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PSGR KRISHNAMMAL COLLEGE FOR WOMEN
An Autonomous Institution Affiliated to Bharathiar University
Re –Accredited With ‘A’ Grade by NAAC
An ISO 9001:2008 Certified Institution
Peelamedu, Coimbatore – 641 004
B.COM (ACTUARIAL MANAGEMENT)
DEPARTMENT OF B.COM (AM) & (FS)
2017-2018 BATCH
SYLLABUS FOR B.Com (ACTUARIAL MANAGEMENT)
Applicable to students admitted during the academic year 2017 – 18 and onwards
Scheme of Examination
Sem Par
t
Sub. Code Title of the Paper Instr.
Hrs. /
Week
Cont
act
hours
Tutor
ial
hours
Durati
on
CIA ESE Total Credit
s
I I
TAM1701/
HIN1701/
FRE1701
Language I
Tamil I
Hindi I
French I
6 86 4 3 40 60 100 3
I II ENG1701
ENG17F1
English Paper I /
Functional English
Paper I
6 86 4 3 40 60 100 3
I III AM17C01 Financial Accounting 5 71 4 3 40 60 100 4
I III TH17I01 Mathematics I 6 86 4 3 40 60 100 4
I III
AM17A01/
AM17A02
Allied
Business Organization and
Office Management /
Introduction to Information
Technology
5 71 4 3 40 60 100 5
I IV NME16B1/
NME16A1
NME12WS
NME12AS
NME12GS
Basic Tamil I/
Advanced Tamil I
Women Studies /
Ambedkhar Studies/ Gandian
studies
2
28
28
26
26
26
2
2
2
2
2
2
2
-
-
-
50
50
50
50
---
---
---
100
100
100
100
100
2
II I
TAM1702/
HIN1702/
FRE1702
Language II
Tamil II
Hindi II
French II
6 86 4 3 40 60 100 3
II II ENG1602/
ENG16F2
English Paper II/
Functional English
Paper II
6 86 4 3 40 60 100 3
II III AM17C02/
FS17C04
Principles and Practice of
Insurance
5 71 4 3 40 60 100 4
II III TH16I02 Mathematics II 6 86 4 3 40 60 100 4
II III
AM17A03/
AM17A04
Allied:
Business Communication /
Business Management
5 71 4 3 40 60 100 5
II IV Open Course:(Self study-
Online Course)
- - - - - - - 2
**Advance Tamil/Basic
Tamil
- - - Gr.
II VI Effective English
Communication
2 - - - - - - Gr.
II VI NM12GAW General Awareness Self
Study
- - Online
Test
100 - 100 Gr.
III III AM16C03 Corporate Accounting 7 101 4 3 40 60 100 4
III III TH16I03 Probability and Statistics I 7 101 4 3 40 60 100 4
III III AM16C04/
FS17C06
General Insurance 6 86 4 3 40 60 100 4
III III
BP16A01
BP16A02
EC16A01
AM17A05
RM16A01
IB16A01
Allied Group
1. Principles of Taxation
2. Indian Banking
3. Industrial Relations
4. Principles of Insurance
5. Human Resource
Management
6. Organizational Behavior
5 71 4 3 40 60 100 5
III IV SB17AM01
SB17AMP1
Skill Based Subject I
Theory & Practical
2
1
29
15
1
-
-- -- -- -- --
III IV NM15VHR Value Education and Human
Rights
2 26 4 3 100 -- 100 2
III IV NM14EVS Environmental studies (self
study)
- - - - - -
IV III AM16C05 Finance and Financial
Reporting
6 86 4 3 40 60 100 4
IV III TH16I04 Operational Research 7 101 4 3 40 60 100 4
IV III TH16I05 Probability and Statistics II 7 101 4 3 40 60 100 4
IV
III
BP16A03
BP16A04
EC16A02
AM17A06
IB16A05
RM16A05
Allied Group
Enterprise Resource planning
Financial markets and
institutions
Security analysis and
portfolio management
Customer Relationship
Management
Management Information
System
Business Ethics
5
71
4
3
40
60
100
5
IV IV
SB17AM01
SB17AMP1
Skill Based Subject II
Theory
Practical
2
1
29
13
1
2
3
3
25
40
75
60
100
100
4
2
IV IV NM14EVS Environmental studies 2 26 4 3 100 -- 100 2
IV V Extension Activities
NSS, NCC, YRC and Sports
& Games, Eco Watch, YI
Net, Rotaract
-- -- -- -- 100 -- 100 1
AM17C01
FINANCIAL ACCOUNTING
Category L T P Credit
Core 71 4 - 4
Preamble
To make the students to understand the accounting concepts, conventions and standards
To enable the students to learn the procedure of preparing different accounting systems
Course Outcomes On the successful completion of the course, students will be able to
Co No. Co Statement Knowledge Level
Co1 Explain the different accounting terms, concepts,
conventions and accounting standards
K1
Co2 Describe the procedure of preparing different accounting
system
K2
Co3 Practicing the different accounting system K3
Mapping with Programme Outcome Cos Po1 Po2 Po3 Po4 Po5
Co1 L M M S S
Co2 L S S M S
Co3 M L M L S
S-Strong M- Medium L-Low
Syllabus UNIT I (14 Hrs)
Accounting Concept and Conventions – Journal – Ledger – Accounting standards – AS1, AS5,
AS6, AS10 (Theory only)
UNIT II (14 Hrs)
Rectification of errors - Subsidiary books – Trial balance - Bank Reconciliation Statement – final
accounts
UNIT III (14 Hrs)
Royalty – Depreciation accounting
UNIT IV (14 Hrs)
Insurance Claims – Loss of Stock and Loss of Profit – Departmental accounting
UNIT V (15 Hrs)
Accounting for non trading organization – International Financial Reporting Standards (IFRS)
Text Books S.No. Author/s Title of the book Publishers Year of
publication
1. 1 K.S.Reddy & A.Murthy Financial accounting Margam
Publications
2015
2. 2 Jain & Narang Financial Accounting Kalyani Publishers 2015
Reference Books
S.No. Author/s Title of the book Publishers Year of
publication
3. 1 V.Rajasekaran Financial Accounting Pearson Education
India
2011
4. 2 S. N. Maheshwari &
Suneel K Maheswari
Financial Accounting for
B.Com, CA, CS and
ICWA (Foundation)
Courses
Vikas publishing
house
5th edition,
2013
5. 3 Hanif Financial Accounting -
Vol. II
McGraw Hill
Education (India)
Private Limited
2011
Pedagogy
Chalk and talk , PPT, Discussion , Assignment, Demo, Quiz, Case study
Preamble
To provide actuarial management students with a solid background of probability,
matrices, algebra and complex numbers.
Knowledge and the ability to work with these concepts is essential for further studies
To focus on understanding the concepts, analytical reasoning and developing crucial
skills in order to calculate, analyze, interpret and communicate the results clearly
Course Outcomes
Upon the successful completion of the course students
Mapping with Programme Outcome
COs PO1 PO2 PO3 PO4 PO5
CO1. S
S S S S
CO2. S
M S S S
CO3. S S M
S S
CO4. M S S
M S
CO5. S S S
M S
S- Strong; M-Medium; L-Low
Syllabus
Unit I (16 Hrs)
Sets and Set Operations - Venn Diagram - Set relations Permutation and Combination.
TH17I01 MATHEMATICS I CATEGORY L T P CREDIT
Core 86 4 - 4
CO
Number CO Statement Knowledge
Level
CO1. Understanding the concepts of various sets in the mathematics. K1
CO2. Students will be able to set up and solve linear systems/linear inequalities
graphically/geometrically and algebraically (using matrices). K2
CO3. Demonstrate and justify standard and alternative algorithms for addition,
subtraction, multiplication and division of the complex numbers. K2
CO4. Construct and interpret confidence intervals to estimate means and
proportions for populations K3
CO5. Able to compute probabilities and conditional probabilities in appropriate
ways. K3
Unit II (19 Hrs)
Algebra - Theory of equations - An nth
degree equation has got only n roots - Relation
between roots and coefficients - Forming equation by given roots - Finding roots by trial and
error - Partial fractions - Expansion of (a+bx)n - Using the sigma notation to express the sum of a
series - Summing the terms of an arithmetic progression and a geometric progression.
Unit III (17 Hrs)
Algebra - Determinants -properties of Determinants - Multiplication of a Determinant by
a Scalar - Solving simultaneous equations by use of Determinants. Matrices - Definitions of
different types of matrices -Sum and difference of matrices- Multiplication of a matrix by a
Scalar - Transpose of a matrix -Cofactors - Adjoint of a matrix - Inverse of a square matrix.
Unit IV (17 Hrs)
Solving simultaneous equations by use of matrices - Complex Numbers - Definition of a
Complex number - Addition and multiplication of two Complex numbers - Conjugate of a
Complex number - Division of one Complex number by another Complex number - Absolute
value of a Complex number - |z1+z2| |z1| + |z2| and |z1 - z2| |z1| - |z2| - |z1.z2| = |z1| . |z2| - |z1/z2|
|z1| / |z2| - Finding r and when Z = r (cos + i sin)
Unit V (17 Hrs)
Linear difference equation with constant coefficients: Introduction - Order - Degree -
Solution - Formation - Linear difference equations - Homogeneous - Non homogeneous -
Constant coefficients
Text Books
S.
No
Author Title of the book Publishers Year of
Publication
1. Murray R.Spiegel Theory and problems
of college algebra
Schaum Publishing
Co, New York.
1956
Unit II : Chapter 20 sections 20.1,20.2,20.3
Chapter 32 sections 32.1,32.2,32.3,32.4,32.5,32.6
Chapter 26 sections 26.1,26.2
Unit I : Chapter 22 sections 22.1,22.2,22.3,22.4,22.5
2. Narayanan &
Others
Complex Numbers
Unit IV
S.Viswanathan
Publishers
1995
3. Natarajan & Others Algebra Volume II
Unit III : Chapter 1 &
Chapter 2
S.Viswanathan
Publishers
1996
4. V.N. Vedamurthy
& Dr.Iyengar
Numerical Methods Vikas Publishing house 1998
Unit V : Chapter 10 sections : 10.1,10.2,10.3,10.4,10.5,10.6,10.7,10.8
Reference Books
S. No Author Title of the book Publishers Year of
Publication
1. Dr.P.R.Vittal Business Mathematics
and Statistics
Margham Publications 2000
2. Sujith singh Modern Algebra Vikas publication 1990
3. Serge Lang Algebra Springer Publication 2005
4. Steven Roman Advanced linear
Algebra
Springer Publication 2000
5. Thomas. W.
Hungerford
Algebra Springer Publication 2000
Course Designers
1. Mrs. K.Sharmilaa
2. Mrs.C.R.Parvathy
AM17A01 BUSINESS ORGANIZATION AND
OFFICE MANAGEMENT
Category L T P Credit
Allied 71 4 - 5
Preamble
To enable the students to understand the functions of different business organization and
its fund mobilization
To impart knowledge on office environment
Course Outcomes
On the successful completion of the course, students will be able to
Co
Number
Co Statement Knowledge level
Co1 Define the different forms of business and its
sources of finance
K1
Co2 Illustrate the various functions of office K2
Co3 Employ the practical aspect of business K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 S M L L S
Co2 M M L L S
Co3 L L L L S
S-Strong M- Medium L-Low
Syllabus
UNIT I (14 Hrs)
Nature and Scope of Business - Business versus Profession and Employment -
Characteristics of business, - Objectives and essentials of business. Forms of Business
Organization – Sole Trader, Partnership Firm, Joint Stock Company and Co-operative Society –
Public Enterprises.
UNIT II (14Hrs)
Location of Business – Factors influencing location - Localization of industries- Size of
Firms- Sources of Finance – Shares - Debentures, Public Deposits, Bank Credit and Trade
Credit – Ploughing back of profits - Merits and Demerits.
