Prune Products Pty Ltd - Australian Prune Industry … · The second largest selling item for Prune...

Prune Products Pty LtdPrune Products Pty Ltd

Jeff GrangerJeff GrangerDirector

Established as a holding company in 1967 by J C Granger and Sonsand Sons

Became a marketing company in 2003 following a restructure of activities.

The company is based at Penrith west of Sydney and has The company is based at Penrith, west of Sydney and has Warehouse facilities in every state capital city except Hobart.

Prune Products markets the Gourmet Farm and Just Prunes brand name products nationallybrand name products nationally

3/11/2009Prune Products Pty Ltd

Prune Products customers are major wholesalers, health food suppliers and Government contract tendererssuppliers and Government contract tenderers.

Our competition is largely from import brokers who are ‘opportunity’ suppliers in that they enter the market if they opportunity suppliers in that they enter the market if they see the opening for a quick buck and exit again just as quickly when the opportunity passes.

There is only one other prune canner in Australia and that is SPC at Shepparton. SPC have always been a good ally and have never attempted to destabilize Prune Products market h W b th l th 3 kg f Pitt d P i J i share. We both supply the 3 kg can of Pitted Prunes in Juice

which is the biggest selling line in this difficult market sector.

At best the market is volatile and with a few notable At best, the market is volatile and with a few notable exceptions there is very little loyalty to either the Australian produced prune or to Prune Products Pty Ltd as a supplier.


The second largest selling item for Prune Products Pty Ltd is The second largest selling item for Prune Products Pty Ltd is Prune Juice which we sell mainly for hospital contracts and nursing homes.

Closely following Prune Juice in volume is the Prune Pulp range which is mainly sold in a 2.5 kg plastic pail.

The other canned products are relatively slow sellers in recent years although fifty years ago the Dessert Prunes in cans made up 100% of sales. Changing consumer preference and the desire for ready to eat product has seen the transition occur – slowly at first ready to eat product has seen the transition occur slowly at first but quite rapidly over the past ten years.

The tonnage of prunes sold in to this market sector tends to be g poverlooked when prune sales statistics are compiled. A guess would be about 750 to 800 tonnes per year and maybe a bit more. Of that tonnage SPC, Prune Products and Australian produced organic prune products would probably account for 80% produced organic prune products would probably account for 80% with the balance being imported by brokers.


There are many products containing prune as an ingredient, sometimes in quite small quantities but they all add upsometimes in quite small quantities but they all add up.

A few of those uses include:

As a natural binder in Health bars to stop them falling apartTo sweeten meat patties for hamburgers (particularly used by McDonald’s in USA)In pastries and tartspAs a yoghurt flavouringIn cigarette tobacco to provide some sweetness to the smoker’s coughgPrune puree can be further processed to make prune butter which can be used as a fat replacement in cooking.The list goes on ….The list goes on ….


Prune Products Pty Ltd - Australian Prune Industry … · The second largest selling item for Prune...

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