P ROTOT Y P I N G I AWorld IA Day, Feb 2013

Leisa Reichelt @leisa

In the olden days...

ABSTRACTION (I)hurts people’s brains

ABSTRACTION (II)is hard to care about

ABSTRACTION (III)requires your best ideas when you know the least

problem solving is squiggly

HOW I WORK NOW

- sketch to HTML, stay out of photoshop

- multiple prototypes (test lots of ideas, don’t commit)- quickly test both qualitative and ‘active’ use

- let stakeholders ‘touch’ your ideas

- get a multidisciplinary team quickly, let them contribute.

- real content, prototype/testing content

- iterate, the more quickly to learn more.- only document what you really need to.

WHO I DO THIS WITH:

- large, tech conservative organisations

(so, basically, anyone)

- start ups

- large, security conservative governments

HOW I GET TO DO THIS?just ask.

‘this is the way I like to work. it works well. can we try it?’

PROTOTYPING BEATS ABSTRACTION

BE MAKING NOT DOCUMENTING

what does it feel like?

a small team is best

DON’T WORK ALONE

-you (UX/IA)- 1 or 2 FE Developers (UX Developers?)

- Content Prototyper- BA / Project Mgr

- Visual/Graphic Designer- 1 or two Back End Dev

PROTOTYPING CHANGEmaking it new things less scary

SHOW DON’T TELLa design principle AND a way of working

EXPERIMENT IMMEDIATELY

embrace experimentationdesign with data

HTMLPROTOTYPING

say no to Axure.

CONTENTPROTOTYPING

content is crucial.experiment with content

winning with a CMSSTRUCTURING CONTENT

how to document a prototypeWHAT’S MY DELIVERABLE?

CONCEPTUAL MODELS

a little bit of abstraction is sexy

PROTOTYPESPERSUASIVEare

excite your stakeholders

MOMENTUMcreate the impression of progress

STRATEGY LIVES IN DELIVERYnot in meetings

find a way to be squiggly.

THIS MEANS YOU.

warning: prototyping may be addictive

HAVE FUN :)

@leisa

THANK YOU.

IMAGE CREDITShttp://www.etsy.com/listing/7961139/rock-paper-scissors-note-cards

http://www.brianvellmure.com/2012/07/18/leveraging-social-business-gamification-for-organizational-/flow/#.URVQZ6X5OkI

http://royalcss.com/sitemap-generatorhttp://amolife.com/image/images/stories/Animals/cute_funny_animals_50.jpg

otherwise, images are my own.