Introduction to “Dallas”

NameTitleMicrosoft Corporation

Session Objectives

Understand what the Microsoft information service offering is.Understand the impact to data providers.Understand the impact to developers.

Microsoft Codename “Dallas”Information Service

Marketplace

Standardized APIs

Analytics and Reporting

All powered by the Windows Azure platform

DataWhat do you mean?

Authoritative data, weather, demographics, financial, images, community reviews…

Commercial & trusted public domain

Relational, blob, web services

Lap Around Dallas

demo

The Parts and Pieces

Provisioning, Reporting and Billing Engine

API’s

Dallas Connector

IW Integration

Public Marketplace

Data Hosted by Third Party

Data Hosted by

Data Provider

Data Hosted in

Azure

Developer Challenges

“Remove friction for building applications leveraging 3rd party data”

Data discoveryClean consistent APIsFlexible business model

Planning a Night OutScenario

Show timesPredicative parkingRestaurant reviewsReal-time weather…

Building Apps with Dallas

demo

DeveloperBenefits

One marketplace & billing relationship

Access to multi-million dollar datasets and web services

Use from anywhere .NET, PHP, Java, iPhone

Information Worker Challenges

“Help me use data in my workflow to better understand my business”

Data discovery and trustConsumption through OfficeOn-prem apps leveraging cloud scale

Analyzing Business Performance ScenarioMy data +

DemographicsBusiness analytics

New businessesWeatherUser generated content…

PowerPivot & Dallas

demo

Content Provider Opportunities

“Help me reach more customers”

Lower cost of sale to new audiencesIntegration in Microsoft’s Information Worker softwareEnabling Microsoft sales channels to sell partner’s data

Own Your Business

Content Partners Set API Parameters

Content Partners Set Pricing

Content Partners Control Content Use Rights

SearchableReturned

Dataset Fields

$ X

$ YY

Transaction Subscription

Call-to-Action

DevelopersRequest an invitation codehttp://www.microsoft.com/WindowsAzure/dallas/ NASA Pathfinder Innovation Challengehttp://mars.jpl.nasa.gov/beamartian/PIC/

Content ProvidersContact us! DallasBD@Microsoft.com

Additional Information

Website: www.microsoft.com/dallas/ CTP Marketplace: www.sqlazureservices.com Dallas Blog: http://blogs.msdn.com/dallas/ Dallas Overview: http://blogs.msdn.com/jimoneil/archive/2009/11/30/discovering-dallas.aspx PowerPivot Overview: http://business-intelligence.kdejonge.net/combine-data-from-the-cloud-with-local-data-using-powerpivot-and-dallas