Providing Personalized Mashups Within the Context of Existing Web Applications Oscar Díaz, Sandy...
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O. Díaz, S. Pérez & I. Paz 3 Personalization Personalization is the process of tailoring pages to individual users’ characteristics or preferences that will be meaningful to their goals. However, it is not always easy for the designer to foresee the distinct utilization contexts and goals from where the application is accessed.