDF13yQ3zbk=" /><meta name="y_key" content="602bd6d3c70452d0"/><title>Style Me Pretty - The Ultimate Wedding Blog</title><script type="text/javascript" charset="utf-8">! //chartbeat p1! var _sf_startpt=(new Date()).getTime();! var ajaxurl = "/wp-admin/admin-ajax.php";

<!-- All in One SEO Pack 1.6.13.2 by Michael Torbert of Semper Fi Web Design[486,538] --><meta name="description" content="A wedding blog for the style obsessed bride." /><meta name="keywords" content="wedding blogs, wedding blog, wedding planning, wedding photography, wedding invitations, wedding dresses, wedding cakes, inspiration boards, color palettes, wedding style, DIY weddings, stationery, bride, wedding trends, wedding planning, wedding cinematography, wedding" /><link rel="canonical" href="http://www.stylemepretty.com/" /><!-- /all in one seo pack --></head><body class="home">

Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

Google Does not understand pictures

Google Is Multi-LingualIn addition to reading the content you write, Google can read html code

Google Does not understand pictures

Code: Super Scary?Not if you know what you’re looking for...

Code: Super Scary?Not if you know what you’re looking for...

Code: Super Scary?Not if you know what you’re looking for...

<title>Las Vegas Wedding by Meredith Carlson Photography | Style Me Pretty : The Ultimate Wedding Blog</title>

Code: Super Scary?Not if you know what you’re looking for...

Code: Super Scary?Not if you know what you’re looking for...

<p style="text-align: left;"><em>My husband and I had a long engagement; although we were immediately ready to be “husband and wife,” we weren&#8217;t sure if we wanted to be “bride and groom.” After law school, we were led to Charlee, who became not only our wedding planner, but our surrogate mother, and rallied us into the wedding spirit. </em></p><p style="text-align: left;"><em>On board and with a game plan, Javier and I wanted to incorporate the Arizona landscape, and blend our Mexican and Jewish backgrounds. We decided to have the ceremony and reception at the Phoenix Art Museum, and collaborated with a local artist, Teresa Villegas, to incorporate her Loteria images throughout the wedding, including imagery in the wedding invitations, the escort cards, and table cards. We used only local succulents for the bouquet, boutonnieres, centerpieces, favors, aisle, and chuppah decoration. In lieu of a wedding party, we had the mariachi in the processional of our Jewish ceremony, who performed siman tov and hava nagila for the occasion. We decorated the reception with papel picados, served our guests Mexican street-style food, and danced the hora.</em></p><p style="text-align: left;"><em>Above all, Javier and I wanted the wedding to be relaxed, have a sense of humor, and feel like we were celebrating those attending just as much as we were celebrating our marriage. We tried to make each element of the wedding a gift for our guests; we turned the escort cards into fridge magnets, collected antique milk glass vases as centerpieces which guests could keep, had succulent favors, and provided customized yarmulkes. I surprised Javier in the middle of our first dance with a performance by the Epik Dancers of Beyonce&#8217;s“Single Ladies,” just to keep him and our guests on their toes. </em></p><p style="text-align: left;"><em>Simply put, our wedding was a fantastic party with a lot of love. We get it now; it really is one of the best days of your life.</em></p>

Code: Super Scary?Not if you know what you’re looking for... <div class="postinfo2"> Filed Under: <h4><a href="http://www.stylemepretty.com/category/real-weddings/diy/" title="View all posts in Do-It-Yourself Inspired" rel="category tag">Do-It-Yourself Inspired</a></h4> </div> <div class="tags"> <h4>Tags: <a href="http://www.stylemepretty.com/tag/cake-stand/" rel="tag">Cake Stand</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/do-it-yourself-inspired/" rel="tag">Do-It-Yourself Inspired</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/gilcrease-orchards/" rel="tag">Gilcrease Orchards</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/jam/" rel="tag">jam</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/joanns/" rel="tag">Joann's</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/las-vegas/" rel="tag">Las Vegas</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/lds-mormon-temple/" rel="tag">LDS Mormon temple</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/meredith-carlson-photography/" rel="tag">Meredith Carlson Photography</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/nevada/" rel="tag">Nevada</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/outdoor-reception/" rel="tag">Outdoor Reception</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/outdoor-wedding/" rel="tag">Outdoor Wedding</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/rsvp-party-rentals/" rel="tag">RSVP Party Rentals</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/rustic/" rel="tag">Rustic</a></h4> <h4>&bull; <a href="http://www.stylemepretty.com/tag/target/" rel="tag">Target</a></h4> </div>

