Search Engine Optimization (SEO)

PSPInternetMarketing.com

Attachai SachathamakulCEO

Introduction to S earch Engine Optimization

Your customers see your Advertisement or Listing when they Search

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Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )

- Definition

Introduction to S earch Engine Optimization

Why is S EO important from a marketer’s point of view

- SEO pulls more traffic than PPC

- Natural listings are perceived to be non-biased.

- SEO gives better ROI than any other marketing medium.

- No bidding wars or click fraud in SEO

- Helps in creating an online brand.

Why is S EO important from a marketer’s point of view

In House

- Small non competitive niche industry

- Very large Company with a team of experienced SEO professionals

- Complex or proprietary business objectives which are confidential in nature

In all other cases, outsource.

S EO – In house or Outsource?

S EO General Advice

- How to estimate a baseline SEO budget

- SEO first OR PPC first ?

- How much time it takes to see SEO results ?

S EO Bas ics .

Keyword Research

- Competition Analysis : (Page Rank, links, paged indexed)

S EO Bas ics . ( Contd. )

Page Rank LinksPaged indexed

On Page S EO ( Contd. )

Hx tags

H1 tag<h1> </h1>

H2 tag<h2> </h2>

Good content with correct keyword density

On Page S EO ( Contd. )

FilenamesImg Alt tags

On Page S EO ( Contd. )

Page S tructure and Layout

Table Vs CSS (two column / three column layouts)

Contentmenu

Layout without table trick

menu

ContentEmpty Cell

Layout with table trick

Instead of this You would get this

Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>

Off page Optimization

- Directory submission : A few important paid and free directories

Yellow Pages Submission

Local Directory submission

Off page Optimization ( Contd. )

- Link popularity development

AWebsite

One Way Links : A site links to B site but there is no link from B to A

BWebsite

Two Way Links : A site links to B site and B site links back to A site

AWebsite

BWebsite

Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)

AWebsite

BWebsite

C Main Website

- Article submission

- Links from online Press Releases and Blogs, RSS Feeds

Off page Optimization ( Contd. )

Online Press Release submiss ion

• Hot link keywords with your URL if possible• Include keywords in your Title• Include link to Press Kit on your website

S ocial S earch Optimization

- Useful Blogs

- Articles and whitepapers

- Viral Videos

- Customer reviews

- Free Tools

S ocial S earch Optimization

- Temporary redirect on home page

Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp

In such a case, it is quite difficult to promote www.remit2india.com.

Most common S EO mistakes

Most common S EO mistakes ( Contd. )

- Flash only website

- Click to enter website

- Ad hoc addition and deletion of pages

- Targetting one word or too generic keywords

- Unusual file extensions

.ift

Replace “?” with “/” and “=” with “-“ and “&” with “_” .

http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1

- Too many dynamic variables in website url

Most common S EO mistakes ( Contd. )

Questions Answers

Questions and Answers

Thank you.

PSPInternetMarketing.com

Attachai SachathamakulCEO