Prstn to Colleges for Freelancers--#
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Transcript of Prstn to Colleges for Freelancers--#
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What is Market Research?
Its a tool in the hand of a marketer
to systematically collect /assimilate
and analyze the data for effective
Marketingdecision making
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Market Research
For Market Information required:
To plan marketing strategies
To decide on changes (products, services, etc.)
To retain / increase market share
To track competition activities legitimately
>>> by collecting statistics reg. buying / usagehabits and opinion / impression from consumers,
traders, corporates, manufacturers, etc.
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IMRB International
Oldest research organization in India More than 35 years research expertise.
A leader in both customized and syndicatedresearch covering IT/ Telecom market research
B2B - Industrial markets research
And consumer research.
The MR Agency of the Year for the 3rd
Consecutive Year
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Constantly setting industry
standards National Readership Survey (NRS)
Businessmens Readership Survey (BRS)
Television & Audience Measurement (TAM)
Target Group Index
National Food Survey
IT & Office products Study (ITOPS)
Internet in India (I-CUBE)
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IMRBs Field Offices in India
Delhi
Calcutta
ChennaiBangalore
Lucknow
Patna
Bhubaneswar
Pune
Cochin
Hyderabad
Ahmedabad
Guwahati
Mumbai
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How can you utilize your time
effectively by associating withus?
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Data Collection
Information to be collected clearly defined
Through questionnaires
Target consumers / traders / manufacturers /
offices depending upon product / service studied
By conducting Fieldworksurveys
Through Freelance Interviewers
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Fi ldw r
Meeting consumers / users at places they are normally available &
able to spare sometime homes, offices / workplace, colleges, etc.
Interviewing them using structured and user friendly questionnaires
Conducted across Mumbai city hence, can have options of working
in convenient localities
Team Leaders and Executives to train, help and monitor the data
collection work
A Project normally lasts for 15 20 days
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Freelance Intervie ers
Those who do data collection work during
their spare time and are not bound by rigid
9-5 working hoursGet paid for the type and amount of work
done
---- normally students & those who dontfind a routine job interesting
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Types of Jobs
Quantitative
- Large sample Size
- Structured questionnaire
Qualitative
- Small sample Size
- In-depth understanding
- Unstructured
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Types of Jobs cont .
Quantitative
Consumer Research (Purposive)
Product Test
Concept Test
Advertisement Test (Print/ TV)
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Types of Jobs cont .
Business to Business---
(CORPORATE)- CEOs , CFOs, CIOs, Marketing heads, Vice presidents,
Senior Managers. (PHARMA)
- Mainly Medical Practitioners of various specialties.
Sometimes Chemists/Druggist & Patients.
(Industrial)- Production Heads , Purchase heads, Head Procurements,
Supply Chain heads
- The interviews are generally technical in nature and therespondents are technically qualified.
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Types s td.
Customer satisfaction
- Customer Relationship Assessment
Among customers
- Vendor Relationship Assessment
Among Clients Client
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Types of Jobs cont .
Qualitative
Group Discussions
Depth InterviewsObservation studies
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Types s td. Trends
CAPI
- computer aided personal interview
CATI
- computer aided telephonic interview.
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What o stu ents gain?
Utilising spare time gainfully
Gives an exposure to variety of business sectors
A lead over other candidates while competing in
the job market this experience is valued
Gives tremendous self confidence going out and
meeting people from different fields, talking about
various different subjects
Gives an exposure to many worldly matters
people, situations, market nitti-gritties, places, etc.
Earning decent sums
Recognitions
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Our Expectations--
Integrity
Adhering to timelines mutually decidedAdhering to code of conduct of MR
Hardworking attitude
Formal approachQuality Output
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Ho you can ork ith us?
Meet us at our office in Ahmedabad -
Navranapura (after college hours)
We will provide more information reg this work
and remuneration (will take around 45-60
minutes)
Give us some basic details about you
We will call you shortly while starting a new
project
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Our Address:
abacus Research(A specialist Unit of IMRB International)
403, A Wing, Ganesh Plaza,
Opp. Navrangpura Bus Stand, Nr. Swastik Cross Road,
AhmedabadTel: 079-2642 2734 / 2642 2748
Contact persons Kinnar Bhatt, Yogesh Modi
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