Proxi yash mathur_skit_jaipur

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P R O X I YOUR NEW ADDRESS

Transcript of Proxi yash mathur_skit_jaipur

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P R O X IYOUR NEW ADDRESS

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EXECUTIVE SUMMARY

• EVERYONE USES THE SERVICES OF E-COMMERCE NOW A DAYS AND EVEN THOUGH THE WHOLE PROCESS OF TAKING THE ORDER TO PACKING AND SHIPPING IT TO THE DELIVERY CITY IS STREAMLINED, THE LAST MILE DELIVERY IS STILL DEPENDENT ON THE KNOWLEDGE OF THE AREA OF DELIVERY PERSONNEL.

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EXECUTIVE SUMMARY

• IN CASE, THE ADDRESS OF RECEIPENT IS COMPLEX, THE WHOLE PROCESS OF EXPLAINING THE ADDRESS TO COURIER DELIVERY PERSONNEL BECOMES PAINFUL AND RUINS THE WHOLE EXPERIENCE.

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EXECUTIVE SUMMARY• PROXI AIMS TO SOLVE THIS PROBLEM OF EXPLAINING

COMPLEX ADDRESSES BY ALLOWING THE CUSTOMERS TO CREATE AN ALPHA-NUMERIC CODE FOR THEIR ADDRESS AND USE THE CODE INSTEAD OF ORIGINAL ADDRESS.

• THE DELIVERY PERSONNEL CAN ENTER THE CODE IN PROXI APP AND CAN EASILY NAVIGATE TO THE ADDRESS.

• THIS PROCESS SAVES TIME, FUEL, MOBILE PHONE BILLS OF DELIVERY PERSONNEL.

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SITUATIONAL ANALYSISCOMPANY OVERVIEW

• PROXI WILL BE ISSUING SMART CODES TO ALL ITS USERS WHICH THEY CAN USE INSTEAD OF CONVENTIONAL ADDRESSES WHILE ORDERING ONLINE.

• PROXI WILL BE BASED ON GOOGLE MAPS AND WILL USE GOOGLE MAPS API.

• PROXI WILL ENABLE USERS TO CREATE SMART CODES AND NAVIGATE TO OTHER SMART CODES WITH JUST A FEW TAPS.

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SITUATIONAL ANALYSIS

MARKET OVERVIEW• THE MARKET PROXI IS GOING TO TARGET IS THAT OF

ONLINE SHOPPERS.

• POTENTIAL RIVALS ARE ZIPPR, WHICH IS A HYDERABAD BASED STARTUP THAT CREATES SMART CODES WHICH CAN BE USED INSTEAD OF CONVENTIONAL ADDRESSES.

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SITUATIONAL ANALYSISTARGET CUSTOMERS

• TARGET CUSTOMERS WILL BE PEOPLE IN THE AGE GROUP OF 18-40 WHO OWN A SMARTPHONE AND WORKING KNOWLEDGE OF ONLINE SHOPPING APPS, HAVE SOME DISPOSABLE INCOME AND SHOP FREQUENTLY.

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COMPANY GOAL• THE COMPANY’S GOAL IS TO SAVE ITS USERS FROM THE

PAINFUL PROCESS OF EXPLAINING COMPLEX ADDRESSES TO COURIER DELIVERY PERSONNEL.

• ALSO, TO SAVE COST AND TIME OF E-COMMERCE COMPANIES WHICH IS WASTED IN FINDING DELIVERY ADDRESSES.

• TO DO SO, PROXI WILL CREATE SMART CODES THAT CAN BE USED INSTEAD OF CONVENTIONAL ADDRESSES WHILE SHOPPING ONLINE.

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STRATEGYTARGET MARKET

• CUSTOMERS- PEOPLE LYING IN THE AGE GROUP OF 18-40 WHO OWN A SMARTPHONE AND WORKING KNOWLEDGE OF ONLINE SHOPPING APPS, HAVE SOME DISPOSABLE INCOME AND SHOP FREQUENTLY.