UNIT III (14 Hrs)
Office - Meaning and Definition – Evolution of office in modern environment –
Functions and Significance –Office Accommodation – Office Machines and Equipments - Filing.
Kind of reports, report preparation, enquiries.
UNIT IV (15 Hrs)
Data Processing System – EDP –Uses and Limitations – Rationalization and Automation
(Business Firm, Industry and Technological Change) – e-commerce – M-commerce
UNIT V (14 Hrs)
Stock Exchange –Meaning and Functions – Listing of Securities - Procedure of Trading –
(Functions of SEBI)* –DEMAT of Shares- Trade Association - Chamber of Commerce –
NASSCOM, ASSOCHAM.
*Self Study
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
6. 1 Bhushan Y.K. Business
Organisation and
Management
Sultan Chand & Sons 2009
Reference Books
S.No. Author/s Title of the book Publishers Year of
publication
1. P. C. Tulsian
Business
Organisation and
Management
Pearson Education
2009
7. 2. Shukla Business
Organisation and
Management
Sultan Chand &
Sons
2008
3. Sanjay Gupta Business
Organisation and
Management
SBPD Publication 2015
Pedagogy
Chalk and talk , PPT, Discussion , Assignment, Demo, Quiz, Case study
Course Designers
1. Mrs. S.Brindha
2. Ms. M. Harini
AM17A02 INTRODUCTION TO
INFORMATION TECHNOLOGY
Category L T P Credit
Allied 71 4 - 5
Preamble:
To introduce the importance of computer literacy among students and exposing them to
the algorithms, flow charts, programming and computer networks.
To build familiarity in accessing information through Internet, Intranet, E-mail and e-
payment system.
Course Outcomes
On the successful completion of the course, students will be able to
Co No. Co Statement Knowledge Level
Co1 Define the concepts in
information technology
K1
Co2 Describe the programming languages and
data processing methods
K2
Co3 Demonstrate the Application of computer
in business
K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 L L L L S
Co2 L L L L S
Co3 M M M M S
S-Strong M- Medium L-Low
Syllabus
UNIT I (15 Hrs)
Introduction to Computers – Classification of Computers – Computer applications in
Various Areas of Business - Basic Principles of Operation of Digital Computers – History &
Development of Computers – (Computer Generations)* – Hardware, Software & Humanware.
UNIT II (14 Hrs) Components of Computer System – Input, Output & Storage Devices – Software –
System Software & Application Software – Programming Languages – Machine, Assembly &
High Level Languages – Flowchart – Preparation of Flowcharts – Steps in Developing a
Computer Program.
UNIT III (14 Hrs)
Data Processing – Methods of Data Processing – Data Structure – File Organization –
File Creation – Sorting – Merging – File Maintenance – Updation – Reporting.
UNIT IV (14 Hrs)
Communication Technology: -WWW - Intranets - Extranets - Voice Networks Data
Communication Networks - Last Mile - Wireless System - Web Hosting - Application Service
Providers.
UNIT V (14 Hrs)
Electronic Banking - Electronic Payments Systems- Credit Cards - Debits Cards- Digital
Cash- (Mobile Payments)*- SWIFT – Mobile Computing-Cloud computing – Grid Computing.
*Self Study
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. R. Saravana kumar,
R. Parameswaran
T.Jayalakshmi
ATextbook of
Information
Technology
Sultan Chand &
Sons,
2010
Reference Books:
1. R. Parameswaran Computer
Applications in
Business
S.Chand and Co.
Ltd.
2010
2 Dr. S.V. Srinivasa
Vallabhan
Computer
Applications in
Business
Sultan Chand &
Sons
2011
3 Renu Gupta and
Gaurav Gupta
Computer
Applications in
Business
Mahavir
Publications,
2015
4 Alexis Leon ,
Mathews Leon
Computer
Applications in
Business
Vijay Nicole 2012
Pedagogy
Chalk and talk , PPT, Discussion , Assignment, Demo, Quiz, Case study
Course Designers
1. Mrs. C. Anithamary
2. Ms. P.Keerthika
AM17C02/
FS17C04
PRINCIPLES AND
PRACTICE OF INSURANCE
Category L T P Credit
Core 71 4 - 4
Preamble
To understand the basic concept of insurance, functions and its principles
To enable the students to learn the practical aspects of insurance
Course Outcomes
On the successful completion of the course, students will be able to
Co No. Co Statement Knowledge Level
Co1 Define the fundamental concepts of insurance K1
Co2 Interpret the various principles and functions
of insurance, document preparation and the
role of professionals and intermediaries
K2
Co3 Sketch the practical aspects of insurance K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 M L S L S
Co2 L L S L S
Co3 L L S L S
S-Strong M- Medium L-Low
Syllabus
UNIT I (14 Hrs) Concept of Risk – Classification of Risk, Peril, Hazard – Types of Risks – Techniques of
Risk Management- Risk Identification- case studies in identification of risk –Sources of risk-
Measurement of risk-guidelines of assessing risk.
UNIT II (14 Hrs)
Types of Risk Financing and funding – Retention of risks – Risk Control Techniques-
Factories Act of 1948 – Chapter IV-Safety, Chapter IVA- Provisions relating to Hazardous
processes.
UNIT III (14 Hrs)
Concept of Insurance – Classification of insurance – Life Insurance, LIC as a public
player in the market (leading role and influence) *- Types of Life Insurance – Legal principle of
Insurance under the Insurance Contract Act 1872 – Essential elements of valid contract –
Principles of Insurable Interest , Utmost Good faith , Indemnity , Subrogation , Contribution ,
Proximate Cause- Assignment and Nomination.
UNIT IV (14 Hrs)
Application and Acceptance: Documents related to insurance – Medical examination –
Age proof. Policy Document: Need and Format – Policy preamble – Schedule – Attestation –
Conditions and Privileges – Alteration. Duplicate policy - Premium payment: lapse and Renewal
-Policy claims – Maturity claims – Survival Benefits – Death claims – Claim concessions -
Presumption of Death – Valuation of Reserves and Surplus – Loans, Surrenders and
Foreclosures. Theory of Rating – Mortality tables
UNIT V (15 Hrs)
Calculation of Insurance Premium - Insurance Professionals and Intermediaries: Agents,
Brokers, Loss Assessors, Surveyors, Development Officers Third party Administrators and
Insurance Ombudsman – Actuarial Profession – Overview – Introduction to Profession and
Professionalism – Evolution of Actuarial Profession – Characteristics of an Actuarial Profession.
*Self Study
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. Dr.P.Periasamy
Principles And
Practice Of
Insurance
Himalaya
Publishing House
2015
Reference Books:
1.
M.N.Mishra and
Dr.S.B.Mishra
Insurance Principles
And Practice
S.Chand and
Company Ltd
2011
2. NA
Practice of Life
insurance (IC 02)
Insurance Institute
of India
2011
3.
Alka Mittal ,
S.L.Gupta,S.
Principles of
Insurance and Risk
Management
S. Chand & Sons 2010
4.
Inderjit Singh,
Ralvest Katyal,
Sanjay Arora
Insurance principles
and practices
1. Kalyanin
Publsihers,
2. 2010
Pedagogy
Chalk and talk , PPT, Discussion , Assignment, Demo, Quiz, Case study
Course Designers
1. Ms. M.Harini
2. Mrs. C. Anithamary
Preamble
To provide actuarial management students with a solid background of calculus of one and
several variables
Main concepts of calculus are derivatives and integrals. Knowledge and the ability to
work with these concepts is essential for further studies
To focus on understanding calculus concepts, analytical reasoning and developing crucial
skills in order to calculate, analyze, interpret and communicate the results clearly
Course Outcomes
Upon the successful completion of the course students
TH16IO2 MATHEMATICS II
CATEGORY L T P CREDIT
Core 86 4 - 4
CO
Number CO Statement Knowledge
Level
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S S S S M
CO2 S M S S S
CO3 S S S S M
CO4 S M S S S
CO5 S S M S S
S- Strong; M-Medium; L-Low
Syllabus
Unit I (17 Hrs)
Differential calculus - The idea of a limit- Differentiation of a polynomial - Exponential
and Logarithmic functions - Product - quotient and “function of a function” rule for
differentiation - Problems.
Unit II (17 Hrs)
Indefinite Integration of Polynomials - Exponential functions - Integrals of functions
involving a 2 x
2 - Integrals of the form
dxxxf nn 1)( , dxxfxf n )('))(( - Integration of
rational algebraic functions - Integration by parts - Integration by Substitution.
Unit III (17 Hrs)
Integration of Irrational functions:
,1
22dx
xa
,
1
22dx
xa
,
1
22dx
ax ,22 dxxa ,22 dxax
,
2dx
cbxax
qpx
dxxx ))((
1
- Properties of Definite Integrals.
Unit I (17 Hrs)
CO1 Understand the concepts of total differentiation, integration and related the
formulas K1
CO2 Demonstrate understanding by explaining in written or oral form the
meanings and important applications of concepts of Integration. K2
CO3 Evaluate various kinds of limits, and determine continuity and
differentiability of functions. K2
CO4 Select the proper method for integration by parts, reduction formulas,
multiple integrals K3
CO5 Distinguish between beta and gamma integrals and make judgments about
the appropriateness of the choice for a given problem based on their
applications. Apply advanced rules/techniques of differentiation and
integration to compute derivatives and integrals.
K3
ReductionFormula
xdxxxdxxxdxxxdxxdxxdxdxex nmnnnnnaxn cossin,cos,sin,tan,cos,sin, -
Integration as a summation - Problems based on
n
rn
dxxfn
rf
1
1
0
)(lim
Unit V (18 Hrs)
Gamma Integrals and Beta integrals (problems only) - Double Integrals.
Note: Simple Problems only. No derivations.
Text Book
S.
No
Author Title of the book Publishers Year of
Publication
1.
Narayanan and
T.K.Manicavachagom
Pillay
Calculus - Volume I Printers and
Publishers Pvt.
Ltd. – Chennai,
2004
2004
Unit I : Chapters 1, 2 & 3 - Sections :1 -9, 2.1 -2.6, 3.1 - 3.8
2.
Narayanan and
T.K.Manicavachagom
Pillay
Calculus - Volume II Printers and
Publishers Pvt.
Ltd. – Chennai,
2004
1998
Unit II : Chapter 1 - Sections : 1 -5, 6.1 -6.6, 7.1 -7.5, 12
Unit III : Chapter 1 - Sections : 8 -11
Unit IV : Chapter 1 - Sections : 13.1 -13.10,15.2
Unit V : Chapter 7 - Sections : 2.1 -6,2.1(simple problems only)
Reference Books:
S.
No
Author Title of the book Publishers Year of
Publication
1. N. Piskunov Differential and Integral
Calculus, Volume I
Mir Publishers,
Moscow and CBS
Publishers &
distributors, India
1996
2. N. Piskunov Differential and Integral
Calculus, Volume II
Mir Publishers,
Moscow and CBS
Publishers &
distributors, India
1996
3. A.K. Sharma Text Book Of Integral
Calculus
Discovery Publishing
House
2005
4. N.P.Bali Integral Calculus Laxmi Publication Pvt
limited
2008
5. Kantish
Chandra
Maity
Integral Calculus New Central Book
Agency
2011
Pedagogy: Lecture-Chalk and talk, PPT, Group discussion, Seminar, Assignment, Quiz
Course Designers
1. Mrs. M. Mohanapriya
2. Mrs. R. Sakthikala
AM17A03
BUSINESS COMMUNICATION Category L T P Credit
Allied 71 4 - 5
Preamble
To make the students to understand the basic concepts of communication and their
importance in different forms of business
To equip the students in writing different forms of business correspondence, reports and
enhancing their speaking skills
Course Outcomes
On the successful completion of the course, students will be able to
Co No. Co Statement Knowledge
Level
Co1 Explain the different terms in Business
Communication
K1
Co2 Describe the hints for drafting different forms of
business correspondence
K2
Co3 Illustrate the different forms of business
correspondence
K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 M L L L S
Co2 L L L L S
Co3 L L L L S
L-Low M- Medium S-Strong
Syllabus
UNIT – I (14 hrs)
Business Communication: Meaning – Importance of Effective Business Communication-
Modern Communication Methods – Business Letters: Need – Functions - Kinds - Essentials of
Effective Business Letters – Layout-Business Miscommunication (Barriers); Improving
communication,
UNIT – II (14 hrs)
Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints
and Adjustments - Collection Letters – Sales Letters – Circular Letters – Case Studies
UNIT – III (14 hrs)
Banking Correspondence - Insurance Correspondence - Agency Correspondence-
UNIT – IV (14 hrs)
Company Secretarial Correspondence (Includes Agenda, Minutes and Report Writing)
UNIT – V (15 hrs)
Application Letters – Preparation of Resume - Interview: Meaning – Objectives and
Techniques of various types of Interviews – (Public Speech)*– Characteristics of a good speech
– Public relations letters.
