ProtoTest: Mobile User Happiness

UnderstandingMobile User Happiness

#DENStartupWeek @prototest

Pete Kinser Brian Kitchener

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In the next hour

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Why Mobile Matters

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Obligatory mobile stats slide

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Happiness

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AmygdalaUnhappyHappy

Nucleus Accumbens

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Happiness is based on experience

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usable

useful

desirable

– +

Happiness is fleeting

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#FWPHappiness is based on experience

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Meh.#FWPHappiness is fleeting

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USABILITY

PERFORMANCE

SECURITY

FUNCTIONAL

It makes sense PC Load Letter?

UnhappyHappy

The app is fast Guy in front of you on I-25

My data is secure Snowden’s got my data

Google Maps Apple Maps

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USABILITY

PERFORMANCE

SECURITY

FUNCTIONAL

Quality+=

4 Aspects of Mobile Happiness

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Quality

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Quality is the degree to whicha product meets a user’s expectations.

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Quality is about expectations

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Quality is relative

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Mobile amplifies everything

• Expectations are the same• Impact of poor quality is greater• Standards are still being created

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We have seen 11,868 distinct devices download our app in the past few months.

In our report last year we saw 3,997.

– OpenSource.com

Mobile is fragmenting

“”

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“App constantly crashes ...” “The app is slow ...”

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Tools forHappiness

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• Ensure functionality is correct• Verify app works on a large number of devices• Test in real world scenarios

FUNCTIONAL


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• Verify server can handle the load• Test and retest bandwidth conditions• Ensure client does not negatively impact performance

PERFORMANCE2

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• Test security of the UI• Test security of the API• Test security of the installed app

SECURITY3

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• Learn from users• Share what you learn. Build Empathy.• Implement a user-centered design process

USABILITY4

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Build Empathy

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User Design

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User-Centered Design

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HappinessMobile User

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ProtoTest: Mobile User Happiness

Technology

Transcript of ProtoTest: Mobile User Happiness