TRIPLE CHALLENGE

UNEMPLOYMENT

POVERTYINEQUALITY

POLICY INTERVENTIONS

• NATIONAL DEVELOPMENT PLAN – VISION 2030

The NDP aims to eliminate poverty and reduceinequality by 2030.

The plan seeks to achieve the following:

• Grow the country’s GDP by 5 percent; and

• Create 11 million jobs by 2030

Nine Point Plan developed to accelerate theachievement of the NDP goals and this includes:

The work of Proudly SA is in support of:

“More effective implementation of a higher impactIndustrial Policy Action Plan (IPAP)”

INDUSTRIAL POLICY ACTION PLAN (in relation to Local Procurement):

• The dti has designated 21 sectors, subsectors and products for localprocurement. This year further designations for local procurement includetransformers, power-line hardware and structures, steel conveyance pipes,mining and construction vehicles and building and construction. In the 645infrastructure projects across the country valued at R3.6 trillion the state mustprocure these types of products from local manufacturers;

• Increase aggregate demand for locally manufactured products (and services)

TARGET MARKETS 2013 -2018 - THE LOCAL PROCUREMENT ACCORD

LOCAL PROCUREMENT ACCORD

Amendments on 8 June 2011 of the Preferential Procurement Policy Framework Act (Regulations)

Designation of Sectors (Section 9)

LPA signed on 31 October 201114 (Fourteen) Commitments

PROUDLY SOUTH AFRICAN MANDATE:

Nationwide Buy Local Activism Campaign and the benefits thereof

Educational Campaign on Labels of Origin

Co-operation with SARS, HAWKS, ITAC, SAPS, NPA and other Law Enforcement Agencies

Development of a Local Supplier Database for SA Products andServices

OBJECTIVE 1

Support creation of 5 Million Jobs by 2020 (Vison 2030)

LOCAL PROCUREMENT (75% LOCALISATION)

Goods & ServicesPublic and Private Sectors

Initial List included:• Power Pylons• Rolling Stocks• Buses• Canned Vegetables• Clothing• Textiles• Footwear• Leather Products• Set Top Boxes• Pharmaceuticals

100% Localisation• Stationery• Office Furniture• Promotional Items• Corporate Gifting

• National• Provincial• Metro’s• Municipalities• Public Entities listed in

Schedules 2, 3A, 3B, 3C and 3D to PFMA

OBJECTIVE 2

Support attainment of goals of the Industrial Policy Action Plan (IPAP)

INTERVENTION TO ACHIEVE HOW TARGETED GROUPS

TARGETED GROUPS ALSO INCLUDE NEDLAC CONSTITUENCIES AND GENERAL PUBLIC

Proudly South African, the country’s national

Buy Local campaign, seeks to strongly

influence procurement in public and private

sectors, to increase local production,

influence consumers to buy local and

stimulate job creation. This is in line with

government's plans to revive South Africa’s

economy so that millions of jobs can be

created and unemployment can be decreased

under the New Development Plan.

Proudly South African fits hand-in-glove with

the broader national developmental agenda

and the Local Procurement Accord signed in

October 2011.

PROUDLY SA MANDATE

7

46

39

14

1

Even if it costs more than others

Only if the price is the same as theother options

Only if the price is lower than the otheravailable options

You will never buy locally producedproducts

74

17

4

2

0

3

Will always support the South Africanteam no matter what

Will usually support the South Africanteam but might support other teams

in sports where South Africa…

Will always support your favouriteteam which may or may not be the

South African team

Hardly ever support the South Africanteam

Will never support the South Africanteam

Do not follow sports

BUYING LOCALLY PRODUCED GOODS SUPPORTING SA SPORT TEAMS

Base: All respondents; Unweighted n=1244; Weighted N=23 052 000 Q32. When considering buying locally South African produced products, which of the following statements best describe the action you will take? [SA] / Q33. When it comes to international sporting events, how likely are you to support The South African team? [SA]

RESEARCH

MONETARY ANALYSIS

RESOURCE ANALYSIS

ECONOMIC ANALYSIS

ECONOMIC IMPACT

KEY STRATEGIC OBJECTIVES

The following are the key strategic objectives of the campaign, ascontained in the (2017/18 to 2019/20) strategic plan (infomed bythe LPA):

• National consumer education campaign aimed at educatingconsumers about the economy wide benefits of Buying Local;

• To educate South Africans on the importance of "labels oforigin" in order to promote fair and legal trade with othercountries;

• To compile a national database of locally produced productsand services.

