PROTEC YUTIENY VTSEMES.ATLNWST O C Q.IT :FBE EEI FB · [home furnishings research] Home Buyers are...

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PORTRAIT™ Magazine l PO Box 9097 l Portland Oregon 97207-9097 l Ph 503.203.1373 Fax 503.241.0383 l www.PortraitMagazine.com

Deliver your message to readers with a passion for fine living.Portrait Magazine is a glossy full-color publication thatengages and informs with sophisticated design and content.

Authoritative Content+ Vibrant Design

OUR DEPARTMENTS

DESIGN DOSSIER Spotlight on interior design projects.

EYE ON DESIGN The latest and notable design picks.

FOOD + WINE Leading culinary and winemaker allstars.

TRAVEL Regional luxury travel destinations.

COLOR Stories, products and inspiring ideas.

KITCHEN + BATH Design stories and product features.

ENTERTAINING IDEAS Stylish ideas for entertaining,floral design and tabletop.

STYLE BEAT Products, retail shops and local trends.

ON THE WALL Highlighting notable artists and galleries.

ARCHITECTURE Spotlight on iconic architectural projects.

FRESH Garden features and profiles of landscapedesigners and architects.

MADE Nationally recognized product design.

SHOPTALK Q&As with talented professionals, who’s newin town and who’s making news.

BOOKSHELF New coffee table tomes and excerpts.

RESOURCES Design resources are extensively sourced inthe article and captions of each feature story, making it easyfor readers to locate your product.

Editorial content subject to change at editor’s discretion.

[in every issue]

THERE IS AN UNDENIABLE ALLURE TO WATER AVENUE, A STRETCH OF SLEEPY WAREHOUSES ALONG THE

WILLAMETTE RIVER. IT SITS SUB-ROSA ON A CORNER, HIP, HOT AND JUST EAST OF THE RIVER. CANDLELIT

WINDOWS GLIMMER AND A WOOD-FIRED HEARTH GLOWS. WHEN THE CLOCK STRIKES FIVE OUT-OF-TOWNERS

SHOOT ACROSS THE BRIDGE, LOCALS PEDAL ON TWO WHEELS AND FOODIES DESCEND FROM ALL CITY CORNERS

TO CLARKLEWIS RESTAURANT. WELCOME TO THE INDUSTRIAL EASTSIDE, AN EVOCATIVE EPICUREAN DELIGHT.

AALLLL FFIIRREEDD UUPPWRITTEN BY KERRY NEWBERRY PHOTOGRAPHY BY JOHN VALLS

TTUURRNNIINNGG UPTHEHHEEAATT

Will Goodman (L) and Michael Schultzdream big when it comes to theirgardens – and they have the skills andknow-how to make it happen. Everydetail, from the light green hydrangeasto the striped walkway are planned andexecuted in detail. OPPOSITE The koipond goes upscale with this stylized andcontemporary version made of castconcrete and Montana moss stone. Theconcrete floats, supported beneath bycolumns, give the big orange and whitefish a place to hide.

WRITTEN BY SHANNA GERMAIN

PHOTOGRAPHY BY MICHIKO KURISU

WRITTEN BY DONNA PIZZI PHOTOGRAPHY BY GREG KOZOWA

FATE AND A PASSION FOR ART AND ARCHITECTURE SENT KAROL NIEMI AND DENNIS BATKE – PORTLAND’S ÜBER DESIGN COUPLE – ABROAD

IN THE MID-70S, TO WHENCE THEY RETURN TIME AND TIME AGAIN FOR INSPIRATION THAT IMBUES THEIR LIVES, WORK AND HOME

KK II SS MM EE TT

PortraitMagazine.com 59

Upholstered in John HuttonTextiles Paparazzi/Platinum

JHT08-15, a walnut stainfinish and french natural nailhead add to the refinement ofthe Margot sofa. Available at

www.reaganhayes.com

1) Hand-dragging and metallic pigmentsgive this wallcovering the shimmering lookof a hand woven silk fabric. Brushed Plaidin gilded teal from www.fschumacher.com2) Cast and sculpted in resin, the Ava giantclamshell mirror is a dramatic show stop-per. Available at www.madegoods.com3) Adding Renaissance-inspired motifs, theendearingly carved Stag Leg Accent Tablefeatures cloven-hoofed feet on realisticallyrendered deer legs. At www.blisstudio.com4+5) Tufenkian’s Asian influenced anddream-like, ‘Cloud Nine’ in deep tones ofCherry Bark + The ‘Brocade’ carpet inVersailles creates a regal statement withan unexpected asymmetrical design.Hand-knotted in wool and bamboo silk.Available at www.tufenkiancarpets.com

