IZMIRHIGH-TECH-CITY

July 16th, 2012

Mario Raich

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EXPLORATION CREATIVE SOLUTIONS IMPLEMENTATION PLAN

TRANSFORMATION JOURNEY

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CREATIVITY THE CASE ENTREPRNEURSHIP CARETHE ISSUE

“If we don’t create our future ourselves, than we hand over our fate to fortuity.”Raich, Dolan, Eisler 2012

MEGATRENDS OF THE 21ST CENTURY

FUNDAMENTALISSUES

Tectonic shifts Extended Entrepreneurship

ENVIRONMENTALISSUES

Ecosystems Climate Change Growth Challenges Black Swans

SOCIAL ISSUES

Society in transformation Globalization Demographics Policies & Regulations

ECONOMICALISSUES

Volatile Economy Production & infrastructure Future of work Smart markets

TECHNOLOGICALISSUES

Changing technology Energy shift Digitalization Smart grid

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Global connectivity

TRANSFORMATION

CONVERGING MEGATRENDS

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DIGITALISATION

GLOBALISATION

CYBER-AGECYBER-CITY

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MAJOR SHIFTS

• From cheap labour towards Robots and AI-based machines (e.g. 3 D printing!)and digital outsourcing. Soon creation of the Metaverse andoutsourcing to the virtual world

• New meaning of economy and workEconomy delivers development of solutions for people and society.Work is meaningful activity leading to value creation.New focus of value creation: organization, society, people and future generations

• From execution of assignments towards driving through innovation

• New ways of life, e.g. 2000 watt society

• From linear to systemicConverging technologies (e.g. Bio, Info, Nano, Genetics = BING)High-tech based industries (e.g. healthcare)

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FUTURE DEVELOPMENT

Future exploration towards

Exploring the future and understanding where we are moving to is very important,but it is by far not enough

Based on forecast and anticipation (megatrends, major shifts) we can describe theexpected future in the Future View

Future Design

We need to decide which direction we want to take and what is the desired futurewe would like to have.

What we are doing today is impacting the future, but we need to know what weshould be doing to move in the desired direction

Based on the Ideal Outcome (desired future) we can develop the Time ReverseStrategy and the Future Navi leading us towards the future we want

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“The future is the most fragile of all things.”

Raich, Dolan, Eisler 2012

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TIME REVERSE STRATGY

“A dream is the most powerful wayto shape the future.

It can literally move mountainsand propel people into the outer space.”

Raich, Dolan, Eisler 2012

Future Navi

Motivators to move fromthe Comfort-Zone:• Curiosity• Hope• Dissatisfaction• Passion• Pain

Present

Ideal OutcomeDesired Future

Impact fro

mth

efu

ture

Dream(Beyond space

and time)

Development

Re

al

Wo

rld

Ima

gin

ati

on

Future

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TIME REVERSE STRATGY

AnticipationFuture View

Expected Future

Impact fro

mth

efu

ture

Emerging megatrendsand white spots

CREATIVITY + ENTREPRNEURSHIP+ CARE = INNOVATION

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EXPLORATION CREATIVE SOLUTIONS IMPLEMENTATION PLAN

CREATIVITY THE CASE ENTREPRNEURSHIP CARETHE ISSUE

73% of executive's agreeInnovation is driven more by creativitythan scientific research

8 in 10 executives believeSMEs and individuals can beas innovative as big corporations.

80% agree companiesin the 21st century will innovatein a totally different way

GE Global Innovation Barometer 20123,000 senior business executives in 22 countries http://www.ge.com/innovationbarometer

What are the drivers of innovationat your company?

84% agree 21st century innovationswill be those that bring valueto society as a whole and not onlyto individual consumers or citizens

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CREATIVE SOLUTIONS

“We can reach whatever we can imagine!”

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Deep explorationResearch

Reaching-out

Creative methodsConstructive dialogue

Building on ideas

Solutions forvalue creation

RE

AL

ITY

IMA

GIN

AT

ION

KEY ISSUE SEEDS FOR SOLUTIONS

1. Core

2. White Spots

3. Analogy & Metaphor

5. Blue Sky

4. Future View

6. Beyond

7. Infinity

FIC

TIO

N

KEYISSUE

SOLUTIONSTAKING OWNERSHIP

S5

S4

S1

S6

S3

S2

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ROADMAP TOWARDS CREATIVE SOLUTIONS

Calm down Darling.I can explain everything!

