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Protect Your Brand from

WTF and OMG with ORM

Brand manager must not focus their marketplace

assessment solely on today’s market shifting habits. Today, people are more active online

than in the past. A single mistake committed by brands can spread like wildfire online.

Good thing online reputation management in the Philippines (ORM) can be done as a positive, proactive strategy to maintain a favorable status on the internet.

Your online reputation will directly affect your chances of survival in

the industry. Why ORM? Go through the following and see for

yourself.

Marketcalls for transparency

As brands establishing their online presence through the

social media platforms upsurges, they are being

exposed to the public’s naked eyes. Transparency has

significantly changed the old rules of branding today.

The norms for all business entities have been altered to cater the market’s call for transparency

especially in the internet.

People are talking about you

Do not be naive and pretend that people are not talking about your brand. May it be in a positive or in a negative manner, all you can do is to

react the right way the soonest possible. Failure to do so might lead to formation of

communities online.

These online communities areeasily formed with the united

love (or hate!) for a specific brand. Let your goal not only be having them talking about

you, but them talking with you.

Leads are actively searching online

Customers, recruits, and investors, are all part of your

brand’s leads. Once you contact them or before they contact you, remember that

both of you are doing an online search.

You want to know the nitty-gritty about them and of

course, they want the same. A quick browse on your social media accounts,

YouTube page, blog sites, and online review sites and

they’ll have a picture of what your company is.

People – Business relationship today leans to online. The messages sent through this channel is more prompt and spontaneous.

ORM is not a simple buzz. It will assure you

that your unwanted WTF and OMG will be

covered up.