*Self Study
Text books
S.No. Author/s Title of the book Publishers Year of
publication
8. 1 Rajendra Pal
J.S. Korlahalli
Essentials of
Business
Communication
Sultan Chand &
Sons,
New Delhi
2012
Reference books
S.No. Author/s Title of the book Publishers Year of
publication
1 N.S. Pradhan Business
Communication
3. Himalaya
Publishing House
2010
9. 2 Vikas Arora, Sheetal
Khanka, Pallavi
Thakur
Business
Communication
Global Vision
Publishing House
2010
10. 3 Meenakshi Raman,
Prakash singh
Business
Communication
4. Oxford
Univeristy Press,
New Delhi
2010
Pedagogy
Chalk and talk , PPT, Discussion , Assignment, Demo, Quiz, Case study
Course Designers
1. Ms.P.Keerthika
2. Mrs. S.Brindha
AM17A04 BUSINESS MANAGEMENT Category L T P Credit
Allied 71 4 - 5
Preamble:
To make the students to understand the management concepts and its theories
To explore the functions of management and its importance in the decision making
process
Course Outcomes
On the successful completion of the course, students will be able to
Co
No.
Co Statement Knowledge
Level
Co1 Define the concepts in Business Management K1
Co2 Describe the Functions of Management K2
Co3 Apply management theories and practices in the
decision making process
K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 M L L L S
Co2 S L L L S
Co3 S M M M S
S-Strong M- Medium L-Low
Syllabus
UNIT I (14 Hrs)
Definition of Management – Nature and scope – Levels of management – Contributions
of Henry Fayol, F.W.Taylor and others – Management Vs. Administration.
UNIT II (14Hrs)
Functions of Management – Planning – Meaning, Nature and Importance of Planning –
Advantages and Limitations – Types of planning – MBO, MBE, SWOC Analysis-Decision
making –Different types-Process
UNIT III (14Hrs)
Organizing – Meaning, Nature and Importance – Principles of sound organization –
Organization structure – Key elements of organization process: Departmentation, Delegation
and Decentralization – Authority and responsibility – Span of control.
UNIT IV (14Hrs)
Staffing-Recruitment, Selection, Training –Directing- Supervision- Motivation – Nature
–Maslow’s theory of motivation – X, Y, and Z theories – Leadership functions – Qualities –
Types of leaders -Manager vs leader; leadership and motivation; leadership styles.
UNIT V (15Hrs)
Communication in Management – Types of communication – (Barriers to
communication)*– Co-ordination – Need and techniques – Control – Nature and process of
control – Techniques of control.
*Self Study
Text books
S.No. Author/s Title of the book Publishers Year of
publication
11. 1 C.B.Gupta Business organization and
management
Sultan Chand
and Sons
2013
Reference Books
S.No. Author/s Title of the book Publishers Year of
publication
1 Dinkar Pagare Business Management 5. Sult
an Chand
and Sons
6. 201
3
12. 2 Dr. Sharma F.C Principles of Management Shree
Mahavir
Book Depot
2011
13. 3 K. Sundar Principles of Management 7. Vija
y Nicole
Imprints
8. 201
4
Pedagogy
Chalk and talk , PPT, Discussion , Assignment, Demo, Quiz, Case study
Course Designers
1. Mrs.G.Indrani
2. Ms.P.Keerthika
SEMESTER -III
AM16C03
CORPORATE ACCOUNTING
Category L T P Credit
Core 101 4 - 4
Preamble
To help the students to understand the preparation of company accounts.
To enable the students to understand the revised
schedule VI of companies act.
Course outcomes
On the successful completion of the course, students will able to
Co No Co Statement Knowledge Level
Co 1 Explains the different kinds of shares and the procedure for
issues.
K1
Co 2 Describe the procedure of preparing final accounts in the
revised schedule VI
K2
Co 3 Practicing the accounting procedures for insurance
companies both Life and General.
K3
Mapping with programme objectives
Cos Po1 Po2 Po3 Po4 Po5
Co1 S S M S M
Co2 S S M M S
Co3 S S M M S
Syllabus
UNIT I ( 20 Hrs)
Issue of shares and debentures-Forfeiture and re-issue of shares-Surrender of shares-
Rights Issue.
UNIT II (20 Hrs)
Preparation and presentation of final accounts - (Legal requirements)*.- Compliance with
revised schedule VI of Companies Act
UNIT III (20 Hrs)
Valuation of shares and goodwill - Liquidation of companies- statement of affairs and
deficiency account – Liquidator’s statement of account
UNIT IV ( 20 Hrs)
Insurance Companies Accounts. – Life insurance –General insurance
UNIT V (21 Hrs)
Accounts of Holding Companies (excluding intercompany holdings)
*Self Study
Text Books
S.No Author Title of the book Publishers Year of
Publications
1. K.S.Reddy&A.Murthy Corporate
Accounting
Margham Publications 2015
Books for reference
S.No. Author/s Title of the book Publishers Year of
publication
1 Jain & Narang Advanced
Accountancy
Kalyani Publishers 2014
2 M.C.Shukla Advanced
Accountancy
Sultan Chand & sons 2016
3 R.L.Gupta &
Radhasamy
Advanced
Accountancy
Sultan Chand & sons 2015
Distribution of marks – Theory 20% Problems 80%
Preamble
To impart the students with knowledge in basic Probability and statistical concepts.
To present the fundamental basis for many other areas in the mathematical sciences
including statistics, modern optimization methods and risk modeling.
Course Outcomes Upon the successful completion of the course, students will be able to
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S M S S M
CO2 S S S S M
CO3 S S S S S
CO4 S S S M S
CO5 S S M S S
S- Strong; M-Medium; L-Low
TH16I03 PROBABILITY AND STATISTICS I
CATEGORY L T P CREDIT
CORE 101 4 - 4
CO
Number CO Statement Knowledge
Level
CO1 Demonstrate basic probability axioms, rules and the moments of discrete
and continuous random variables.
K1
CO2 Derive the probability density function of transformations of random
variables and use these techniques to generate data from various
distributions.
K2
CO3 Describe the properties of discrete and continuous distribution functions K3
CO4 Ability to bring together and flexibly apply knowledge to characterize,
analyze and solve a wide range of problems
K3
CO5 To understand the balance between the complexity / accuracy of the
mathematical / statistical models used and the timeliness of the delivery of
the solution
K3
Syllabus
Unit I (20Hrs)
Frequency distribution—Diagrams-Graphs—Mean - Median – Mode – S.D—Range-
Interquartile range – Skew ness—Concepts of probability- * Addition rule for probability * –
Conditional probability—Bayes theorem—Independence of two events.
Unit II (21Hrs) Concepts of random variables (discrete and continuous) – Probability distribution-
Expected value – Variance – Moments – Mean- Variance – S.D – Coefficient of skew ness-
Moments of random variable-Probability generating function- MGF – Cumulative generating
function .
Unit III (20Hrs) Concepts of independence, jointly distributed random variables, conditional distributions
– Marginal distribution- independent random variables – Two-dimensional random variables-
Covariance – Mean and variance of linear combination of random variables.
Unit IV (20Hrs)
Discrete Distributions: Binomial – Negative binomial— Poisson Distributions.
Unit V (20 Hrs) Continuous Distributions: Normal – Log normal – Exponential - Gamma and Beta(1
st kind).
Text book
S. No Author Title of the book Publishers Year of
Publication
1. S.C.Gupta and
V.K.Kapoor
Fundamentals of
Mathematical
Statistics
Sultand chand &
sons
2014
UNIT : I – Chapters 2 & 3 : Sections : 2.2 – 2.7, 2.12, 2.13.1,2.13.2, 2.13.4,
2.16, 3.1 – 3.5, 3.8.2, 3.8.5, 3.9.1, 3.9.2, 3.10, 3.11, 3.12
UNIT : II – Chapters 5 & 7: Sections : 5.1 -5.4, 7.1,7.2, 7.9
UNIT : III – Chapters 5 & 6: Sections : 5.5.1 – 5.5.5, 5.5.7, 6.2 – 6.6, 6.6.1
UNIT : IV – Chapter 8: Sections : 8.4.1, 8.4.5, 8.4.6, 8.5.1 – 8.5.5, 8.6.1 –
8.6.2
UNIT : V – Chapter 9: Sections : 9.2.1 – 9.2.5, 9.2.14 - 9.2.15, 9.5.1, 9.5.3,
9.6.1, 9.8.1
Reference Books
S.
No
Author Title of the
book
Publishers Year of
Publication
1 S.C.Gupta Fundamentals of
Statistics
Himalaya
Publishing House
2015
2. MAJUMDAR V K Statistics Rawat publications
2002
3 BAISNAB A P AND
MANORANJAN JAS
Elements of
probability and
statistics Tata mc Graw Hill
2006
4 ELHANCE D N Fundamentals of
statistics Kitab Mahal
1987
5 SHUKLA M S AND Elements of S. Chand and co
1971
GULSHAN S S statistics
Pedagogy Chalk and talk, Group Discussion, PPT, Seminar, Quiz, Assignment
Course Designers 1. Ms.R.Meenambigai, Asst. Professor
2. Ms.S.Aiswarya, Asst. Professor
Distribution of marks – Theory 20% Problems 80%
AM16C04/FS17C06 GENERAL INSURANCE Category L T P Credit
Core 86 4 - 4
Preamble
To understand the bascic concepts and functions of General insurance.
To enable the students to understand the claim settlements of various policies.
Course Outcomes
On the successful completion of the course, students will be able to
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1. M S M L M
CO2. S L M M S
CO3. S S S M S
S- Strong; M-Medium; L-Low
Syllabus
UNIT I (DL 14 Hrs) General Insurance: Introduction – Principles of General Insurance– General Insurance
business (Nationalization) Act 1972 – General Insurance Corporation – Insurance Regulatory
and Development Authority [IRDA] – Constitution, objectives, duties and powers of IRDA –
Insurance councils other laws relating to insurance business.
UNIT II (DL 15 Hrs) Marine Insurance: Introduction – Nature of Marine Insurance contract – Kinds of Marine
Insurance policies – Premium Calculation – Important clauses in Marine Policy – Marine losses
and Abandonment Fire Insurance: Introduction – Nature and uses of Fire Insurance Contract –
Types of Fire Insurance policies – Fire Insurance Claims – Rate Fixation in Fire Insurance.
Specialized classes of General Insurance: Industrial all risk insurance – Aviation Insurance –
Airline Insurance – *Oil and gas Insurance*
UNIT III (DL 14 Hrs)
Co No CO Statement Knowledge Level
Co 1 Understand the fundamental concepts and principles of general
insurance K1
Co 2 Acquire specialized knowledge about Various policies in general
Insurance K2
Co 3 Familiarize the procedures and practices of claims management K3
Motor Vehicle Insurance (both heavy and light vehicle) –Various plans –Third party,
personal accident etc. Property Insurance – Burglary, Building, Engineering Insurance and health
Insurance.