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THE OUTLINE OF THE PROCESS (1)

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PHASE I DEVELOPMENT OF THE CASE FOR IZMIR MILESTONES

Preparation stage 2-3 months

- Start WS: July 16th, 2012 Launching WS

- Creation of the Steering Board

- Creation of the Transformation Team and the open platform

First stage (Creativity) 4-6 months

- Creation of the common ground and shared understanding of thetransformation initiative

Kick-off WS

- Deep exploration: the context; the megatrends; the future Ideas WS

- Finding seeds for solutions and developing a portfolio of creativeideas and solutions

Opportunities WS

- Developing the case: strategic direction; the rationale; definingnecessary partnerships: roadmap towards the desired future

Future WS

- Presentation of the case to the Steering Board: review and evaluation Executive Presentation

- If necessary: reframing, improvements and enhancements

THE CASE / RATIONALEFRAMEWORK FOR THE CASE: ‘Developing Izmir as a High-Tech-City

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Strategic direction- Aim and purpose- Why we? What do we have already?- Key stakeholder and their expectations- Ideal outcome (desired future)- Expected outcomes and value creation / Business model / Sustainability

Portfolio of strategic options- Governance and eGovernance- Infrastructure: water, food supply, energy, transportation, ITC infrastructure etc.- High-tech industry/ICT- Leadership/People/Expertise/Competencies- Education: development of expertise, competencies and talents- Research and Development (On-going, advanced, future)- Business and work- Innovativeness- Architecture (high tech constructions) / The Arts- Alliances and partnerships / Global competition- Investments- Environment and ecosystems / Quality of life

Roadmap towards High-Tech-City

Necessary resources- Investments/Financials- Time- Leadership/People/Expertise/Competencies- Technology

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THE OUTLINE OF THE PROCESS (2)

PHASE II IMPLEMENTATION OF THE SELECTED CASES MILESTONES

Creativity 6 months

- Creation of the common ground and shared understanding of thetransformation initiative

Kick-off WS

- Exploration Exploring the topic; Reaching-out: examples, experts, bestpractices

- Exploring the white spots

Ideas WS

- Finding seeds for solutions and developing a portfolio of creativeideas and solutions

Opportunities WS

- Developing the case Presentation WS

- Presentation to the Steering Board: review and evaluation Executive Presentation

Entrepreneurship 12+ months

- Development of operational plans Planning WS

- Presentation of the developed operational cases to the SteeringBoard: review and evaluation

Executive Presentation

- Deployment of the implementation (project and action) plans

- Handing the outcomes of the particular projects over to the city assoon as they are available

- Outcomes and value created

- Review of the outcomes by the Steering Board

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THE OUTLINE OF THE PROCESS (3)

PHASE III MAINTENANCE & DEVELOPMENT MILESTONES

Third stage (Care) ongoing

- Public presentation of the results- Ceremony of handing over the responsibility to the city. Big

celebration event.

Public presentationCeremony andcelebration

- The city takes over the responsibility for the maintenance and furtherdevelopment

CITIES OF THE FUTUREOverview

City Brand Examples Info

Eco Cities

- Tianjin Eco City- Masdar- Stockholm- Cutitiba

Eco² Cities: Ecological Cities as Economic Citieshttp://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTURBANDEVELOPMENT/0,,contentMDK:22643153~pagePK:148956~piPK:216618~theSitePK:337178,00.html

A sustainable city, or eco-city is a city designed withconsideration of environmental impact, inhabited bypeople dedicated to minimization of required inputs ofenergy, water and food, and waste output of heat, airpollution - CO2, methane, and water pollution.http://en.wikipedia.org/wiki/Sustainable_city

China's eco-cities: Sustainable urban living in Tianjinhttp://www.bbc.com/future/story/20120503-sustainable-cities-on-the-rise

Green Cities Europe: Copenhagen Stockholm ,OsloUS & Canada: San Francisco, Vancouver, New York City

A product of the Economist Intelligence Unit (EIU) andsponsored by Siemens, the Green City Index is actuallya collection of separate regional city rankingshttp://www.globalsherpa.org/green-city-index

SustainableCities-Masdar City-Curitiba-Gaviotas http://www.masdar.ae/en/Menu/index.aspx?MenuID=42&CatID=12&mnu=Cat

- International hub for renewable energy, new energyand sustainable technologies (Abu Dhabi)

- Doping more with less (Brazil)http://www.eoearth.org/article/Curitiba,_Brazil

- Self Sustainable Ecovillage (Columbia)http://en.wikipedia.org/wiki/Gaviotas

Sustainable city http://en.wikipedia.org/wiki/Sustainable_city

Intelligent Cities

Knowledge Cities + Creative Cities Intelligent Cities(PWC), in Cities of the futurehttp://www.pwc.no/no/offentlig sektor/publikasjoner/future.pdf

