Psychology of influence
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Transcript of Psychology of influence
PsychologyOF INFLUENCE
what do I learn
Application of deZen principles:1. Fantastic four2. Solid colour b/g (white)
Normal font : Arial (size 36)Font for Main Point : Bebas Neue (size 72)
Humans have an
need to reciprocate favors.overpowering
Rejection-then-retreat is a devious tactic because it evokes
and the principle of contrast.reciprocation
When opportunities become
we desire them more.scarce,
items and information are seen as more desirable.
Banned
When uncertain, we look for
social proof.
Observing people
can greatly influence our choices.
similar to us
People are easily swayed by
but also by the mere symbols of authority.
authority
B a g a i m a n a M e n c i p t a S l i d e s Y a n g M e n a r i k D e n g a n
H a n y a M e n g g u n a k a n P o w e r p o i n t
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