2

1

3

4 5

Eye on Design | High Notes

WRITTEN BY DONNA PIZZI PHOTOGRAPHY BY GREG KOZOWA

UURRBBAANNCCAALLLLIINNGG

Inspired by a frame auctioned by Sotheby's, these Regency-styled chairs have a natural

caned seat and back with a removable buttoned pad with cord ties and tassels. Paired

here with the equally refined the Boden Round Extension Dining Table crafted in fine

mahogany solids and veneers, shown in optional dark walnut finish with antique rub and

light gold hand striping. Reminiscent of the 1930s and 1940s French Modern period,

the doors of the Blackland Cabinet are characterized by a bold geometric raised mul-

lion pattern revealing the anegre veneers behind. All from Hickory Chair, available

through Parker Furniture www.parker-furniture.com

[high notes]


Home Buyer Survey

Will you be changing any of the following?

Bank 33%Dentist 29%Physician 25%Insurance Agent 18%Tax Professional 18%Attorney 7%

Do you plan on traveling this year? Yes 68%

Do you plan on purchasing a car in the next 6 months? Yes 29%

Do you plan on joining any of the following?Health Club 28%Golf Club 7%Country Club 5%

Intelligent, Affluent + Actively Spending

[reader profile]

Portrait™ Magazine l PO Box 9097 l Portland Oregon 97207-9097 l Ph 503.203.1373 Fax 503.241.0383 l www.PortraitMagazine.com

Source: Homeowners Marketing Services, Inc. All rights reserved.

Age25-54 81%Median Age 48

Interest in Home Décor 85%

Household Income $100,000+ 98%$150,000+ 81%$250,000+ 51%Median HHI $213,237

Net Worth$1 million + 92%$2 million + 49%$5 million + 26%

Home Value$700,000 - 25 million 85%

Home OwnershipOwn Home 98%Own 2+ Homes 25%

Affluent Homeowner Demographics

Home Buyers are Big SpendersHome Buyers are up to 11 times more likely to purchase major homerelated products and services during the first 12 months in their home.

Portrait Magazine quickly reaches the Design Trade and Home Buyers. We

track weekly home closings, delivering Portrait Magazine precisely when

they are most likely to spend.

40%of Home Buyerswill remodel in the next 12 months

PURCHASED IN THE HOME BUYER NON-MOVERPAST 12 MONTHS INDEX INDEX

Kitchen and Bath

Convection Oven 1,118 96

Self-Cleaning Oven 954 84

Garbage Disposal 854 89

Kitchen Sinks 842 101

Stove or Range (Electric) 739 87

Kitchen Counter Tops 686 109

Indoor Light Fixtures 667 102

Kitchen Cabinets 611 103

Wood Flooring 609 106

Bathroom Sink/Vanity 527 107

Kitchen Faucets 512 101

Stove or Range (Gas) 508 85

Ceramic Tiles 485 115

Bathroom Faucets 430 115

Refrigerator 464 84

Painting (Interior) 360 103

Source: Simmons Market Research Bureau

[kitchen + bath research]

Kitchen Remodel Timing

Years of Home Ownership

© Portrait Magazine 2012 Analysis of Residential Remodeling Permits versus Years of Home Ownership

Homes

Remod

eled

%

%

%

%

%

Bath Remodel Timing



Homes

Remod

eled


30%

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15%

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5%

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1 2 3 4 5 6 7 8 9 10 11 12 13 14

1 2 3 4 5 6 7 8 9 10 11 12 13 14

1 2 3 4 5 6 7 8 9 10 11 12 13 14

PPUURRCCHHAASSEEDD IINN TTHHEE HHOOMMEE BBUUYYEERR NNOONN--MMOOVVEERRPPAASSTT 1122 MMOONNTTHHSS IINNDDEEXX IINNDDEEXX

Home Furnishings

Light Fixtures, Indoor 667 102Wall Paper/Wall Coverings 502 107Carpet, Stain-Resistant 485 107Rugs, Room Sized or Area 483 96Window Shades/Blinds (Custom) 472 92Dining Room Furniture 459 81Carpet, Wall to Wall 387 112Painting, Interior 360 103Living Room Furniture 388 86Draperies/Curtains (Custom) 363 97Bed Frame and Headboard 306 90Bedroom Furniture 306 82

Fireplace Insert 1,184 92Skylights 922 100Windows, Wood-Framed 783 113Wood Flooring 609 106Central Heating System 559 107Central Air Conditioning 437 113Doors 432 112Door Knobs/Locks 405 102


[home furnishings research]

Home Buyers are Big Spenders Home Buyers are up to 11 times more likely to purchase major homerelated products and services during the first 12 months in their home.