Intelligent Citieshttp://www.time.com/time/specials/packages/completelist/0,29569,2026474,00.html

Intelligent Cities Expo brings together the core elementsof building smart, sustainable global cities. Theseinclude: Intelligent Energy, Intelligent Waste & Water,Intelligent Mobility, Intelligent Security andIntelligent ICT. http://www.intelligentcitiesexpo.com/

Intelligent cities evolve towards a strong integration of alldimensions of human, collective, and artificialintelligence available within a cityhttp://en.wikipedia.org/wiki/Intelligent_city

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CITIES OF THE FUTUREOverview

City Brand Examples Info

Smart Cities

- Vienna- Toronto- Paris

European Initiative on Smart Citieshttp://setis.ec.europa.eu/about-setis/technology-roadmap/european-initiative-on-smart-cities

Singapore

Smart City Songdohttp://www.koreatimes.co.kr/www/news/nation/2012/06/281_67289.html

Smart cities use information and communicationtechnologies (ICT) to be more intelligent andefficient in the use of resources resulting in cost andenergy savings, improved service delivery andquality of life, and reduced environmental footprint--all supporting innovation and the low-carboneconomy.http://www.fastcoexist.com/1679127/the-top-10-smart-cities-on-the-planet

Singapore is, exhibiting some of the five ways thatsmart cities will change how we live, muchlike Barcelona and Buenos Aireshttp://urbanchoreography.net/2012/05/17/singapore-is-on-its-way-to-becoming-an-iconic-smart-city

Smarter Cities(IBM)

IBM Intelligent Operations Center for Smarter Citiesprovides a unified view of all city agencies so you canpredict events and quickly respond.

As centers of business, culture and life, cities arelogical places to integrate many of the SmarterPlanet principles and innovations in public safety,transportation, water, building, social services andagencies.http://www.ibm.com/smarterplanet/us/en/smarter_cities/overview/index.html

IBM already reports over 2,000 “Smarter Cities”programs in cities worldwide.

Smarter LivingCities

http://www.thinkswiss.org/core-topics/climate-change/smarter-living

Moving Forward to a sustainable Energy Futurewith the 2000 Watt Society

The vision of a 2000-Watt society enables abalance between industrialized and developingcountries and thus makes it possible for all peopleto enjoy a good standard of living.http://www.novatlantis.ch/en/2000-watt-society/vision.html

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CITIES OF THE FUTUREOverview

City Brand Examples Info

Cyber Cities

- Ghana Cyber City

-Cybercity 1

The New Technology Hub of West Africa

Cybercity 1, Malaysia

America's Top 60 CybercitiesAccording to the American Electronics Association themetro areas of Greater Phoenix, Northern Virginia-Washington, D.C., and Atlanta serve as magnets forgrowing high-tech companies because these citiespossess the six ingredients the AEA says arenecessary for high-tech growth: Access to venture capital University research and development programs

and heavy R&D spending Abundance of highly skilled workers Clustering of similar high-tech companies Access to reliable power Quality of lifehttp://www.siteselection.com/issues/2002/mar/p175/

The Ghana Cyber City is a business and innovationventure designed to provide high tech office spaceand data center, incubate startup firms and manageoffshore IT ventures.http://www.ghanacybercity.com/overview

Malaysia has expanded its Multimedia SuperCorridor (MSC) projectto the northern state of Penang, designating themanufacturing hub as Cybercity 1.http://techon.nikkeibp.co.jp/article/HONSHI/20061116/123786/

The metro areas of Greater Phoenix, NorthernVirginia-Washington, D.C., and Atlanta serve asmagnets for growing high-tech companies becausethese cities possess the six ingredients the AEAsays are necessary for high-tech growth:

Access to venture capital University research and development

programs and heavy R&D spending Abundance of highly skilled workers Clustering of similar high-tech companies Access to reliable power Quality of life

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CITIES OF THE FUTUREOverview

City Brand Examples Info

Boston

Ranking is based on three factors: cultural assets,human infrastructure, and networked markets.