UNIT IV (DL 14 Hrs) Miscellaneous Insurance :– Cattle Insurance – Public Liability Insurance – Jeweller's
Block polices – Blood stock (horse) Insurance – Sports Insurance – Fidelity Guarantee Insurance
– Money Insurance – Baggage Insurance – Pedal Cycle Insurance – Neon Sign Insurance –
(Householder’s Insurance – Banker’s Blanket policies) – Special Contingency policy –
Executive Travel policy – Employer’s Liability policy – Natural and Agricultural Insurance
Schemes.
UNIT V (DL 14 Hrs) New Insurance Schemes – Income bonds, Terrorism Insurance, Single premium bonds,
Building, society linked saving plans, Mutual fund plans along with insurance, Contingent
Business, Interpretation Insurance.
Text Book
S.no Author Title Publisher Edition
1 Dr. Periayasamy.P Principles and
Practice of
Insurance
Himalaya
Publishing
House
2015
Reference Books
S.no Author Title Publisher Edition
1 Alka Mittal ,
S.L.Gupta,S.
Principles of
Insurance and
Risk Management
S. Chand &
Sons
2014
2 Inderjit Singh, Ralvest
Katyal, Sanjay Arora
Insurance
principles and
practices
Kalyanin
Publsihers,
2014
AM17A05 PRINCIPLES OF INSURANCE Category L T P Credit
Allied 71 4 - 5
Preamble
To make the students to understand the basic concept of insurance.
To enable the students to learn the practical aspects of insurance
To understand various policies and schemes of general insurance.
Course Outcomes
On the successful completion of the course, students will be able to
Co No. Co Statement Knowledge Level
Co1 Understand the basic functions of insurance K1
Co2 Interpret the various principles of insurance,
document preparation and the role of
intermediaries
K2
Co3 Outline the various policies of general
insurance
K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 M L S L S
Co2 L L S L S
Co3 L L S L S
S-Strong M- Medium L-Low
Syllabus
UNIT I (14 Hrs) Insurance – definition- functions – benefits – types – principles of insurance – insurance
documents
UNIT II (14 Hrs) General insurance – law relating to general insurance – GIC – organization structure –
functions- Life insurance – meaning – difference between insurance and assurance – features of
life assurance – partnership insurance.
UNIT III (14 Hrs)
Classification of life insurance policies – on the basis of duration – on the basis of
premium payment – on the basis of number of persons assured – group insurance schemes.
UNIT IV (14 Hrs)
Assignment – meaning – procedure – nomination – difference between assignment and
nomination. (Role of insurance agent and development officer)* – IRDA
UNIT V (15 Hrs)
Marine insurance – definition – kinds – fire insurance – meaning – types – miscellaneous
insurance – personal accident – crop insurance – fidelity guarantee – property insurance – motor
vehicle insurance – cattle insurance – engineering insurance.
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. Dr.P.Periasamy
Principles And
Practice Of Insurance
Himalaya Publishing
House
2013
2. M.N.Mishra and
Dr.S.B.Mishra
Insurance Principles
And Practice
S.Chand and
Company Ltd
2011
Reference Books:
S.No. Author/s Title of the book Publishers Year of
publication
1. NA Practice of Life insurance
(IC 02)
Insurance Institute
of India
2011
2. Inderjit Singh,
Ralvest Katyal,
Sanjay Arora
Insurance principles and
practices
1. Kalyani
Publishers,
2. 2010
Pedagogy
Chalk and talk , PPT, Discussion , Assignment, Demo, Quiz, Case study
Course Designers
1. Ms. M.Harini
2. Mrs. C. Anithamary
AM16C05
FINANCE AND FINANCIAL REPORTING
Category L T P Credit
Core 86 4 - 4
Preamble
To understand the basic concepts of financial management and its functions.
To enable the students to understand the financial reporting.
Course Outcomes
On the successful completion of the course, students will be able to
Mapping with Programme Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co 1 S S S M M
Co 2 M S M M S
Co 3 S S M M S
S- Strong; M-Medium; L-Low
Syllabus
UNIT I: (DL 17 Hrs)
Introduction to Finance and Financial Management- Key Principles of Finance. Functions
of Financial Management-Objectives of Financial Management –Factors Influencing Financial
decision- Functions of a Finance Manager– Concept of Time Value of money- Compounding
and Discounting methods (Simple problems).
UNIT II: (DL 17 Hrs)
Sources of Finance for an Organization: Short term sources: Bank overdraft-trade credit-
factoring- bill of exchange- commercial paper. Medium term sources: Hire purchase- credit sale-
leasing-bank loans. Long term sources: Shares, Debentures and Loans from financial institutions.
UNIT III: (DL 18 Hrs)
Capital structure: Meaning and concept –.Net Income approach, Net operating Income
approach – M M approach Traditional approach - Factors influencing capital structure and
dividend policy
UNIT IV: (DL 17 Hrs)
Concept of cost of capital – factors affecting cost of capital – specific and overall cost of
capital– Capital Budgeting- Process-Traditional methods-Discounting Methods.
UNIT V: (DL 17 Hrs)
Financial reporting – Accounting principles – types – basic financial statement – kinds of
reports – Nature of reports – guiding principles of reporting – necessary steps for good reporting.
Text Book
S.no Author Title Publisher Edition
1 Sharma and Gupta Financial
Management:
Kalyani Publishers 2014
Reference Books
S.no Author Title Publisher Edition
1 Prasanna Chandra
Financial
Management
McGraw-Hill
Education
2015
2 I M Pandey Financial
Management
Vikas Publishing
House Pvt Ltd
2010
3 Maheshwari S.N. Financial Sultan Chand & 14th Edition, 2014
Co No CO Statement Knowledge Level
Co 1 Familiarise with the key principles of finance K1
Co 2 Describe the basic concepts of Dividend Policy and Capital
Budgeting K2
Co 3 Understand about the financial statement and preparation of
different financial reports K3
Management-
Principles &
Practice
Sons
Distribution of marks –Theory 80% Problems 20%
Preamble
To present students the elements and importance of Understanding the meaning,
purpose, and tools of Operations Research
To define and recognize the basic concepts of Operation Research.
To enable the students to know the applications and the Limitations of Operation
Research and simulation.
Course Outcomes On the successful completion of the course, students will be able to
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S S S M S
CO2 S S S S S
CO3 S S M S M
CO4 S M S S M
CO5 S S M S S
S- Strong; M-Medium; L-Low
Syllabus
Unit I (20 Hrs)
Linear Programming - Simplex method - Big M Method - Two -phase method.
Unit II (19 Hrs)
Transportation model - Assignment model -* Travelling Salesman problem*.
Unit III (20 Hrs)
Project scheduling by PERT - CPM.
Unit IV (21 Hrs)
TH16I04 OPERATIONS RESEARCH
CATEGORY L T P CREDIT
CORE 101 4 - 4
CO
Number
CO Statement Knowledge
Level
CO1 Understand the characteristics of different types of decision-making
environments and the appropriate decision making approaches and tools to
be used in each type.
K1
CO2 Know how to use variables for formulating complex mathematical models in
management science, industrial engineering and transportation science and
in real life.
K2
CO3 Design new simple models, like: CPM, PERT to improve decision –making
and develop critical thinking and objective analysis of decision problems. K2,K3
CO4 Apply simulations in real sciences K3
CO5 Apply the stochastic process and Markov Chain in predictions of future events. K3
Markov analysis - Stochastic process - Markov process - Transition probabilities - first
order and higher order Markov process - n -step transition probabilities - Markov chain - Steady
state - Markov analysis.
Unit V (21 Hrs)
Simulation - Generation of random numbers - Monte -carlo simulation - Applications to
inventory control - Applications to capital budgeting - Applications to queuing problems.
* ---------*: Self Study
Text Books
S. No Author Title of the book Publishers Year of
Publication
1.
Kanti swaroop,
P.K.Gupta and
Manmohan
Operations research McMillan Publishers,
New York
2005
UNIT I : Chapter -2 Sections 2.1 -2.2
Chapter -3 Sections 3.1 -3.6
Chapter -4 Sections 4.1, 4.3, 4.4 (simple problems)
UNIT II : Chapter -10 Sections 10.1 -10.3,10.8(176 -178)10.11,10.12,10.14.
Chapter -11 Sections 11.1 -11.4, 11.6.
UNIT III: Chapter - 21 Sections 21.1,21.2,21.4 -21.7
2.
J.K.Sharma Operations research Second Edition 2004
UNIT IV: Chapter -21 pg. no: 735-756
UNIT V : Chapter -22 pg. no: 761-788
Reference Book
S. No Author Title of the book Publishers Year of Publication
1. V.Sunderesan,
K.S.Ganapathy
Subramaniam,
K.Ganesan
Operations
research
A.R.Publications 2005
Pedagogy
Lecture-Chalk & talk, LCD, Group discussion, Seminar, Quiz
Course Designer
1. Ms.K.Sharmilaa, Assistant Professor
2. Ms.M. Deepa. Assistant Professor
Preamble
To impart the students with knowledge in basic Probability and statistical concepts.
To present the fundamental basis for many other areas in the mathematical sciences including
statistics, modern optimisation methods and risk modelling.
Course Outcomes Upon the successful completion of the course, students will be able to
TH16I05 PROBABILITY AND STATISTICS II
CATEGORY L T P CREDIT
CORE 101 4 - 4
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S M S S M
CO2 S S S S M
CO3 S S S S S
CO4 S S S M S
CO5 S S M S S
S- Strong; M-Medium; L-Low
Syllabus
Unit I (20 Hrs)
Central limit theorem (statement only) - Concepts of random sampling-sampling distributions–
standard error – Unbiased estimators of mean and variance – Estimation by MME and MLE.
Unit II (21 Hrs)
Testing of statistical hypothesis – Null and alternate hypothesis – type 1 and type 2 errors – level
of significance - power of a test –– critical region - uniformly most powerful test – one tailed
test – critical value – large sample test – test of significance for mean and standard deviation.
Unit III (20 Hrs)
Small sample tests based on t , F, Chi-square – Confidence Intervals: Intervals based on t, F
and Chi-square distributions.
Unit IV (20 Hrs) Analysis of variance – one and two-way classification – randomized block design -Latin Square
address Randomized block VS Latin square – Latin cubes - definitions and problems only.
Unit V (20Hrs)
Correlation and regression analysis- *scatter diagram *– Karl Pearson’s coefficient of
correlation – calculation of rank correlation coefficient – probable error – regression – linear
regression.
Text books
S. No Author Title of the
book
Publishers Year of
Publication
1. S.C.Gupta and
V.K.Kapoor
Fundamentals of
Mathematical
Statistics
Sultand chand &
sons
2014
UNIT : I - Chapters 9, 14 & 17: Sections: 9.13 (statement only)
14.1 - 14.3.2, 14.8.1,
17.1-17.2.3, 17.6, 17.6.3
UNIT : II – Chapters 14 & 18: Sections: 14.4– 14.8.5,
18.2.1 – 18.2.7, 18.3 – 18.4
CO
Number
CO Statement Knowledge
Level
CO1 Understand the meaning and utility of sampling in statistics. K1
CO2 To demonstrate a frame work for testing of hypothesis. K2
CO3 Identify the right probability distribution (normal, t, binomial, etc.) for
analysis
K3
CO4 Emphasis the need for various applications of distributions K3
CO5 Apply concepts of correlation in their computation and interpretation K3
UNIT: III – Chapters 15 & 16: Sections: 15.1 - 15.2, 15.6 - 15.6.3
16.1- 16.3.3, 16.5 -16.6.1
UNIT :V – Chapters 10 &11: Sections : 10.1 – 10.7, 11 – 11.2.2, 11.2.5
2. Statistical Methods by S.P.Gupta for unit (IV).
UNIT: IV – Volume II Chapter 5 & 6
Reference Books S. No Author Title of the
book
Publishers Year of
Publication
1 S.C.Gupta Fundamentals of
Statistics
Himalaya Publishing
House
2015
2. MAJUMDAR V K Statistics RAWAT
PUBLICATIONS
2002
3 BAISNAB A P AND
MANORANJAN
JAS
Elements of
probability and
statistics
TATA MC GRAW
HILL
2006
4 ELHANCE D N Fundamentals
of statistics KITAB MAHAL
1987
5 SHUKLA M S AND
GULSHAN S S Elements of
statistics S. CHAND AND CO
1971
Pedagogy Chalk and talk, Group Discussion, PPT, Seminar, Quiz, Assignment.
