PRSA Health Academy Presentation
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Transcript of PRSA Health Academy Presentation
Evolution of Healthcare
Parallel Evolution…
iPhone 3G SJune 2009
Paradigm Shift #1
Shift from Doctor-centered Care to Patient-centered Care
Paradigm Shift #2
The iPhone will be the most important medical INSTRUMENT ever.
Paradigm Shift #3
Health services will be provided at lower costs by non-traditional methods
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Convergence
New iPhone OS 3.0 – June 2009
Health and Wellness is You Hands
This is Your Community for Physicians and Patients
There is Only One Place to Go!
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iMobileWellness
• Platform
– Free Portal use
– Free iPhone apps
• Community building
• 20 Disease states identified
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Overview
• Our Mission
• Value Proposition
• iMobileWellness
• Growth Synergies– Community of patients
– Community of physicians
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iMobileWellness Mission
• Principle driven company• Dedicated to transforming healthcare and wellness
opportunities– physicians, healthcare staff, patients and
consumers• Leadership
– education, innovative solutions, entrepreneurship & philanthropy
“iMobileWellness is committed to bringing cutting-edge tools and technologies to
healthcare and wellness markets”
Value Proposition
Dedicated to transforming health and wellness by putting the power of information into the hands of consumers, healthcare professionals and patients.
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iMobileWellness Goals
• We want to completely revolutionize the way patients, physicians and device companies interact.
• Level the playing field
• Use new technologies and social media to transform the role of patient-centered care.
• Direct to consumer advertising
iMobileWellness Growth Opportunities
Paradigm Shift for Medicine
Closer Integration of patient data with outcomes
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No home health reading should go unmonitored
Paradigm Shift for Medicine
All healthcare monitoring equipment will be wirelessly integrated
Paradigm Shift for Medicine
Social Media and the iPhone will be the NEW face of business
Another Convergence…
Sales Rep Tool
Physician Community
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• Cardiac Surgeons• Cardiologists• General Practice• Internal medicine• Other specialties
Patient Community
• Post Procedural Patients• Patients Considering a
Procedure• Primary Caregivers of Patients
– Generational• Children and grand
children
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Key Strategies
• Empower patients to take charge of their own health.
• Use social media and revolutionary portable technologies to impact understanding of new technologies.
• Improve patient and physician satisfaction.
• Reach customers (physicians and patients) in new and unique ways. [Competitive advantage.]
• Provide improved information for company sales reps.
iMobileWellness Application Opportunities
Wellness apps
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• Sales from within app– Possible membership
sales within app– Possible related
services sales within app
– Huge growth opportunity
• Advertising opportunities within apps
New “Game Changing” Opportunities
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