• COLLABORATORS- E-COMMERCE COMPANIES (FLIPKART/AMAZON/SNAPDEAL), THIRD PARTY COURIER COMPANIES, GOVERNMENT DEPARTMENTS (FIRE,POLICE,AMBULANCE)

• COMPETITORS- HYDERABAD BASED STARTUP ZIPPR.

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VALUE PROPOSITION• CUSTOMER VALUE- PROVIDING A RELIABLE AND EASY

ALTERNATIVE TO CONVENTIONAL ADDRESSES.

• COLLABORATOR VALUE- PROVIDING SIMPLE SERVICE TO NAVIGATE TO ADDRESSES AND MAKE DELIVERING PRODUCTS EASY.

• COMPANY VALUE- PROVIDING HIGH GROWTH OPPORTUNITIES TO THE EMPLOYEES AND A HIGHLY DEDICATED TEAM TO THE INVESTORS.

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TACTICS• PRODUCT- THE APP IS FREE FOR CUSTOMERS WHO MAKE

SMART CODES. FREE FEATURES INCLUCE FREE SMART CODE GENERATOR, NAVIGATION TO OTHER SMART CODES, BEST ROUTE GUIDE, ETC

• SERVICE- THE COMPANY WILL MAKE MONEY BY SELLING THE INFROMATION TO PARTNER COMPANIES.

• BRAND- THE NAME OF THE APP WILL BE “PROXI” AND THE TAGLINE WILL BE “YOUR NEW ADDRESS”

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TACTICS• INCENTIVES- THE APP WILL BE FREE FOR THE SMART CODE

CREATION AND NAVIGATION FOR A SELECTED NUMBER OF SMART CODES.

• COMMUNICATION AND DISTRIBUTION- SOCIAL MEDIA CAMPAIGNS, MEETINGS WITH THE PARTNER COMPANIES, FREE CAMPS FOR THE USERS.

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IMPLEMENTATION• INFRASTRUCTURE- THE COMPANY HQ WILL BE SET UP IN

MUMBAI OR BANGALORE AND DEDICATED STAFF WILL BE PRESENT TO TACKLE EACH STAKEHOLDER LIKE PARTNER REALATIONS, CUSTOMER RELATIONS, GOVERNMENT LIASONING, ETC.

• PROCESSES- CADIDATES WILL BE HIRED FROM TOP ENGINEERING AND B-SCHOOLS FOR IMPORTANT POSITIONS, EXPERIENCED PROFESSIONALS WILL BE HIRED FOR KEY STRATEGY ROLES, A TEAM OF ADVISORS WILL BE PRESENT.

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IMPLEMENTATION• SCHEDULE- CORE TEAM OF 8-10 PEOPLE WILL OVERSEE

EVERYTHING TILL THE COMPANY IS IN BOOTSTRAP PHASE. AFTER THAT, HIRING WILL BE DONE ACCORDINGLY TO THE ROUNDS OF FUNDING THE COMPANY RAISES.

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CONTROL• PERFORMANCE EVALUATION- EMPLOYEE PERFORMANCE

INDEX WILL BE SET UP IN ORDER TO TRACK THE PERFORMANCE OF EMPLOYEE AND A PERFORMANCE IMPROVEMENT PLAN WILL BE SET UP TO TRAIN LOW PERFORMING EMPLOYEES.

• ENVIRONMENTAL ANALYSIS- MARKET NEWS WILL BE KEPT AN EVE ON AND ADJUSTMENTS WILL BE MADE ACCORDINGLY.

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REFERENCES• Chernev, Alexander; Foreword by Philip Kotler, Strategic Marketing

Management, Seventh Edition• Chernev, Alexander (2011), The Marketing Plan Handbook (3rd ed).

Chicago, IL: Cerebellum Press Calkins, Timothy (2008), Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth, New York, NY: Palgrave Macmillan.

• Donald R. Lehman and Russells S. Winer (2007), Analysis for Marketing Planning (7th ed.). New York, NY; McGraw-Hill/Irwin.

• Kotler, Philip and Kevin Lane Keller (2011), Marketing Management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

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DISCLAIMERTHESE SLIDES WERE MADE BY YASH MATHUR OF SKIT, JAIPUR DURING A MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR IIM, LUCKNOW