ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion...

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ProWebinars Training Workshop Session #3 Promote: Prepare Your Pitch and Marketing Strategy

Transcript of ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion...

Page 1: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Session #3 Promote: Prepare Your Pitch and Marketing Strategy

Page 2: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

Welcome Back Ladies!

• My Goal is to Help You Become a Pro! • Learn to Create Professionals Webinars • See Progress with your web projects • Generate Paypal Profits

Page 3: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

Friendly Reminders:

• Check email: Schedule Your Clarity Sessions • Add Extra: callme.sistasense.com • Active Participation = Solid Webinar Prep • *6 or Hit Unmute to Ask Questions

Page 4: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

K.I.S.S. Method - Presentation Recap:

• Outline Your Presentation • List Extra Materials (optional) • Select Photo (s) • Presentation Tools to Use

Page 5: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

Start Here – Prepare Your Pitch + Promotion Plan Focus on Marketing Made Simple

• Pitch: Is What You Say • Promotion: Where you Say It

Page 6: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

1st Define Your Webinars Selling Points Create Synergy Between the Project Purpose & Your Pitch

• Breakthrough Focus: How to Mirror My Success

• System Focus: How to Follow My Unique Formula

• Question Focus: How to Get Your Specific Answers

Page 7: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

Define Your Webinars Selling Points Focus on what they REALLY want to know

• Purpose • Proof • Price • Package • Promise

Page 8: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Start With Your Hook

• K.I.S.S. Title Books.Buzz.Business Conference Write an eBook in 30 Days

• Wow Creative Clean, Eye-Catching, Branded, Relevant

Page 9: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Share With Your Circle

• Direct Email Campaign • New Event Blog Post • Audio Introduction • A/V Conversion

Combine Flyer + Intro in Movie Maker

Page 10: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Get Social Checklist

Tweets + FB Shares Event Page Setup + Invitations Countdown Reminders

Topics, Time, Speakers, Deadlines Automated HooteSuite Campaigns

Page 11: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Get Social Checklist

Picture Posts: Instagram, Twitpic, Pinterest

Audio - Video - Live Stream: Spreaker, Youtube ,Vine, Google Hangouts

Page 12: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Get Strategic Idea Checklist

Early Bird Special Discount Promotions Bring a Friend Offers Installment Plan Options Registration as a Bonus Add Bonus to Registration

Page 13: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Online Marketing Checklist

Custom Promotional Banners EventBrite Web Services Internal Cross Promotion External Advertising Campaigns

Niche Sites, Facebook, Adsense

Page 14: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Build A Team Checklist

Co-Host Event with Partners Share at Local Organizations or Events Create Affiliate Marketing Campaign

eJunkie Or EventBrite Connect with Media Journalists & Hosts

Page 15: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Get Your Ask in Gear - Speaker Support Checklist:

Ask for Social Shares Ask for eBlast Support Ask for Articles Ask for Promo Event(s) Participation Ask for Videos

Page 16: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Promo Pieces Checklist (articles, video, events, etc)

What’s Working Now What THEY should Know First What Issue REALLY Hurts Where are You now

Page 17: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Get Up Close and Personal – Schedule Live Promo Event(s)

Setup a Teleconference Call Host, Post Replay, Upload to Youtube

Set up a Pre-Webinar Session Host, Post Replay, Upload to Youtube

Page 18: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Prep for Promotion Promo Calls Marketing Checklist:

Be Transparent From the Beginning Tell Them Why you are Hosting the Call

Mention Webinar Offer at Set Intervals Tip about Tip Sharing:

Share Only the ‘What’ not the ‘How’ Require Email to Access Call In Info

Page 19: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Pitch + Promotion Recap:

• Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling Points • Note What Customers Want to Know • Plan Your Promotion:

Select marketing strategies that best fit your vision, timeframe, skillset, & budget

Page 20: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

ProWebinar Weekend Activity Webinar Prep, Presentation and Pitch

• Define Project Purpose • Outline Your Topics and Take Aways • Pick Your Package Price • Start Your Presentation • Plan Your Pitch • Outline Your Ideal Promotional Plan

Page 21: ProWebinars Training Workshop...Promote: Prepare Your Pitch & Marketing ProWebinar Pitch + Promotion Recap: • Create Synergy Between Pitch & Purpose • Outline Your Webinar Selling

ProWebinars Training Workshop Promote: Prepare Your Pitch & Marketing

Coming Up Next

• Step #4 Process: Webinar Hosting Tools, Tips, and Tricks • Jumpstart Your Business Call: Marketing During Women’s History Month join.sistasense.com | jybreplays.sistasense.com