PRSA 2014 BRONZE ANVIL ENTRY THE NEW MYEXTERRAN · © Exterran Holdings, Inc. All rights reserved....

© Exterran Holdings, Inc. All rights reserved. www.exterran.com© Exterran Holdings, Inc. All rights reserved. www.exterran.com

PRSA 2014

BRONZE ANVIL ENTRY

THE NEW MYEXTERRAN

© Exterran Holdings, Inc. All rights reserved. www.exterran.com

Approximately half of Exterran’s 10,000 global employees in 30 countries have computer access, with roughly 3,200 visiting the intranet regularly.

Exterran’s outdated, unattractive portal was ineffective in providing useful information and reflecting/shaping culture• Strategic alignment hampered by near complete absence of employee

communications on portal• Virtually all news was shared via “all employee” emails• Time wasted searching through outdated information on portal• Inappropriate and non-standard use of public portal pages for team-

specific/confidential content

The portal’s unreliable platform caused frequent system outages resulting in:• BT Application Administrator troubleshooting (1 administrator@

5 hours/week)• BT service desk and other BT resources troubleshooting (3 resources@

2 hours/week)• Employee/user downtime (10% of total users@ 5 hours/week)• Plus outside customer downtime, data unavailable for sales

opportunities

OUR INTRANET CHALLENGE

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Exterran’s BT team was charged with:

• Upgrading to SharePoint 2010 (from v2007)

• Increasing reliability by acquiring new hardware and modifying architecture to use capacity more efficiently

Exterran’s 2-person Corporate Communications team took advantage of the opportunity to:

• Improve design and usability of MyExterran’s home page intranet for employee communications

• Improve design and usability of MyExterran public and private team and project sites/sub sites

• Drive understanding and adoption of SharePoint

THE FIX: REDESIGN

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RESULT: THE NEW MYEXTERRAN IS ADDING VALUE

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April 2013 survey of 942 employees who were with Exterran prior to the upgrade


RESULT: MYEXTERRAN READERSHIP ON THE RISE

5

0

2000

4000

6000

8000

10000

120002012 & 2013: Page views of top 10 home page articles


The new MyExterran was honored by Ragan’s Employee Communications Awards in 2013 in the category of “Intranets – Best Value to Employees”

RAGAN EMPLOYEE COMMUNICATIONS AWARDS 2013

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THE NEW MYEXTERRAN: OUR #1 NEWS SOURCE

MyExterran has become the primary source for news, org announcements, videos and quick links to essential information across the company

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FEATURE STORIES: KEY STRATEGIC MESSAGES

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Our prime real estate, the Features area, rotates 3-4 feature articles and/or videos at a time, drawing attention to the most important news employees need to read.


VIDEOS: EMBEDDED FOR EASY VIEWING

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We embed videos directly into our article pages and stream them from Wistia, which allows us to track viewings and engagement.

(Our BT department does not allow video files to be uploaded to SharePoint.)


COMMENTS USED FOR KNOWLEDGE SHARING & KUDOS

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We launched the ability for readers to comment on articles and videos in 2013. Postings are live and un-moderated, but cannot be made anonymously.


CORPORATE NEWS: TEAM OR SITE NEWS

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Our Corporate News area provides coverage of site- or team-specific news.


AUDIENCE-TARGETED ADS LINK TO ADDITIONAL INFO

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We began running right-column ads/promotions in 2013 and were able to begin targeting the visibility of those ads to specific groups based on location.


EMPLOYEE CORNER: SELF SERVICE ORG ANNOUNCEMENTS

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The Employee Corner is some of our most popular content. Supervisors submit announcements whenever they make a new hire or promotion.


EXTERRAN STARS: SELF SERVICE INDIVIDUAL RECOGNITION

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All employees are invited to give recognition to their co-workers through a simple online form on “Exterran Stars.” Corp Comm edits, as needed, and publishes the info.


WEEKLY ANNIVERSARIES: VERY POPULAR

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Publishing service anniversaries serves two goals: employee recognition and a reminder of our global footprint.


FLYOVER MEGA MENUS: INFO AT A SINGLE CLICK

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Our flyover mega menus provide fast, one-click access to dozens of key internal resources and external sites.


CONSISTENT USER EXPERIENCE: SITE PAGE TEMPLATES

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Dept and team sites are built from page templates that provide a consistent user experience from site to site. The templates also feature the same mega menu as the home page for ease of navigation between sites.


DRIVING ADOPTION WITH MY SHAREPOINT CENTRAL

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MySharePointCentral features educational materials to help drive adoption and usage. The Exterran SharePoint User Group (E-SPUG) started up in 2013 and meets regularly to exchange ideas and help one another.


QUICK LINKS: SELECTED VIA USER RESEARCH

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Our quick links were developed based on a combination of the items most frequently accessed as well as user feedback in focus groups.


FOLLOW “VIEW ALLS” TO REACH ARCHIVES

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Readers may use search to look for past articles or review our archives for lists of articles in reverse chronological order.

PRSA 2014 BRONZE ANVIL ENTRY THE NEW MYEXTERRAN · © Exterran Holdings, Inc. All rights reserved....

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