PRSI Int PR Conf 2011 Day 1 Key succsess of understanding stakeholders, conversation measurement by...
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Transcript of PRSI Int PR Conf 2011 Day 1 Key succsess of understanding stakeholders, conversation measurement by...
Twitter now has 100 million active usersAround the world: people sent out 60 billion tweets in 2011
Is now on 200 countries, with 800 million user. Asian is the 3rd largest facebook user with 192.297.140 user.
YES…they will talk, and brand cannot control the outcome
xxx
Methodology
PublicFeedback
PublicFeedback
Traffic Quantity
Message Quality
Interaction Quality
Interaction Quantity
VOICE
NOISE
Question
Compliment
Complain
Positive Review
Negative Review
Complain
SOME-RC(Social Media
Response Center)
GUERILLA
Social Media Conversation
Monitoring System & Dashboard
Action
Digital PRDigital PR
Image: quotesfactory.com
How To’sHave the passion to really understand your stakeholder
Image: quotesfactory.com
How To’sCooperate with all aspect PR – Marketing – Customer Care
PR to conveys the overall communication to the stakeholders
Marketing to make sure the objective of the campaign is achieved
Customer Care to make sure stakeholders are happy and have high perceived brand image.
How To’sFind and invest on the tools [& team] that can help you
How To’sAnalyze and Mapping them out!
25; 14%
46; 27%43; 25%
59; 34%
admin wallpostadmin commentfans wallpostfans comment
4; 4%
56; 55%
42; 41%
positif
negatif
netral
pertanyaan
*Social Media conversation from body lotion brand
Listen – Learn – Communicate!