AM17A06
CUSTOMER RELATIONSHIP
MANAGEMENT
Category L T P Credit
Allied 71 4 - 5
To help the students to understand the concepts of CRM and e-CRM.
To know the CRM practices in service sectors.
To understand the values of customer.
Course Outcomes
On the successful completion of the course, students will be able to
Mapping with Programme Outcomes
S- Strong; M-Medium; L-Low
Preamble
CO
Number
CO Statement Knowledge
Level
CO6. Understanding the insight knowledge in CRM practices K1
CO7. Describe the concepts of e-CRM K2
CO8. Apply CRM in service sectors. K3
COs PO1 PO2 PO3 PO4 PO5
CO6. S M L L S
CO7. S M L L M
CO8. M L L L M
Syllabus
UNIT I (DL 14 hrs)
Introduction to CRM - Definition of a customer – Definition of CRM- Importance of
CRM- Architecture of CRM-CRM Process- CRM Strategy: objectives –segments, effective
interaction
UNIT II (DL 14 hrs)
Customer satisfaction –meaning and definition –components of customer satisfaction –
need to measure customer satisfaction. Customer loyalty-Introduction –defining customer
loyalty-concepts and significance- advantages of customer loyalty-determinants of customer
loyalty-factors affecting customer loyalty-difference between customer satisfaction and customer
loyalty.
UNIT III (DL 15 hrs)
Definition of E-CRM -Need of E-CRM- Framework of E-CRM -Features of E-CRM-
advantages of E-CRM-Various stages in evolution of E-CRM - Six e’s of E-CRM – (CRM Vs E-
CRM )*-Architecture of E-CRM
UNIT IV (DL 14 hrs)
Customer service –essentials of customer service. Customer relationship management
practices in Indian service sectors-Banking and Financial Sector- Hospitality industry-Aviation
Industry-Indian Telecom industry.
UNIT V (DL 14 hrs)
CRM emerging concepts and perspective –introduction : A cost benefit analysis –CRM
benefits- CRM Cost-customer value- customer life time value-issues in calculating CLV-
Customer profitability
Text Book
S.No Author Name Title of the Book Publisher Year and
edition
1 Alok Kumar Rai
Customer Relationship
Management: concepts
and cases
PHI learning
pvt. Ltd.
2013
2 S.Shanmugasundaram
Customer Relationship
Management: modern
trends and perspectives
PHI learning
pvt. Ltd.
2008
Reference Book
S.No Author Name Title of the Book Publisher Year and
edition
1 H.Peeru Mohammed,
A. Sagadevan
Customer relationship
marketing: A step by step
approaches
Vikas
Publishing
House
2009
2. Sheth, Parvatiyar,
Shainesh
Customer relationship
management: Emerging
Concepts, Tools and
Applications
Tata Mc Graw
Hill Publishing
Ltd
2008
DATA ANALYSIS USING EXCEL AND R PROGRAMMING
SEMESTER III & IV
SKILL BASED SUBJECT
PAPER-I - INTRODUCTION TO FINANCIAL MODELING
SUBJECT CODE- SB17AM01
Objective:
To enable the students to construct spreadsheet for basic financial applications using
financial functions available in spreadsheet.
Credits: 4 Hours: 58
UNIT-I (DL 11 Hrs)
Introduction to Excel- The Excel 2007 window- Starting Excel- Navigating within a
worksheet- Entering data- Editing data- Inserting or deleting cells, rows and works sheet-
Formatting data- Hiding rows and columns- Keeping row and column headings in view.
UNIT –II (DL 12 Hrs)
Formulas- Creating a formula- Relative cell referencing- Absolute cell referencing-
Functions- Using AutoSum- The IF() function- Printing- Printing a worksheet- Charts-
Modifying a chart- Data manipulation- Sort- Filter
UNIT-III (DL 12 Hrs)
Introduction to Financial Modeling-Difference between a Spread Sheet and Financial
model. Types and purpose of financial model-Tools for financial modeling-Grouping-Goal
Seeking-Pivot Table-Macros.
UNIT-IV (DL 12 Hrs)
Financial Statements Modules Types-Links between the Financial Statements-Financial
Statement Impacts-Accounting Standards.
UNIT-V (DL 11 Hrs)
Income Statement Module-Balance Sheet Module-Cash Flow Statement Module-Direct
Cash Flow Statement Layout-Indirect Cash Flow Statement Layout.
Text Books
S.No Name of the Author Title of the Book Publication & Year of
Edition
1 Danielle Stein Fairhurst Using Excel for Business
Analysis: A Guide to Financial
Modeling Fundamentals
2012 Ed
John Wiley & Sons Inc
Publications
2 Chandan Sengupta Financial Modeling Using
Excel and VBA
2009 Ed
John Wiley & Sons Inc
Publications
DATA ANALYSIS USING EXCEL AND R PROGRAMMING
SEMESTER III&IV - SKILL BASED SUBJECT
PRACTICAL I – MODEL PRACTICAL LIST
FINANCIAL MODELING USING EXCEL
SUBJECT CODE- SB17AMP1
Credits: 2 Hours: 28
1. Preparation of Income Statement:
Input: Receipts & Payments. Functions to be used: Data validation, Audit Toolbar,
‘fx’ – functions, Conditional Formatting, Combo Boxes, Controls, Scenarios,
Goal Seek, Auto Correct.
Expected Output: Income Statement
2. Time Value of money:
Input: Cash Flows. Functions to be used: FV, NPER, PMT, PV, TYPE,
Expected Output: NPV, IRR, ROI
3. Estimating the share price:
Input: Share Prices. Functions to be used: Graph, Trend Setting.
Expected Output: Trend line
4. Calculation of Risk Adjusted Rate
Input: Share Prices.Functions to be used: CAPM Functions
Expected Output: Beta value and Trend line
5. Capital Rationing.
Input: Cash Flows.
Functions to be used: Solver Parameters
Expected Output: Ranking based on Pay-back period
6. Leverage
Input: Various Costs.
Functions to be used: Goal Seek.
Expected Output: DOL, DFL and DCL; BEP graph
7. Designing Capital Structure
Input: Summarized Income Statement.
Functions to be used: Goal Seek
Expected Output: EPS, EPS growth rate.
8. Inventory Management
Input: Inventory data. Functions to be used: Scenarios
Expected Output: EOQ, Max level, Min level, Graph.
9.Credit Policy
Input: Opening and Closing Receivables.
Functions to be used: Min, Max.
Expected Output: Aging Schedule
10.Cash flow Estimation
Input: Cash flows.
Functions to be used: Auto correct
Expected Output: Cash Budget
Note: Theory combined with problems using formulas are taught simultaneously in Computer
lab using MS Excel software.
SEMESTER-V
Preamble
To provide the fundamental knowledge and techniques in Management Accounting
To apply the tools and techniques used to plan, control and make decisions
To learn the Budgetary control procedures, reporting of organizational performance
and calculation of variances
Prerequisite
Basic Knowledge in Financial Statements
Course Outcomes
On the successful completion of the course, students will be able to prepare and
present information for management decision making and control process
CM16C11/AM16C06 MANAGEMENT ACCOUNTING Category L T P Credit
Core 71 4 - 4
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S S S S S
CO2 S S S S S
CO3 S S S S S
S- Strong; M-Medium; L-Low
Syllabus
UNIT I (15 Hrs)
Management Accounting- Meaning, Objectives & Scope - Need and Significance -
Relationship between Management Accounting, Cost Accounting & Financial Accounting.
Financial Statement and their importance- Tools for Analysis and Interpretation- Common Size
Statements, Comparative statement and Trend Analysis
UNIT II (14 Hrs)
Ratio Analysis - Significance of Ratios - Ratios for Long term and Short term - Financial
Position – Profitability, Liquidity - Uses and Limitations of Ratios
UNIT III (14 Hrs)
Fund Flow & Cash Flow Analysis – AS 3
UNIT IV (14 Hrs)
Budgeting and Budgetary Control - Definition, Importance, Essentials and Classification
of Budgets, Master Budget, Preparation of Different Budgets- Budgetary control-Steps in
Budgetary Control – Zero Base Budgeting.
UNIT V (14 Hrs)
Marginal Costing - CVP Analysis and Break-Even Analysis, Managerial Applications of
Marginal Costing including transfer pricing -Significance and limitations of Marginal Costing.
Standard Costing - Meaning- suitability as a management tool- limitation- Variance Analysis-
Material and Labour Variances only
Distribution of Marks Theory 20% and Problems 80%
Text Book:
Sl.No. Author Name Title of the book Publishers Year and
Edition
1 Sharma R.K
Sashi K.Gupta
Neeti Gupta
Management
Accounting
Kalyani
Publishers
Reprinted
2016, IV
edition
Books for Reference:
Sl.No. Author Name Title of the book Publishers Year and
Edition
1 Jain and Narang Cost and Management
Accounting
Kalyani
Publishers
2013, 21st
Edition
CO
Number
CO Statement Knowledge
Level
CO1 Find and Apply tools and techniques used to plan, control and make
decision K1, K3
CO2 Prepare budgets and demonstrate budget control techniques K2, K3
CO3 Illustrate and Build the knowledge of break-even analysis and profit
maximization K2,K3
2 Maheswari S.N Management
Accounting
Sultan Chand and
Sons
2013,
Reprint
3 Reddy T.S and
Reddy H.P
Management
Accounting
Margham
Publications
2013, VIII
Edition
Course Designers
1. Dr.G.Kavitha – Department of Commerce
2. Dr.S.Sujatha - Department of Commerce
TH16I06 FINANCIAL MATHEMATICS I
Category L T P Credit
Core 86 4 - 4
Preamble
To provide a grounding in interest rates and their simple applications.
To concentrate on understanding the concepts of accumulation and present value of
annuities.
To impart a fundamental skill in constructing loan schedule.
Prerequisite
Basic Knowledge in Financial terms
Course Outcomes
On the successful completion of the course, students will be able to
Co No. Co Statement Knowledge Level
Co1 Illustrate how to take into account the time value of money
using the concepts of compound interest and discounting
K1
Co2 Characterize and use the more important compound interest
functions, including annuities certain
K2
Co3 Describe how a loan may be repaid by regular instalments
of interest and capital.
K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 L S S S M
Co2 L M S S M
Co3 M M M S M
S-Strong M- Medium L-Low
Syllabus
UNIT I (17 Hrs) Rates of interest – Simple and Compound interest rates –Effective rate of interest -
Accumulation and Present value of a single payment – Nominal rate of interest – Constant force
of interest - Relationships between these rates of interest - Accumulation and Present value of
single payment using these rates of interest – accumulation and present value of a single payment
using these symbols - when the force of interest is a function of t, (t). Definition of A(t1, t2),
A(t), v(t1, t2) and v(t). Expressing accumulation and present value of a single payment using
these symbols - when the force of interest is a function of t, (t).
UNIT II (15 Hrs) Series of Payments(even and uneven) - Definition of Annuity*(Examples in real life
situation)* – Accumulations and Present values of Annuities with level payments and where the
payments and interest rates have same frequencies - Definition and Derivation of n
a , n
s , ,
, Definition of Perpetuity and derivation for
a and
a -Examples.
UNIT III (19 Hrs)
Accumulations and Present values of Annuities where payments and interest rates have
different frequencies. Definition and derivation of )( p
na , ,
)( p
ns , Increasing and
Decreasing annuities – Definition and derivation for n
Ia)( , n
Is)( and n
Da)( .