Three types of innovative cities are also defined:“Nexus” is the best and requires cities to have thenexus critical for “multiple economic and socialinnovation segments.” “Hub” cities are those with adominance based on economic and socialinnovation and “node” cities performed well acrossinnovation segments but with some imbalances. Allbest-20 cities listed below are “nexus” cities.http://www.urenio.org/2011/11/02/most-innovative-cities-2011/

InnovativeCities

- Boston- San Francisco- Paris- New York- Vienna- Amsterdam- Munich- Lyon- Copenhagen- Toronto- London- Frankfurt- Hamburg- Berlin- Hong Kong- Milan- Melbourne- Stuttgart- Barcelona- Sydneyhttp://www.urenio.org/2011/11/02/most-innovative-cities-2011/

San Jose Austin, Texas

America's Most Innovative Cities- San Jose, CA- Austin Texas- Raleigh, N.C.- San Francisco, CA- Seattle, Wash.http://www.forbes.com/2010/05/24/patents-funding-jobs-technology-innovative-cities.html

Cities are machines for innovation, incubators ofideas born of necessity as people from differentplaces and social classes rub up against eachother, creating a space for ideas and inventions.Look at Rome in the first century, Baghdad 1,000years later, London in the 19th century or New Yorkin the 20th; the city stands out as an engine ofprogress and modernity.http://sustainablecitiescollective.com/edwinheathcote/36564/mapping-innovative-city

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CITIES OF THE FUTUREOverview

City Brand Examples Info

Hi-Tech Cities- Seoul- Singapore- Tokyo- Hong Kong- Stockholm- San Francisco

(and SiliconValley)

- Tallinn,- New York- Beijing

-New Songdo City

Cyber Towers at Hitec City

HITEC City stands for Hyderabad InformationTechnology Engineering Consultancy City, is a majortechnology township which is at the center of theinformation technology industry in Hyderabad, AndhraPradesh, India

New Songdo City

Six criteria

1. Broadband speed, cost and availability2. Wireless internet access3. Technology adoption4. Government support for technology5. Education and technology culture6. Future potential

The Age, a mainstream newspaper from Melbourne, Australiahttp://jfbelisle.com/2009/04/the-10-most-hi-tech-cities-in-the-world/

A ubiquitous city or U-city is a city or region withubiquitous information technology. All informationsystems are linked, and virtually everything is linkedto an information system through technologies suchas wireless networking and RFID tagshttp://en.wikipedia.org/wiki/Ubiquitous_city

A ubiquitous city is where all major informationsystems (residential, medical, business,governmental and the like) share data, andcomputers are built into the houses, streets andoffice buildings.http://www.nytimes.com/2005/10/05/technology/techspecial/05oconnell.html?ex=1286164800&en=4a368c49e8f30bd2&ei=5088

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CITIES OF THE FUTURESmart City Congress

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CITIES OF THE FUTURESmart City Summit

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"Smart Solutions for Sustainable Cities"

http://www.arabfuturecities.com/

http://www.bitcongress.com/scs2012/

CITIES OF THE FUTUREConnected key elements

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GovernanceEnvironment

Economy

Technology

CompetenciesTalents

CITIES OF THE FUTUREKey Issues

Attractivity: claim and realityThe reputation does not come from the claim

Alignment: focus and directionPeoples experience in the city

Care & sustainability: Success stories

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CITIES OF THE FUTUREInterconnectedness, attractivity, alignment and sustainability

CLAIM

BRANDQUALITY

LeadershipGovernance

Quality of LifeSafety & SecurityCost : IncomeEnvironmentEntertainment

PeopleInhabitantsVisitorsPartners

Education & WorkSkills & TalentsSchools & UniversitiesVocational trainingBusiness Schools

City ServicesInfrastructureLogistics transport, trafficConstruction, architectureEnvironment

Culture & ArtsValuesTraditionArtistsEvents

BusinessHigh-Tech & ICTLocal, regionalNationalInternationalGlobal

InnovativenessCapacity to InnovateCreativityEntrepreneurship

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NEXT STEPS

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PHASE I DEVELOPMENT OF THE CASE FOR IZMIR MILESTONES

Preparation stage 2-3 months

- Start WS: July 16th, 2012 Launching WS

- Creation of the Steering Board

- Creation of the Transformation Team and the open platform

First stage (Creativity) 4-6 months

- Creation of the common ground and shared understanding of thetransformation initiative

Kick-off WS

- Deep exploration: the context; the megatrends; the future Ideas WS

- Finding seeds for solutions and developing a portfolio of creativeideas and solutions

Opportunities WS

- Developing the case: strategic direction; the rationale; definingnecessary partnerships: roadmap towards the desired future

Future WS

- Presentation of the case to the Steering Board: review and evaluation Executive Presentation

- If necessary: reframing, improvements and enhancements

SUMMARY

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• Start the transformation journey. It is a systemictransformation

• Keep a clear focus and strategic direction

• Use alignment and attraction as enablers

• Create opportunities

• It is all about value creation!

SUMMARY

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”There is nothing more powerful

than an idea whose time has come.“

Victor Hugo

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Never ever give up too early!!!