The Mighty FirefoxFire Bug (http://getfirebug.com/firstrun#Firebug%201.7.3)

DT Who Is (http://www.beysim.net/dtwhois/)

Rank Checker (http://tools.seobook.com/firefox/rank-checker/)

Web Developer (http://chrispederick.com/work/web-developer/)

How Do I know What Google Wants?

Google Webmaster Tools

How Do I know What Google Wants?

Google Webmaster Tools

How Do I know What Google Wants?

Google Webmaster Tools

On Page SEOKeywords

Tags

Title <Title>

Headings <H1> <H2> <H3>

Load Time

Images optimized

Alt text

Size

URL Structure

Regularly Updated Content

On Page SEO: Keyword Research

Google Insights

Google Ad Words

Microsoft Ad Center adcenter.microsoft.com

WordTracker (free trail)

Keywords: Compiling

Examine Competitors sites:

View => Source

Look for <META NAME= “keywords”>

Brainstorm with Colleagues

Variations + Plurals

Geo-specific terms

On Page SEO: ResearchWedding Gown or Wedding Dress

On Page SEO: ResearchWedding Gown or Wedding Dress

On Page SEO: ResearchKeywords for Titles

On Page SEO: ResearchKeywords for Titles

On Page SEO: ResearchKeywords for Titles

Have Specific Pages Optimized for Keywords

Make sure your keyword/phrase is:

At beginning of the <Title>

At the beginning of the <DESCRIPTION>

In <H1> tags scattered through out the page

Sprinkled throughout your site (blogging)

Have Specific Pages Optimized for Keywords

Make sure your keyword/phrase is:

At beginning of the <Title>

At the beginning of the <DESCRIPTION>

In <H1> tags scattered through out the page

Sprinkled throughout your site (blogging)

Have Specific Pages Optimized for Keywords

Make sure your keyword/phrase is:

At beginning of the <Title>

At the beginning of the <DESCRIPTION>

In <H1> tags scattered through out the page

Sprinkled throughout your site (blogging)

Have Specific Pages Optimized for Keywords

Make sure your keyword/phrase is:

At beginning of the <Title>

At the beginning of the <DESCRIPTION>

In <H1> tags scattered through out the page

Sprinkled throughout your site (blogging)

<title>Elegant Park City Wedding from Leo Patrone |

Inspirations &amp; Creations - Elizabeth Anne Designs: The

Wedding Blog</title>

Have Specific Pages Optimized for Keywords

Have Specific Pages Optimized for Keywords

Make sure your keyword/phrase is:

At beginning of the <Title>

At the beginning of the <DESCRIPTION>

In <H1> tags scattered through out the page

Sprinkled throughout your site (blogging)

On Page SEO: <Title>

“Welcome” or “Welcome to ABC Photography”

“Untitled”

“Style Me Pretty - The Ultimate Wedding Blog”

Landlocked Bride | Midwest and Mountain Wedding Inspirations

On Page SEO: <Title>

REMEMBER:

1. <TITLE> tags go below the <HEAD>

2. 40-60 characters MAX!

