psychology - Digital Marketing Agency Boston, MA...psychology in branding and marketing Research...
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Transcript of psychology - Digital Marketing Agency Boston, MA...psychology in branding and marketing Research...
when people buy
93%
6%
1%
look at visualappearance
look at texture
decide on“sound/smell”
believe color increasesbrand recognition
80%[ ]of shoppers did not returnto a store due to overallaesthetics
52%[ ]
}Of consumers cite color as the main reason why they buy a certain product
psychology
in branding and marketing
psychology
in branding and marketing
Research showspeople make asub-conscioussnap judgmentabout an environment orproduct within 90 secondsof intitial viewing. Betweenof intitial viewing. Between62% and 90% of thatassessment is based on coloralone.
Ads with color are read up to
than the same ads in black and white
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