UNIT IV (17 Hrs)
Annuities payable continuously - Definition and derivation of na , n
aI )( , ns ,
nsI )( - Annuities where payments are increasing continuously and payable continuously –
definition and derivation of n
aI )( , n
sI )( .- Annuities where payments and interest both are
varying continuously : Evaluation of n
dttvt0
)()(
UNIT V (18 Hrs)
Loan schedules- Principal and interest portion of annuity payments- Purchase price of
annuities net of tax- Consumer credit transactions: Definition of flat rate of interest- total charge
for credit and the annual percentage rate of return- Derivation for the approximate relationship
between the flat rate of interest and the effective rate of interest in the consumer credit
transactions.
*Self Study
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. NA CT 1 Financial
Mathematics
Institute of Actuaries
ActEd. Study Materials.
2015
Chapter : 2,3,5,6,7,9
Reference Books:
S.No. Author/s Title of the book Publishers Year of
publication
3. McCutcheon, J.J.
Scott- William F
An Introduction to
Mathematics of
Finance
Oxford,
Butterworth-
Heinemann
2015
Unit 1,2,3,4,5
4. Eugene Don and Joel
Lerner,W.Taylor
Basic Business
Mathematics
Schaum’s Outline
Series, McGraw Hill
2015
Course Designers
1. Ms. M.Harini
2. Mrs.G.Indrani
AM16C07
LIFE CONTINGENCIES
Category L T P Credit
Core 56 4 - 4
Preamble
To formulate the students to understand the basic concept of life table and insurance.
To provide students with an understanding of the mathematical concepts and techniques
that are used to model and value cash flows contingent on survival and death
Prerequisite
Basic Knowledge in Insurance
Course Outcomes
On the successful completion of the course, students will be able to
Co No. Co Statement Knowledge Level
Co1 Depict practical methods of evaluating
expected values and variances of the simple
assurance and annuity contracts
K1
Co2 Describe and compute net premiums and net
premium reserves of simple insurance
contracts.
K2
Co3 Illustrate the computation of net premiums and
net premium reserves for with-profit policies.
K3
Mapping with Program Outcomes
Cos Po1 Po2 Po3 Po4 Po5
Co1 M L S M S
Co2 L L S S S
Co3 L L S M S
S-Strong M- Medium L-Low
Syllabus
UNIT I (11 Hrs)
The life table: Constructing a life table – Using the life table - The pattern of human
mortality - Life table functions at non-integer ages - Method 1 – uniform distribution of deaths
(UDD) - Method 2 – constant force of mortality (CFM) - The general pattern of mortality -
Mortality characteristics - The shape of qx, lx, dx - Using the life table to evaluate means and
variances - Evaluating means and variances without use of the life table - Select mortality -
Displaying select rates - Constructing select and ultimate life tables - Using tabulated select life
table functions - Evaluating means and variances using select mortality.
UNIT II (11 Hrs)
Life assurance contracts: Pricing of life insurance contracts - Equations of value -
Allowance for investment income - Present value random variable - Expected present value -
Variance of the present value random variable for life assurance contracts – Life assurance
benefits payable immediately on death - Claim acceleration approximation.
UNIT III (11 Hrs)
Life annuity contracts: Immediate annuity - Present value random variable - Expected
present value - Variance of the present value random variable - Annuity-due - Temporary
annuity - Temporary annuity-due - Deferred annuities - Deferred annuities-due - Continuous
annuities.
UNIT IV(11 Hrs)
Net premiums and Reserves: Premiums - The net premium – Determination of Net
Premium for Assurance contracts- Insurer’s loss random variable – Reserve- Prospective reserve
- Retrospective reserve - Conditions for equality of prospective and retrospective reserves- Net
Premium reserve- Net Premium reserve for assurance contracts- Mortality profit - Death strain at
risk (DSAR) - Expected death strain (EDS) - Actual death strain (ADS) - Mortality profit -
Mortality profit on a portfolio of policies - Allowing for survival benefits – Annuities - Thiele’s
differential equation.
UNIT V (12 Hrs)
Variable benefits and with-profit policies: Variable payments - Payments varying at a
constant compound rate - Payments changing by a constant monetary amount - Whole life
assurance - Term assurance - Whole life annuity payable annually in arrears - Whole life annuity
payable annually in advance - Temporary annuities - With-profit contracts – *(Types of bonus)*
- Calculating net premiums and net premium reserves for with-profit contracts - Net future loss
random variable - Net premiums - Net premium reserves.
*Self Study
NOTE: No derivations. Only problems
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. NA CT 5 Contingencies Institute of Actuaries
ActEd. Study
Materials.
2016
Chapter : 1,2,3,4,5,6
Reference Books:
S.No. Author/s Title of the book Publishers Year of
publication
1. Bowers, Newton L et
al. –
Actuarial
mathematics
2015 2nd ed
2. Neill, Alistair. –
Heinemann,
Life contingencies 3. 2010
Course Designers
o Ms. M.Harini
o Mrs.C.Anitha Mary
Preamble
To know about the Indian contract Act
To understand the technical elements of a contract and sale of goods act.
To familiarize various types of contract
Prerequisite
Basic knowledge in business terms
Course Outcomes
On the successful completion of the course, students will be able to
CO
Number CO Statement
Knowledge
Level
ACL16E1
COMMERCIAL LAW
Category L T P Credit
CORE 71 4 - 5
CO1. Determine and understand the various rules and regulations in Indian
contract Act K1
CO2. Discriminate different elements of sales K2
CO3. Interpret the different kinds of contracts K2, K3
Mapping with Programme Outcomes
Cos PO1 PO2 PO3 PO4 PO5
CO1. S M L S L
CO2. S M L S L
CO3 S M M M L
S- Strong; M-Medium; L-Low
Syllabus
UNIT –I (14 Hrs)
Indian contract Act, 1872 – Contract – Definition – Essential elements of a contract –
kinds of contract - Offer and Acceptance – Consideration – Capacity to contract.
UNIT – II (14 Hrs)
Free consent – Unlawful agreements – Quasi contracts – Different modes of discharge of
contract – Remedies for breach – Principles of awarding damages.
UNIT – III (14 Hrs)
Contract of indemnity and guarantee – case studies related to indemnity and guarantee -
Bailment and pledge
UNIT- IV (14 Hrs)
Sale of goods act 1930 – Definition of sale –distinction between sale and
agreement to sell – essential elements of a valid sale – Conditions and warranties – Rules
regarding passing of property in goods – principle of “Caveat Emptor” and its limitations.
UNIT – V (15 Hrs)
Creation of agency – classification of agents – Relations of principal and agent –
delegation of authority- Relation of principal with third parties – (Personal liability of agent )*–
Termination of agency.
*self study
Text Book
S.No. Author/s Title of the book Publishers Year of
publication
1 N.D. Kapoor Business law Sultan Chand &
sons
2016
Books for Reference:
S.No. Author/s Title of the book Publishers Year of
publication
1 R.S.N Pillai &Bagavathi Business law Sultan Chand &
sons
2015
2 S.Kathiresan&DR.V.Radha Business law Prassana publishers 2015
Course Designers
1. Mrs.S.Brindha
2. Mrs.P.Keerthika
ACL16E2 RESEARCH METHODOLOGY
Category L T P Credit
ELECTIVE 71 4 - 5
Preamble
T o understand the objectives of Research.
To know the tests of significance and preparation of report
To gain a working knowledge in Research methodology
Prerequisite
No prerequisite required
Course Outcomes
On the successful completion of the course, students will be able to
Mapping with Programme Outcomes
S- Strong; M-Medium; L-Low
Syllabus
UNIT I(DL 14 Hrs)
Introduction Meaning and Definitions of Research, Objectives of Research, Qualities of
good researcher –Types of research –Research process- Research Problem: Identification and
formulation, criteria for good research problem. Research Design-Components of Research
Design
UNIT –II (DL 14 Hrs)
Sampling –Methods and techniques –Sample size –Sampling error –Steps in sampling -
criteria for good sample design - Types of sample designs –Tools of data collection –Interview
schedule –Questionnaire. Interview schedule -Observation, interview and mailed questionnaire.
Pilot study and final collection of data- editing - and tabulation of data
UNIT –III (DL 14 Hrs)
Hypothesis: - meaning - sources – Types-Measurement - meaning - need Errors in
measurement - Types of scales - scale construction techniques -Tests of sound measurement
Techniques of measurement - scaling Techniques - meaning -Types of scales - scale construction
techniques.
UNIT –IV (DL 14 Hrs)
Measures of Central tendency –Standard deviation –Correlation–Test of significance –T-
Test and F- Test, test of significance for attributes analysis of variance (ANOVA) –Chi-square
test.(Simple Problems only)
CO
Number CO Statement
Knowled
ge Level
CO1. To understand the meaning of research and its methods K1
CO2. To determine the Sampling size and methods K2
CO3. To prepare the report of the research K3
Cos PO1 PO2 PO3 PO4 PO5
CO1. S S M S M
CO2. S M S M S
CO3. M S S S S
UNIT –V (DL 15 Hrs) Interpretation - meaning - Techniques of interpretation - Report writing:- Significance -
Report writing:- Steps in report writing - Layout of report - Types of reports - Precautions for
writing report - Norms for using Tables, charts and diagrams – (Appendix:- norms for using
Index and Bibliography)*
* Self Study
Distribution of Marks Theory 80% and Problems 20 Text Book:
Sl.No. Author name Title of the book Publisher Year &Edition
1 C.R. Kothari, Gaurav
Garg Research Methodology
New Age
International
Publishers
2015-4th
edition
Books for Reference:
S.No. Author/s Title of the book Publishers Year of
publication
1 R. Panneerselvam Research
Methodology
PHI Learning Pvt.
Ltd.
2014 2nd
ed.
2 Donald Cooper
Business Research
Methods
McGraw-Hill Higher
Education, 2013
12th
Edition.2013
Course Designers
1. Mrs. C.Anitha Mary
2. Mrs.G.Indrani
ADVANCED LEARNERS PAPER (SELF STUDY)
AM16AC1
UNDERWRITING AND CLAIM
MANAGEMENT
Category L T P Credit
ALC - - - 5
Objectives
T o understand the fundamentals of Underwriting.
UNIT I
Underwriting Management- Meaning and Fundamentals of Underwriting –
Underwriting Policy, Sources of Underwriting Information - Classes of Business- Product
Design,. Underwriting of Life Insurance – Underwriting of General Insurance
UNIT II
Underwriting and Pricing of Product, Assessment and Management of Exposure –
Perils and Clause of Insurance Policies, Operational Control
UNIT III
Claim Management – Concept and Classification of Claim – Essential Elements of
Claim – Claim Procedure – Role of Insured and Insurer in Claim Management- Claim
Settlement and its Significance
UNIT IV
Nature of Claim for Various Classes of Insurance – Dispute, Litigation and Arbitration-
Insurance Ombudsman.
UNIT V
Trends in Claim – Role of IT in Claim Settlement – Customer Service – Quality Aspect
– Insurance Business and Claim Management in Other Countries.
Text books:
S.No. Author/s Title of the book Publishers Year of
publication
1 George E.Rejda Principles of Risk
Management and
Insurance
Sultan Chand &
sons
2010 Edition
Books for reference
S.No. Author/s Title of the book Publishers Year of
publication
1 Scott Harington Risk Management
and Insurance
Tata Mcgrawhill,
2012 8th
edition
AM16AC2 MARKETING Category L T P Credit
ALC - - - 5
Objectives
To understand the principles and practices of marketing
UNIT I
Introduction – Marketing as an exchange process – Market – Definition – classification
of markets- marketing – definition – features – Nature and elements –objectives and
importance – marketing an art or science – functions and scope of marketing.
UNIT II
Evolution Of Modern Marketing – Concept – components of marketing – benefits –
limitations – elements of marketing – marketing mix – concept of marketing mix.
