PRWD Reveal Online 2015: The Creativity Behind a Successful Optimisation Programme - Nicole Prior
Transcript of PRWD Reveal Online 2015: The Creativity Behind a Successful Optimisation Programme - Nicole Prior
THE CREATIVITY
BEHIND A
SUCCESSFUL
OPTIMISATION
PROGRAMME
NICOLE PRIOROptimisation Strategist
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o CREATIVITY
o SIMPLICITY
o COLLABORATION
o COMMUNICATION
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1. SIMPLICITY
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INSTEAD WE WANT THIS…
DEFINITION OF
COGNITIVE LOAD
In cognitive psychology, cognitive load refers to the total amount of mental effort being used in the working memory.
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2. CREATIVITY
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The Tibetan language doesn’t have a word for creative.The closest thing is natural.
Creative Confidence, Tom Kelley & David Kelley
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#PRWDReveal@nic_oleDon’t fear the reaper failure
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INNOVATIVE TESTING
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3. COLLABORATION
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toolbox.hyperisland.com
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4. COMMUNICATION
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CREATIVE COMMUNICATION
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CREATIVE ENGAGEMENT
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JDI
JFDI
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o CREATIVITYP ro m o t e C re a t i v i t y
o SIMPLICITYS i m p l i f y w h e re ve r p o s s i b l e
o COLLABORATIONC o l l a b o ra t e d o n ’ t s e g re ga t e
o COMMUNICATIONC re a t i ve c o m m u n i c a t i o n = g re a t e r e n ga ge m e n t
THANK YOU FOR
LISTENING
QUESTIONS?
NICOLE PRIORSenior Optimisation Strategist
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