Prototyping Lean -
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Transcript of Prototyping Lean -
Catriona StephensonPidoco GmbH 02.11.2012
@pidoco
www.pidoco.com
Prototyping Lean
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• What is prototyping?• How is it useful?• How does it fit into the lean startup
principles?
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What is a prototype?
• An incomplete version of your product• Often cheap and quick to make• Built to test several key features
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Channel R at en.wikipedia [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0) oder GFDL (http://www.gnu.org/copyleft/fdl.html)], vom Wikimedia Commons
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“Lean thinking defines value as providing benefit to the customer, anything else is waste.”(Eric Ries The Lean Startup, p.48)
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Prototype Subway Seats in Berlin
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How does this fit into being lean?
“We need to focus our energies on minimizing the total time through this feedback loop” (Eric Ries, p. 76)
Build
MeasureLearn
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Pidoco Wireframe
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In Web Design
Lean UX Model to for multiple iterations
(wireframes – prototypes – coded website)
Alternate: Waterfall Method
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“Success is not delivering a feature; success is learning how to solve the customer's problem.”(Mark Cook – Kodak Gallery – see Eric Ries, p. 76)
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Conclusion
• Be agile• Focus on your users• Test your hypothesis• Measure and learn
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“The products a startup builds are really experiments; the learning about how to build a sustainable business is the outcome of those experiments.”(Eric Ries, The Lean Startup, p.73)
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Further Reading
Lean UXhttp://www.jeffgothelf.com – Blog on Lean UX – Book release 2013Lean UX: Getting Out Of The Deliverables Business by Jeff Gothelfhttp://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/Cennydd Bowles and James Box Undercover User Experience Design (Voices that Matter)
GeneralSteve Krug Don't Make Me Think: A Common Sense Approach to Web UsabilityChip Heath and Dan Heath Made to Stick