UNIT III
Product mix – product policy – element of product policy – product life cycle
UNIT IV
Price mix – objectives of pricing – factors affecting pricing decisions- promotional mix
– personal selling – sales promotion - advertising - objectives and kinds – publicity.
UNIT V
Physical distribution mix – channels of distribution – kind of channel member. E-
Marketing
Text books
S.No. Author/s Title of the book Publishers Year of
publication
1 R.S.N. Pillai and
Bagavathi
Marketing Sultan Chand &
sons
2016
Edition
Books for reference
S.No. Author/s Title of the book Publishers Year of
publication
1 Sherlaker- Modern marketing Himala publishing
house
2016 edition
SEMESTER - VI
Preamble
CM16C14/
AM16CO8 COST ACCOUNTING
Category L T P Credit
CORE 86 4 - 4
To provide an in depth study of the Cost Accounting Principles and Techniques for
identification, analysis and classification of cost components
To Explain the basic concepts and processes in determination of cost of products and
services
To facilitate managerial decision making process
Prerequisite
Knowledge on Classification of Material, Labour and Overheads
Course Outcomes
On the successful completion of the course, students will be able to
CO
Number
CO Statement Knowledge
Level
CO1 Understand and explain the conceptual framework of Cost
Accounting K1 & K2
CO2 Familiarize concept and role of cost accounting in the business
management of manufacturing and non-manufacturing companies
K2
CO3 Provide an in depth knowledge on cost ascertainment.
And to identify the areas of application of costing techniques. K3
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S S S S S
CO2 S S S S S
CO3 S S S S S
Syllabus
Unit I (18 Hrs)
Cost Accounting – Definition, Meaning & Scope – Relationship of Cost Accounting
with Financial Accounting and Management Accounting – Methods of Costing – Cost
Analysis, Concepts and Classifications – Elements of Cost, Preparation of Cost Sheet and
Tender – Costing as an Aid to Management – Limitations and Objections Against Cost
Accounting - Reconciliation of Costs and Financial Accounts. Unit II (17 Hrs)
Materials – Purchasing of Materials, Procedure and Documentation Involved in
Purchasing – Requisitioning for Stores – Methods of Valuing Material Issues – Maximum,
Minimum & Re-ordering Levels – EOQ – Perpetual Inventory.
Unit III (17 Hrs)
Labour – Systems of Wage Payment, Idle Time, Control Over Idle Time – Labour
Turnover
Unit IV(18 Hrs)
Overhead – Classification of Overhead – Allocation and Absorption of Overheads.
Activity Based Costing.
Unit V(17 Hrs)
Process Costing – Features – Process Losses, Waste, Scrap, Normal Process Loss,
Abnormal Process Loss, Abnormal Gain and Inter-process Profit (Excluding Equivalent
Production) – Accounting for Joint and By-products.
Distribution of Marks Theory 20% and Problems 80%.
Text book:
S.
No
Authors Title Publishers Year of
Publication
1. Jain and Narang Cost Accounting Kalyani Publishers Reprint2015
Books for Reference:
S.
No
Authors Title Publishers Year of
Publication
1. Pillai R.S.N and
Bagawathi
Cost Accounting S Chand & co 2015ed
2 Maheswari. S N Principles of
Cost Accounting
Sultan Chand &
sons
Reprint 2016
Preamble
To introduce the concept of strategic approach for optimal decision-making.
To understand loss distributions and its applications in insurance.
Course Outcomes
Upon the successful completion of the course, students will be able to
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S S S M S
CO2 S S S S S
CO3 S S M S M
TH16I07 RISK MODELS Category L T P Credit
CORE 86 4 - 5
CO
Number
CO Statement Knowled
ge Level
CO1 To understand the importance of competitive and cooperative
factors in a variety of decision problems. K1
CO2 Demonstrate how Bayesian Methods can be used to solve real
world problems. K2
CO3 Apply various distributions to reduce excess loss function. K2
CO4 Aggregating all risk distributions, reflecting correlations and
portfolio effects, and expressing results in terms of impact on the
organization’s key performance indicators
K3
CO5 Developing strategies for controlling or exploiting the various risks
related to insurance. K3
CO4 S M S S M
CO5 S S M S S
S- Strong; M-Medium; L-Low
Syllabus
UNIT I (16 Hrs)
Joint and Marginal Densities - Conditional Distributions - Building Models - Bayesian
Estimator Bayesian Models.
UNIT II (18 Hrs)
Loss distributions: Introduction - The exponential, Pareto, gamma, Weibull, Lognormal
– Loss distributions and reinsurance – proportional reinsurance - Excess of loss Reinsurance
and its related problems.
UNIT III (18 Hrs)
The Collective Risk Models: Basic properties of compound distribution- compound
Poisson, binomial and negative binomial distributions – sums of compound Poisson
distribution – exact expressions for the distribution of S – approximations for the distribution
of S.
UNIT IV (18 Hrs)
Individual Risk Models for S: Basic properties of the individual risk models –
compound binomial distribution and individual risk models – compound Poisson
approximations for individual risk models – reinsurance for aggregate claims – proportional
reinsurance – excess of loss reinsurance – stop-loss reinsurance.
UNIT V (16 Hrs)
Decision and Game theory: Introduction to Game theory – zero sum-two person games-
The minimax criterion-Saddle point- Randomized strategies- Decision making and risk-
minimax criterion – the Bayes criterion.
Text Book
S. No Author Title of the book Publishers Year of
Publication
1. Robert W.
Keener
Theoretical Statistics Springer, New
York
2010
Unit I Chapter – 6 Sections : 6.1 - 6.3
Chapter – 7 Sections : 7.1 -7.2
2. Philip J.
Boland
Statistical and Probabilistic
Methods in Actuarial
Science
CRC Press,
Taylor and
Francis Group
2007
Unit II Chapter – 2 Sections : 2.1 -2.2, 2.5, 2.6
Unit III Chapter -3 Sections : 3.2.1 – 3. 2.5
Unit IV Chapter -3 Sections : 3.3.1 -3.3.3, 3.5.1 -3.5.3
Unit V Chapter -8 Sections : 8.1 - 8.3
Reference Books
S. No Author Title of the book Publishers Year of
Publication
1. Hossack,Ian B,
pollard, John_ H ,
Zerhwirth, Benjauin
Intoductory statistics
with application in
general Insurance-
2nd
Edition
Cambridge
University press.
2. Newton L_ Bowers
Hans U_
Risk Theory Society of
Actuaries, USA
Gerber_James C
Hickman Doneld A
James and cecil J
Nesbitt
3. Shailaja R Deshmukh Actuarial Statistics-
An introduction using
R –, (2009).
University Press 2009
Course Designer
1. Mrs.S.Aiswarya, Asst. Professor
2. Mrs.C.R.Parvathy, Asst. Professor
TH16I08
FINANCIAL MATHEMATICS II
Category L T P Credit
Core 86 4 - 5
Preamble
To understand the procedure related to Financial instruments Valuation.
To impart knowledge and the ability to measure the investment performance of a fund.
To enlarge the idea of interest rates that varies by term and stochastic interest rates.
Prerequisite
Basic Knowledge in Investment model.
Course Outcomes
On the successful completion of the course, students will be able to
CO No. Co Statement Knowledge Level
CO1 Evaluate elementary compound interest problems K1
CO2 Illustrate the discounted cashflow techniques that can be
used in investment project appraisal.
K2
CO3 Demonstrate an understanding of the term structure of
interest rates and simple stochastic interest models for
investment returns.
K3
Mapping with Program Outcomes
COs Po1 Po2 Po3 Po4 Po5
CO1 L M M S M
CO2 M S M S M
CO3 L M S S M
S-Strong M- Medium L-Low
Syllabus
UNIT I (16 Hrs)
Valuation of Financial instruments: Fixed interest securities- Evaluating the securities-
Calculating yields- the effect of the term to redemption on the yield- Optional redemption
rates- uncertain income securities- Evaluation of purchase price subject to income tax and
capital gains tax.
UNIT II (17 Hrs)
Project appraisal: Definition of net present value (NPV) and interest rate of return
(IRR)- Comparison of two investment projects based on NPV and IRR- Discounted payback
period (DPP)- Money weighted rate of return (MWRR)- Time weighted rate of return
(TWRR)- Linked internal rate of return (LIRR).
UNIT III (19 Hrs)
Term structures of interest rates- Theory of interest rates- Discrete time n-year spot
rate- n-year discounting factor corresponding to n-year spot rate- Relationship between gross
redemption yield and spot rate of interest- Continuous time spot rate- Discrete time forward
rate of interest- Continuous time forward rate of interest- n- year par yield .
UNIT IV (17 Hrs)
Matching of assets and liabilities- Absolutely matched business- Volatility or effective
duration- Discounted Mean Term (DMT) or duration- the DMT of fixed- interest securities-
Variation of DMT with respect to n year- DMT of zero coupon bond- Convexity- Redington’s
theory of Immunization-* (Application of Redington’s Immunization theory) *
UNIT V (17 Hrs)
Stochastic interest rate of models: Independent interest rates- Definition of Sn - Mean
and Variance of Sn - Definition of An - Mean and Variance of An - Definition of Vn - Mean and
Variance of Vn - Simple problems.
* Self Study
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. NA CT 1 Financial
Mathematics
Institute of Actuaries
ActEd. Study
Materials.
2008
Chapter : 10,12,14,15
Reference Books:
S.No. Author/s Title of the book Publishers Year of
publicati
on
1. Mc Cutcheon,
J.J. Scott, William F
An Introduction to
Mathematics of Finance
Oxford, Butterworth-
Heinemann.
2015
Unit 1,2,3,4,5
2. Shailaja R Deshmukh Actuarial Statistics-
An introduction
using R
University Press 2011
Course Designers
Ms. M.Harini
Mrs.G.Indrani
Preamble
To acquaint with microeconomic and macroeconomic concepts
To familiarize various economic theories and market structures
To interpret and examine the monetary and fiscal policy
Prerequisite
AM16C09 BUSINESS ECONOMICS Category L T P Credit
CORE 56 4 - 4
Basic knowledge in economics
Course Outcomes
On the successful completion of the course, students will be able to
CO
Number CO Statement
Knowledge
Level
CO1 Determine and understand the various laws of economics K1
CO2 Discriminate different market structure and pricing policy K2
CO3 Interpret economic theories and policies K2, K3
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1. S M L S L
CO2. S M L S L
CO3 S M M M L
S- Strong; M-Medium; L-Low
Syllabus
Unit I (11 hrs)
Business Economics: Meaning- definitions- characteristics - distinction between
business economics and economics - scope of business economics - uses/objectives of
business economics – (role and responsibilities of business economist.)*
Unit II (11 hrs)
Theory of Demand and Analysis: Demand- Types of demand-extension and
contraction of demand-demand determinants - law of demand- exceptions -elasticity of
demand -price elasticity of demand - types of price elasticity of demand –factors determining
price elasticity of demand-measurement of price elasticity of demand-business applications of
price elasticity of demand-concepts of income and cross elasticity of demand.
UNIT III (11 hrs)
Supply analysis: Law of Supply – change in supply curve – types of supply curve-
determinants of supply-measurement of elasticity of supply-factors affecting elasticity of
supply. Cost Analysis: cost concepts and classifications. Production Function: law of variable
proportions, Isoquants and returns to scale - economies of large scale of production-
diseconomies of large scale production.
UNIT-IV (11hrs)
Market Structure: Classification of market-perfect competition-monopoly –monopolistic
competition-price discrimination-oligopoly-features. National Income – Methods of
Measurement – Fiscal and Monetary Policies-Macro - economic policy. International trade-
Balance of payments- Public Finances: Public expenditure-Sources of Public revenue-taxation-
direct and indirect taxes.
UNIT-V (12 Hrs)
Money market and money supply: Supply of money-demand for money-Keynes three
reasons for holding money-interest rates-factors affecting interest rate-IS-LM model-
equilibrium-shifts in IS-LM curves.-Inflation-demand pull inflation-cost push inflation-
Phillips curve.