FOCUS AREAS:

Preferential

Procurement

Education:

Public Sector

Consumer

Education:

Private Sector

Consumer

Education:

General

Public

Database

of

Local

Products and

Services

DATABASE OF LOCAL PRODUCTS AND SERVICES:

• Local Procurement Accord deliverable – database of locally manufactured products andservices;

• Initial database – comprises of approx. 1 000 verified locally made products (andservices);

• A wide range of products (and services), across various sectors;

• Targeted at the primarily the private sector and general consumers (and to an extentthe public sector, link to CSD);

• Online search engine on the Proudly SA website homepage(s);

• Clear results with product details, provider name and contact details, incl. link to thesupplier’s website

• Search done per product and/or service

LANDING PAGE WITH THE SEARCH FACILITY

An example of the results of a search done on the Proudly SA website:

PUBLIC SECTOR PROCUREMENT DESIGNATIONS – TENDER MONITORING FUNCTION:

• A public sector tender monitoring tool (similar to SACTWU – clothing and textiles);

• To monitor tenders issued by all organs of the state and advertised on online websites;

• Continuously search for tenders issued for designated products (sectors) using keywords;

• Currently linked to a total of 314 websites (entity websites and NT mandatory onlineplatforms/sites);

• Assist all state organs with compliance to local content provisions of the PPPFA;

• Intervene when tender/RFP is issued (with the dti’s Industrial Procurement Unit) and notafter the tender is awarded or contracts are issued;

• Value-add for Proudly SA members as they will be notified of tenders related to theirofferings (and in their areas of operation – locality);

LOCAL

CONTENT

HIGH QUALITY

PRODUCTS / SERVICES

FAIR LABOUR

PRACTICE

ENVIRONMENTAL

STANDARDS

PROUDLY SA - 4 KEY CRITERIA

MEMBER COMPANIES

22

MEMBERSHIP FEE STRUCTURE – Revised, as of 1 April 2017

Membership Category Classification Payable fee

NGO’s/Startups/Crafters • Newly established enterprises or

enterprises which with turnover of less

than R5m.

• NGO’s

R500.00

SMMEs Enterprises with turnover between R5m and

R10m

R1 000.00

Silver Companies with a turnover between R10m

and R30m

R10 000.00

Gold Companies with a turnover between R30m

and R50m

R20 000.00

Platinum Companies with a turnover between R50m

and R100m

R50 000.00

Diamond Companies with a turnover of R100m and

above.

R100 000.00

MEMBERSHIP BENEFITS

Buy Local Summit and Expo

Database of local products

(and services)

- Search facility on website

PR and Marketing

Opportunities

Business Forums

And

Networking

opportunities

Exhibition

Space and

Joint promotions

at major Expos

Consumer

Engagement

opportunity

SA Premier

Business Awards

& uplifting

Women

entrepreneurs

Activation City

Use of

ProudlySA

Logo

Access to tenders for

designated products

Consumer

Recognition

and Access

Inter

Member Trade

BILLBOARDS

MALL ADVERTISING

PRINT ADVERTISING

TV ADVERTISING ONLINE ADVERTISING

Women in Business

Above the Line Advertising

campaigns

Proudly SA Week

Valentine’s ActivationBuy Local Summit

and Expo

National

Roadshows – Business

Forums

Provincial Public Sector

Procurement Forums incl. with

NT, SOEPF, SALGA,

CAMPAIGN EVENTS

Buy Local

Summit

Event in Numbers: 2017

Exhibitors : 138

Speakers : 38

Delegates : 766

Day visitors : 463

Event Days: 2

SMME Workshop: 637

Total Guests: 2 550

Buy Local Expo• Exhibitors

• Number of Exhibitors: 138

33

• Prizes & Q&A

• Dance off challenges

• Photo booth with

celebrities

• Mzansi Magic Trivia

• Favourite Show

• Acting out favourite

soapie

MALL ACTIVATIONS

EXHIBITIONS YOUTH EDUCATION CAMPAIGN

FACTORY VISITS

FACEBOOK

TWITTER

INSTAGRAM

SOCIAL MEDIA

THANK YOU!

BE PROUDLY SOUTH AFRICAN, BUY LOCAL TO CREATE JOBS!!