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Transcript of Prototype
Development ApproachesPrototyping
Allan C. Tan, PMP, SCEA
About Me
Lean Startup
Lean Startup
• Eliminate Uncertainty• Work Smarter, Not Harder• Develop an MVP• Validated Learning
Prototyping
• Early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.
Goals of Prototyping
• Idea Validation• Design Validated• User Experience Improvements
Lo Fidelity Prototype
• Used for Validation• Fast and Easy• Idea / Design Validation• Paper Prototype• Powerpoint• Balsamiq Mockups
Hi Fidelity Prototype
• Near production quality• Design and UX Validation• HTML• InVision• JustInMind
User Persona
• Create a reliable representations of your key audience segments for reference.
• Help to focus decisions on the application based on real world consideration
• Personas– Demographics– Technical Ability– Motivation
Questions
Source: usability.gov
Questions
Source: usability.gov
Questions
Source: usability.gov
Sample Persona
Minimum Viable Product
Minimum Viable Product• Features to see if something will work.• Building a product that people will use and
pay for.• Not to see if the product can be built in terms
of technical feasibility. • Days worth of work, not weeks or months.
Traction• A measurable set of customers or users that
serves to prove that your startup is "going places."
Formula
50% Product + 50% Traction = Growth
0% Product + 100% Traction = Superficial
100% Product + 0% Traction = Expensive
Landing Page
Concierge MVP
Generate Interest
Order Page
Manual Fulfillment
Collect Payment Automate
Traction Development
Optimize MVP
Build Landing Pages
Ad Campaigns
Registration /
Pre-orderA/B Tests Build Feature
MVP
Traction Development
Prototype MVP
Look for Advocates
Build Prototype (Paper / Digital)
Pre-sell / Fundraising Build MVP
Traction Development
Reuse MVP
Generate Interest
Build from clone /
whitelabelSell Analyze
/Customize
Traction Development
Approach by Market Type
• Existing Market• New Market• Cloned Market• Niche Market
Existing Market• Tested Idea• Existing Market• High Risk• Tough CompetitionExamples:– POS, Inventory– CRM, ERP– Social Networking– Notetaking
Existing Market
Goal: Displace the #1 or disrupt the marketSteps:1. Identify Unfair Advantage2. Look for advocates / partners3. Create Prototype4. Presell the solution, test the market5. Build the dream team or outsource partner6. Sell the solution
New Market
• Untested Idea• New Market• No/Low Competition• High RiskExamples:• Not possible by definition
New Market
Goal: Develop the new marketSteps:1. Build landing page, vids, ads, etc.2. Talk to domain experts3. Test the market4. Build the dream team or technical partner5. Develop the MVP6. Teach the market and gain traction7. Maintain your leadership
Clone Market• Tested Idea• Localized Market• Low Competition• High RiskExamples:– eCommerce, Buy and Sell– Crowdsourcing, Microtasking
Clone Market
Goal: Dominate the Local MarketStep:1. Validate the local market2. Check competition3. Look for existing solution– Clone scripts– Commercial software– Whitelabels
4. Customize5. Sell
Niche Market• Tested or Untested Idea• Domain Expertise• Low Risk• Low CompetitionExamples:– Relocation Software– Sports Betting– Insurance Software– Legal Research
Niche Market
Goal: Dominate the marketStep:1. Leverage network and expertise2. Build prototype3. Presell4. Build5. Sell
SummaryRisk Compe-
titionConcierge
MVPOptimize
MVPPrototype
MVPReuse MVP
Existing Market Hi Hi ★ ★ ★★★★★ ★
New Market Hi Lo ★★ ★★★★★
★★
Clone Market Med Lo ★★ ★ ★★★ ★★★★★
Niche Market Lo Lo ★★★ ★★★★ ★★★★★ ★★
MVP Tools
Resources
• http://media.balsamiq.com/ebooks/Balsamiq-Interviews.pdf
• http://www.usefulusability.com/24-usability-testing-tools/
Thank You
Allan C. Tan, SCEA, PMPCEO/President
Email: [email protected]://www.ideyatech.com/
allanctan
@allanctan ph.linkedin.com/in/allanctan/