Prototyping & Testing
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Transcript of Prototyping & Testing
Kyued Up
Prototype + Test3.15.14
E D I P T
Empathize Define Ideate Prototype Test
1 minute
Describe your solution and how it solves the problem.
What does (their) product do?
How does (their) product work?
What does it feel like to use (their) product?
1 minute
What does (their) product do?
How does (their) product work?
What does it feel like to use (their) product?
Value Proposition
BENEFITS
FEATURES
EXPERIENCE
Value Proposition Canvas
Benefits
Features
Experience
Wants
Needs
Fears
Substitutes
CustomerProduct
Determine the key points to
communicate
Remove everything non-essential
Make the key point STAND OUT
Guest Speaker Tom Bishop
Value Proposition
Clear, compelling statement about why you are different
and worth buying
– Steve Blank
Why: To evolve the idea
P Prototype
The value of an idea is zero
unless it can be communicated
Why: To evolve the idea
How: Creating things that will be modified, refined and/or thrown away
P Prototype
Simple does not mean unsophisticated.
http://idintern.wordpress.com/2011/02/03/business-realities/
http://www.youtube.com/watch?v=lnKZw6BI9jo
“Magic Pocket”
Techniques
SketchingStoryboardModelRole-play Videography
Why: To find out current user experiences, needs, motivations, emotions and values
T Test
Testing Guidelines
Plan
Define feedback desired
Stay neutral
Encourage interaction and changes
Take notes
Create an Experience Map
5 minutes
Write the questions you want to answer for each
“moment”
5 minutes
What kinds of prototypes will help you to answer
each question?
5 minutes
3 minutes
Which question needs to be answered first?
Begin Testing prototype
Keep iterating.
1. Create a brief video to explain the Value Proposition • How does this solution uniquely address/solve the problem?• What are the key aspects of the solution?• How do you know that those qualities are important to the user?
(convenience, price, accessibility, etc.)
2. Create a prototype that shows how your solution works• Storyboard, video, drawings, etc. • When and how would they use it? (See Dropbox video)
3. Test prototype with users to get feedback• Take notes