*Self study
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1 Sundharam KPM,
Sundharam EN
Business Economics
Sultan Chand &
Sons - New Delhi –
02.
4th
Edition,
2016
Books for Reference:
S.No. Author/s Title of the book Publishers Year of
publication
1 Shankaran.S Business Economics
Margham
Publications
Ch -17
2016
Course Designers
1. Mrs.S.Brindha
2. Mrs.K.Pavithra
ACL16E3
FINANCIAL SERVICES Category L T P Credit
Elective 71 4 - 5
Preamble
To know the concepts of Financial Services.
To understand the various kinds of Financial Services.
Course Outcomes
On the successful completion of the course, students will be able to
CO
NO.
CO Statement Knowled
ge Level
CO1. Know the framework of Financial Markets in India. K1
CO2. Familiar with the functions of Financial Services. K2
CO3. Be an expertise in various Financial markets and its Services. K3
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1. S L M S S
CO2. S M M S S
CO3. S M M M S
S- Strong; M-Medium; L-Low
Syllabus
UNIT I (DL 14 Hrs)
Introduction to Financial Services – concept – objectives – characteristics –
classification of financial services-Scope-Causes– constituents - growth of Financial Services
in India – new Financial products and services, Innovative Financial Instruments- Financial
Service sector in India - problems faced-Cyber Crimes in Financial Services.
UNIT II (DL 14 Hrs)
Merchant Banking - meaning - definition - scope- functions - merchant banker’s code
of conduct – qualities for merchant bankers- SEBI guidelines-Merchant banker’s commission-
Merchant bankers in market making process-Progress of merchant banking in India-Scope -
Problems of merchant bankers. Securitization-features-need-process of securitization-
Securitization in India.
UNIT III (DL 14 Hrs)
Lease Financing - definition, characteristics, types of lease, *financial lease vs.
operating lease* - test for financial lease- participants - leasing process - services of the lessor
- advantages of leasing - limitation of lease financing – the Indian leasing scenario.
Hire purchasing - Definition and features –Concept of hire purchasing - Rights of
hirer– Bank credit for hire purchase-difference between Hire Purchasing and Lease Finance.
UNIT IV (DL 14 Hrs)
Venture capital- meaning- features-scope of venture capital- importance- origin-
Venture capital guidelines- stages of venture capital financing- The Indian Scenario: methods
of venture financing-Suggestions for growth of venture capital.
Credit Rating – Functions- origin – credit rating in India – benefits - credit rating
Agencies in India: CRISIL - ICRA – CARE.
UNIT V (DL 15 Hrs)
Mutual Funds - meaning – Fund unit vs. share- origin -types of mutual fund-
importance-Functions, advantages and growth. Factoring: Meaning, terms and conditions-
Functions-benefits-Cost of factoring-types of factoring-Discounting-Difference between
factoring and discounting – Advantages and Disadvantages of factoring. Derivatives:
Meaning, definition, importance, kinds of financial derivatives-Forward vs. Future derivative.
* Self Study
Text Book
S.No
Author Name Title of the Book Publisher Year and
edition
1 E.Gordon
K.Natarajan
Financial Markets and
Services
Himalaya
publishing
House
2016, Revised
Edition
Reference Books
S.No Author Name Title of the Book Publisher Year and
edition
1 Gurusamy Financial Markets and
Services
Tata Mc Graw
Hill Education
Pvt Ltd
2009-2nd
Edition
2.
Bharati V.
Pathak
The Indian Financial
System: Markets,
Institutions and Services
Pearson
Education India
2011- 3rd
Edition
Course Designers
1. Mrs.G.Indrani
2. Mrs.C.Anitha Mary
ACL16E4 SECURITY ANALYSIS AND
PORTFOLIO
MANAGEMENT
Category L T P Credits
Elective 71 4 - 5
Preamble
To be familiar with the concepts of security market and types of analysis.
To provide the use of own approach to valuation and portfolio management
techniques.
Prerequisite
Basic knowledge of Security Market
Course Outcomes
On the successful completion of the course, students will be able to
CO
Number
CO Statement Knowled
ge Level
CO1 Understand the Concepts of Investment programme, Risk and
Returns K1
CO2 Categorize and correlate various Investment Alternatives K2
CO3 Exemplify and apply the Portfolio Management Techniques K3
Mapping with Programme Outcomes
COs PO1 PO2 PO3 PO4 PO5
CO1 S M S S S
CO2 M L S S M
CO3 S M S M S
S- Strong; M-Medium; L-Low
Syllabus
UNIT I (DL 14 Hrs)
Investments: Nature and scope-Investment and Speculation – Investment and
Gambling – Investment and Arbitrage – Real and Financial Assets – Important of Investment –
Factors favorable for Investment – Investment Media - Feature of an investment programme -
Investment Process.
UNIT II (DL 14 Hrs)
Returns - Risk: Risk Classification – systematic, unsystematic risk Measurement -
investor’s attitude towards return and risk. Returns – Measurement of Returns – Traditional
Techniques – Modern Technique – Holding period yield. Investment Alternatives: Investor
Classification - Life insurance, investment in units, investment in land, Gold, Silver,
Diamonds, Stamps and Antiques.
UNIT III (DL 14 Hrs)
Fundamental Analysis: Economic analysis - Industry analysis – Company Analysis –
Company Financial Statement – Ratio relevant for equity shareholders – Economic Value
Added (EVA) – Fundamentals Valuation Models. Technical Analysis: Assumptions – Dow
Theory Charts and Signals – Technical Indicators.
UNIT IV (DL 14 Hrs)
Efficient Market Theory: Efficient Market Hypothesis – Weak Form – Semi Strong
form - Strong form of Market - Empirical Analysis. Portfolio Analysis: Traditional Vs
Portfolio Analysis - The Rationale for Diversification of Investments. Markowitz’s theory –
Efficient Frontiers – Sharpe’s Single Index Model – Sharpe’s Optimal Portfolio.
UNIT V (DL 15 Hrs)
Portfolio Selection International Diversification: Importance of Beta – Capital Market
Theory – Capital Asset Pricing Model – Security Market Line – Limitations of CAPM Model
– Distinction between Capital Market Line and Security Market Line – Validity of CAPM
Model. Techniques of Portfolio revision: Formula Plans- Constant Rupee Value – Constant
Ratio – Variable Ratio – Rupee Cost Averaging.
* Self Study
(100 % Theory Paper.)
Text Book
Sl.No Author Name Title of the book Publisher Year and edition
1 Investment Management
Security Analysis &
Portfolio Management
Preeti Singh Himalaya
Publishing
House
2017 & 19th
edition
Reference Books
S.
No
Author Name Title of the book Publisher Year and edition
1 Security Analysis &
Portfolio Management
Kevin .S PHI Learning
Private Limited
2013 & 10th
Edition
2 Investment Management K. Bhalla S. Chand
Publishers
2017 & 19th
Edition
3 Portfolio Management Prasanna
Chandra
Tata MC Graw
Hill Publishers
2017 & 5th
Edition
4 Security Analysis &
Portfolio Management
Punithavathy
Pandian
Vikas
Publishers
2013 & 2nd
Edition
Course Designers:
1. S.Sangeetha
2. K. Pavithra
SEMESTER VI
ADVANCED LEARNERS PAPER - (SELF STUDY)
AM16AC3 REINSURANCE AND
INSURANCE MARKETING
Category L T P Credit
ALC - - - 5
Objectives
To understand the concept of Reinsurance and its clauses
Syllabus
UNIT I Reinsurance – Meaning- History- Function – Nature – Types of Reinsurance – Laws
and Documents of Reinsurance – Reinsurance – Special factors related to different kinds of
insurance
UNIT II Setting Retention – Reinsurance Program Design – Negotiation and Placement of
Reinsurance – Reinsurance Clauses
UNIT III
Reinsurance Accounting – Reinsurance Market – Reinsurance Financial Security –
Alternative to Reinsurance – Inward Reinsurance Business – Processing of Information for
Reinsurance
UNIT IV
Insurance marketing – service marketing – market research – insurance market –
intermediaries – marketing program
UNIT V
Principle of Ratemaking – Data Required For Rate Making – Premium Loss and
Expense Reserve – Insurance Model –Application of Models
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. - Insurance Marketing ICFAI Publishers -
2. - Reinsurance – III Mumbai -
Reference Books:
S.No. Author/s Title of the book Publishers Year of
publication
1 George E.Rejda Principles of Risk
Management &
Insurance
Sultan Chand &
sons
2010
Edition
2 Scott Harington Risk Management
and Insurance
Sultan Chand &
sons
2010
Edition
Course Designers
1. Ms. M.Harini
ADVANCED LEARNERS PAPER - (SELF STUDY)
AM16AC4
SERVICE MARKETING
Category L T P Credit
ALC - - - 5
Objectives
To familiar with the concept of service marketing and its importance
Syllabus
UNIT I Introduction – Reasons for growth in service sector – Role of services in an
economy – Services: Indian Scenario - Types of services - Characteristics of services -
Difference between goods and services - Need for service.
UNIT II Marketing management process for services: Organisation marketing planning,
Analysing marketing opportunities, Selecting target market, Developing the service marketing
mix, Managing and Controlling marketing effort.
UNIT III
Consumers in Service Industry - Introduction - Buyer characteristics: Cultural Factors,
Social Factors, Personal Factors, and Psychological Factors
UNIT IV
Buyer Decision – making process: Problem recognition, Information search,
Evaluation of alternatives, Purchase of service, Post –Purchase decision - Comparison of
individual consumer and organizational buyer behaviour for services.
UNIT V
Service Marketing Mix - Introduction - Elements of service marketing mix: Service
Product, Price, Place, Promotion, People, Process, and Physical evidence- Consumer
Protection Act.
Text Books
S.No. Author/s Title of the book Publishers Year of
publication
1. Vasanti Venugopal
and Raghu V.N, ,
Services Marketing Himalaya
Publishing House
Edition:
First Edition
Reprint on
2006.
Reference Books:
S.No. Author/s Title of the book Publishers Year of
publication
1 Rajendra
Nargundkar
Services Marketing Tata Mc Graw Hill
Publishing
Company ltd
Second
Edition, 2012
Course Designers
1.Ms. M.Harini
SEMESTER V&VI - PAPER-II - R PROGRAMMING SUBJECT CODE-SB16FM02
Objective:
To introduce R Programming concepts and to develop programming skills in R Programming Credits: 4 Hours: 58
UNIT-I
Introduction to R -How R works ?Creating, listing and deleting the objects in memory -
The on-line help- Data with R -Objects -Reading data in a file - Saving data -Generating data.
UNIT-II
Regular sequences .- Random sequences - Manipulating objects - Creating objects -
Converting objects -Operators -Accessing the values of an object: the indexing system -
Accessing the values of an object with names -The data editor -Arithmetic’s and simple
functions.-Matrix computation
UNIT-III
Graphics with R -Managing graphics -Opening several graphical devices -Partitioning a
graphic -Graphical functions -Low-level plotting commands - Graphical parameters -A practical
example . -The grid and lattice packages
UNIT-IV
Statistical analyses with R. A simple example of analysis of variance -Formulae -Generic
functions -Packages.
UNIT-V
Programming with R in practice -Loops and vectorization - Writing a program in R -
Writing your own functions.
SEMESTER V&VI - PRACTICAL II –MODEL PRACTICAL LIST
DATA ANALYSIS USING R
SUBJECT CODE: SB16FMP2
Credits: 2 Hours: 28
1. Creating vector and matrices using R program.
2. Summary statistics: Mean, standard deviation, frequency test.
3. Perform linear model and plot the graph.
4. Perform One Sample T Test and plot the graph.
5. Perform One Way Anova test and plot bar chart and pie chart.
6. Perform Two Way Anova test and plot bar chart and pie chart.
7. Perform chi-square test and plot histogram.
8. Perform Correlation using R
9. Perform Regression using R
10. Perform mann-whitney/rank test using R