On Page SEO: Meta Tags<meta name="description" content="I'd like to think that if this wedding were an inanimate object, it would be a beautiful handmade quilt. It's full of vibrant color, adorable horsies, and such" />

<meta name="keywords" content="a dream come true catering,casual elegance,cedarwood weddings,designs in paper,historic cedarwood,krystal mann,mary griggs,nashville,nashville weddings,patty cakes,rob higginbotham" />

<link rel="canonical" href="http://www.stylemepretty.com/2011/06/22/nashville-wedding-by-cedarwood-weddings/" />

On Page SEO: Directory Structure

Make sure your URLs have keywords in them.

www.domainname.com/wedding-portfolio.php or

http://hindsightbride.com/2011/04/21/mammoth-lakes-wedding-meadow-hindsight-bride-podcast/

A N D N O T

www.domainname.com/dir1/dir2/dir3/457387638.php

http://www.wcu.edu/404.asp

Other Factors within Your Control

Load time:

Hosting

Plug-ins and add-ons

Flash and Java Script

On Page SEO: ImagesNaming Files

key-word rich names

no underscores

Load Time

72 ppi

< 900 px

Alt Text

On Page SEO: ImagesNaming Files

key-word rich names

no underscores

Load Time

72 ppi

< 900 px

Alt Text

Pitfalls

Acronyms: STDs and

Ambiguous Terms: “Confection Boutique”

Very Broad Terms: Wedding

Off Page SEO

Engagement marketing

Content Marketing

Comments

Participation in Social Media

Email connections

Link Building

Offer something valuable and different: Guest post idea, how-to tutorial, you-tube video, podcast

Try to get links from a variety of sources (directories, forums, blogs, social media ~ think outside the box: Amazon Reviews, YouTube and Flickr

Ask for specific anchor text

Submit, submit, submit

Register: Google, Yahoo, Bing, DMOZ

Directories: Google Places, WeddingWire, WeddingMapper, WedShare, WeAlert, CitySearch, TheGatheringGuide, etc.

Social Bookmark: Delicious, Stumble Upon, BrideTide, Wedding Gawker, Pinterest

Participate: Forums (Linked-in, BridalTweet) Comment on blogs, Tweet and write on people’s FB walls)

Google Analytics: Overall Numbers

Google Analytics: Top Content

Google Analytics: Traffic Sources

Google Analytics: Referring Sites

Google Analytics: Other

Location

Browser type

Loyalty

If you do nothing else...

1. Research, Research, RESEARCH (Yes, I just shouted at you)

If you do nothing else...

1. Research, Research, RESEARCH (Yes, I just shouted at you)

2. Submit to Google and set up a Webmaster Tools + Analytics Account

If you do nothing else...

1. Research, Research, RESEARCH (Yes, I just shouted at you)

2. Submit to Google and set up a Webmaster Tools + Analytics Account

3. Proper <TITLE> and <H1> tags

If you do nothing else...

1. Research, Research, RESEARCH (Yes, I just shouted at you)

2. Submit to Google and set up a Webmaster Tools + Analytics Account

3. Proper <TITLE> and <H1> tags

4. Good description to encourage click through

If you do nothing else...

1. Research, Research, RESEARCH (Yes, I just shouted at you)

2. Submit to Google and set up a Webmaster Tools + Analytics Account

3. Proper <TITLE> and <H1> tags

4. Good description to encourage click through

5. Well Optimized Images

If you do nothing else...

1. Research, Research, RESEARCH (Yes, I just shouted at you)

2. Submit to Google and set up a Webmaster Tools + Analytics Account

3. Proper <TITLE> and <H1> tags

4. Good description to encourage click through

5. Well Optimized Images

6. Update content regularly

If you do nothing else...

1. Research, Research, RESEARCH (Yes, I just shouted at you)

2. Submit to Google and set up a Webmaster Tools + Analytics Account

3. Proper <TITLE> and <H1> tags

4. Good description to encourage click through

5. Well Optimized Images

6. Update content regularly

7. Participate!!!

Resources:SEO-moz Copy Blogger

Dragonfly SEO

Google Webmaster Central Blog

Think Splendid

SEO for Dummies

;-)