Psychological Considerations on Car Designs
description
Transcript of Psychological Considerations on Car Designs
![Page 1: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/1.jpg)
Psychological Considerations on Car Designs -An Investigation of Behavioral and Perceptual Aspects Using Eye
Tracking and Cross-Cultural Studies
DISSERTATIONof the University of St. Gallen,
School of Management, Economics, Law, Social Sciences
and International Affairsto obtain the title of
Doctor of Philosophy in Management
submitted by
Christian Purucker
from
Germany
Approved on the application of
Prof. Dr. Andreas Herrmann
and
Prof. Dr. Torsten Tomczak
Dissertation no. 4038
Difo-Druck GmbH, Bamberg 2012
![Page 2: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/2.jpg)
![Page 3: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/3.jpg)
![Page 4: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/4.jpg)
![Page 5: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/5.jpg)
![Page 6: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/6.jpg)
![Page 7: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/7.jpg)
![Page 8: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/8.jpg)
![Page 9: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/9.jpg)
Article I
Purucker, C., Landwehr, J. R., Sprott, D. E., & Herrmann, A. (in press). Clustered Insights: Improving Eye Tracking Data Analysis Using Scan Statistics. International Journal of Market Research.
The definitive version of this paper is available at http://www.ijmr.com/
![Page 10: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/10.jpg)
![Page 11: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/11.jpg)
![Page 12: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/12.jpg)
![Page 13: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/13.jpg)
![Page 14: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/14.jpg)
![Page 15: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/15.jpg)
![Page 16: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/16.jpg)
![Page 17: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/17.jpg)
![Page 18: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/18.jpg)
![Page 19: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/19.jpg)
![Page 20: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/20.jpg)
![Page 21: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/21.jpg)
![Page 22: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/22.jpg)
![Page 23: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/23.jpg)
![Page 24: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/24.jpg)
![Page 25: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/25.jpg)
![Page 26: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/26.jpg)
![Page 27: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/27.jpg)
![Page 28: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/28.jpg)
![Page 29: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/29.jpg)
![Page 30: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/30.jpg)
![Page 31: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/31.jpg)
![Page 32: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/32.jpg)
![Page 33: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/33.jpg)
![Page 34: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/34.jpg)
![Page 35: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/35.jpg)
![Page 36: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/36.jpg)
![Page 37: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/37.jpg)
![Page 38: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/38.jpg)
![Page 39: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/39.jpg)
![Page 40: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/40.jpg)
![Page 41: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/41.jpg)
![Page 42: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/42.jpg)
![Page 43: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/43.jpg)
![Page 44: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/44.jpg)
![Page 45: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/45.jpg)
![Page 46: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/46.jpg)
![Page 47: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/47.jpg)
![Page 48: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/48.jpg)
![Page 49: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/49.jpg)
![Page 50: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/50.jpg)
![Page 51: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/51.jpg)
![Page 52: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/52.jpg)
![Page 53: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/53.jpg)
![Page 54: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/54.jpg)
![Page 55: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/55.jpg)
![Page 56: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/56.jpg)
![Page 57: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/57.jpg)
![Page 58: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/58.jpg)
![Page 59: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/59.jpg)
![Page 60: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/60.jpg)
![Page 61: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/61.jpg)
![Page 62: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/62.jpg)
![Page 63: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/63.jpg)
![Page 64: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/64.jpg)
![Page 65: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/65.jpg)
![Page 66: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/66.jpg)
![Page 67: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/67.jpg)
![Page 68: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/68.jpg)
![Page 69: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/69.jpg)
![Page 70: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/70.jpg)
![Page 71: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/71.jpg)
![Page 72: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/72.jpg)
![Page 73: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/73.jpg)
![Page 74: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/74.jpg)
![Page 75: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/75.jpg)
![Page 76: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/76.jpg)
![Page 77: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/77.jpg)
![Page 78: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/78.jpg)
![Page 79: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/79.jpg)
![Page 80: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/80.jpg)
![Page 81: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/81.jpg)
![Page 82: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/82.jpg)
