US Army - Psychological Operations (PSYOPS), Tactics, Techniques, And Procedures FM 3-05
PSYOPS in Operations - Effects on changing peoples attitudes and Behaviour
21
Disclaimer: The views expressed during the following presentation DOES NOT IN ANY WAY reflect the views of the: United Kingdom United Nations any National Governments NATO (SFOR, KFOR, ISAF) etc (the list is not exhaustive).
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A presentation covering PSYOPS in current and recent mission areas
Transcript of PSYOPS in Operations - Effects on changing peoples attitudes and Behaviour
Disclaimer:
The views expressed during the following presentation DOES NOT IN ANY WAY reflect
the views of the:United KingdomUnited Nations
any National GovernmentsNATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
PSYOPS in Operations
Effects on changing peoples attitudes and Behaviour
PSYOPS in Operations
How can we plot or track behavioral change if we don’t focus on Measures of Effect (MoE)
PSYOPS in Operations
The Eternal Conflict
Measures of Performance vs Measures of Effect
PSYOPS in Operations
Behavioral change and changing perceptions takes longer to achieve than a Mission will last
perhaps.
BUT
Kinetic commanders want results
NOW!
PSYOPS in Operations
To effect any change we need to identify a Target Audience.
Key Leaders?
The new generation?
The uncommitted?
Who?
PSYOPS in Operations
Key Leaders?
Why?
The new generation?
Can you communicate with them?
The uncommitted?
Everyone has a view right?
PSYOPS in Operations
The unseen issue is:
“Do we select the Target Audience or does the Target Audience select us?”
Who is really shaping the environment?
PSYOPS in Operations
Like any successful marketing campaign we need a strategy and continuity.
We DONT DO continuity
PSYOPS in Operations
A brief look at:
Bosnia
Kosovo
Afghanistan
PSYOPS in Operations
No Lesson Learned
Continual reinvention of the wheel
PSYOPS in Operations
Kosovo
Attitudes and Perceptions towards the Force (KFOR)
Albanian
Serbian
PSYOPS in Operations
Afghanistan.
The jury is out
Why?
It's too big a challenge culturally, as we have too many restrictions placed on us.
PSYOPS in Operations
Bosnia
PSYOPS in Operations
NATO's main active role in Bosnia ended 2005ish
EUFOR only comforts certain elements of the country
EUFOR presents no frustration to the various Bosnian institutions.
PSYOPS in Operations
PSYOP in NW Bosnia
Observations from 7 years in an environment
UK/CA/NL asset
Built in continuity
Planned, controlled but “Light Touch” at the delivery piece
PSYOPS in Operations
Highlights (and Low-lights?):
Mostovi Magazine for a rural audience
Karadžić Papier-mâché
Smoking Dope @ Woodstock
Football Leagues
The Latino Bar
PSYOPS in Operations
PSYOPS in Operations
To change behaviour and attitudes, to manage perceptions you have to TALK to the Target
Audience NOT Preach
You need Subtlety NOT a hammer
PSYOPS in Operations
PSYOPS in Operations
Questions?
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