![Page 83: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/83.jpg)
![Page 84: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/84.jpg)
![Page 85: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/85.jpg)
![Page 86: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/86.jpg)
![Page 87: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/87.jpg)
![Page 88: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/88.jpg)
![Page 89: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/89.jpg)
![Page 90: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/90.jpg)
![Page 91: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/91.jpg)
![Page 92: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/92.jpg)
![Page 93: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/93.jpg)
![Page 94: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/94.jpg)
![Page 95: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/95.jpg)
![Page 96: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/96.jpg)
![Page 97: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/97.jpg)
![Page 98: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/98.jpg)
![Page 99: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/99.jpg)
![Page 100: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/100.jpg)
![Page 101: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/101.jpg)
![Page 102: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/102.jpg)
![Page 103: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/103.jpg)
![Page 104: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/104.jpg)
![Page 105: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/105.jpg)
![Page 106: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/106.jpg)
![Page 107: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/107.jpg)
![Page 108: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/108.jpg)
![Page 109: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/109.jpg)
![Page 110: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/110.jpg)
![Page 111: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/111.jpg)
![Page 112: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/112.jpg)
![Page 113: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/113.jpg)
![Page 114: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/114.jpg)
![Page 115: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/115.jpg)
![Page 116: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/116.jpg)
![Page 117: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/117.jpg)
![Page 118: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/118.jpg)
![Page 119: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/119.jpg)
![Page 120: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/120.jpg)
![Page 121: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/121.jpg)
![Page 122: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/122.jpg)
![Page 123: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/123.jpg)
![Page 124: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/124.jpg)
![Page 125: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/125.jpg)
Article IV
15
States in the process (not involved vs. involved) and added them to the models as predictors. As a group level variable, the power distance index (PDI; Hofstede, Hofstede, & Minkov, 2010) was added to capture status-related differences on a cultural level. Furthermore, the brand awareness and psychometric measures as outlined in the previous section were included. We formulated random intercept models of the general form
2[ ]WTP ~ ( , ) for 1,...,i j i i yN X B i n
on the first level and
20 1( PDI , ), for 1,...,j jN j J
on the second level, with i representing the observations per group and j representing the sample group. Relying on random intercept models, we were able to easily control for level differences and particular country biases. Following the literature, various models were calculated, but generally a strong and stable effect for the psychometric variables could not be obtained (cf. Table 1 for an exhaustive example). The restricted model in Table 2 summarizes the most relevant effects, and Table 3 depicts these separated for each of the countries. With respect to the country involved in the product creation process for the advertised original brand car, the involvement of Germany generally lead to a higher WTP, while the involvement of China and the USA did not exhibit this effect. However, this particular effect was only true for both low power distance countries Germany and the United States, while not showing up in the Chinese sample. Brand awareness proved to be a strong predictor across all different samples in Study 1a. Participants stating higher awareness scores for the brand in the advertisement generally displayed a higher WTP.
![Page 126: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/126.jpg)
![Page 127: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/127.jpg)
![Page 128: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/128.jpg)
![Page 129: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/129.jpg)
![Page 130: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/130.jpg)
![Page 131: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/131.jpg)
![Page 132: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/132.jpg)
![Page 133: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/133.jpg)
![Page 134: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/134.jpg)
![Page 135: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/135.jpg)
![Page 136: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/136.jpg)
![Page 137: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/137.jpg)
![Page 138: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/138.jpg)
![Page 139: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/139.jpg)
![Page 140: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/140.jpg)
![Page 141: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/141.jpg)
![Page 142: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/142.jpg)
![Page 143: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/143.jpg)
![Page 144: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/144.jpg)
![Page 145: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/145.jpg)
![Page 146: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/146.jpg)
![Page 147: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/147.jpg)
![Page 148: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/148.jpg)
![Page 149: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/149.jpg)
![Page 150: Psychological Considerations on Car Designs](https://reader033.fdocuments.net/reader033/viewer/2022051420/5695cfc51a28ab9b028f74b8/html5/thumbnails/150.jpg)