20%

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5%

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Bedroom Suite Remodel Timing



Hom

es R

emod

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Living/Family/Media Remodel Timing



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Home Office Remodel Timing



Hom

es R

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40%of Home Buyers will remodel in the next 12 months

15%

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5%

20%

15%

10%

5%

20%

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1 2 3 4 5 6 7 8 9 10 11 12 13 14

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Deck and Patio Timing

Spa and Pool Timing

1 2 3 4 5 6 7 8 9 10 11 12 13 14

PPUURRCCHHAASSEEDD IINN TTHHEE HHOOMMEE BBUUYYEERR NNOONN--MMOOVVEERRPPAASSTT 1122 MMOONNTTHHSS IINNDDEEXX IINNDDEEXX

Outdoor

Wood-Framed Windows 783 113Skylights 922 100Garage Door Opener (Auto) 675 103Exterior Siding (Outdoor) 646 103Vinyl Window 546 116Thermal Windows 483 113Outdoor Light Fixtures 348 111Doors 432 112Weatherstripping 241 98


[outdoor research]

separation between the two parallel paths to give each character, yet imparting a touch of mystery to the vine-clad arbor

glimpsed just around the corner from the front porch, where the paths meet. Such techniques as this, using diaphanous

textures to obscure a sight line and create intrigue are hallmarks of inventive garden-making.

Friendly garden fragrances add to a welcoming atmosphere. The expanded garden design was completed in 2003, and

planting began that year. Now the shrubs and trees, like stately Magnolia denudata, are starting to achieve real presence in

the garden, and fulfill their role of providing fragrance that adds to the general conviviality. Nothing soothes the spirit like

spending a summer evening with friends in a perfumed garden. This magnolia starts the seasonal aroma parade with creamy

blossoms resembling gardenias. Later comes the scent of the climbing rose ‘Compassion’, used on the front porch to greet

guests all summer. Finally the Sweet Autumn Clematis (Clematis terniflora) contributes its frothy flowers in late September/

October, like a whipping cream roof on top of a simple metal arbor large enough to serve as an outdoor dining room.

Another grass, Calamagrostis ‘Karl Foerster’– fronted by the fountain grass Pennisetum ‘Hameln’ – provides another

boundary along the length of the lawn, an ideal way to focus the eye inward on the progress of a croquet match without

blocking the river view for spectators on the patios. The lawn ends at the heated swimming pool, a simple rectangle of light

blue water broken only by the soft splash of three water spouts. The gray stone and cement pool surround are understated,

Craig Hartzman, daughter Emmarose, and Golden-doodle Samson on their sunny front porch. + At the end of the croquet lawn (which doubles asrunway into the pool) is a flame-cut steel sculpture by Jim Martini. It is backed by yellow-leafed Smokebush, Cotinus ‘Golden’. + The garden is unifiedby the repetition of dark rust-brown pots featuring the New Zealand flax ‘Platt’s Black’. These are enhanced by the seasonal addition of complementaryannuals. The pots help direct traffic in the garden by marking changes in direction, corners and edges of patios, and changes in elevation. + Discreetcanvas drapes are drawn to protect the interior from the worst wind and rain. This party porch is meant to be used nine months of the year, with thefireplace serving to lengthen the seasons. + The pool was built by Cascade Pools and Spas.

Home Buyers are Big Spenders Home Buyers are up to 11 times more likely to purchase major homerelated products and services during the first 12 months in their home.





30%

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1 2 3 4 5 6 7 8 9 10 11 12 13 14



Hom

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1 2 3 4 5 6 7 8 9 10 11 12 13 14



Hom

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Garage Remodel Timing



Hom

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40%of Home Buyers will remodel in the next 12 months

15%

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1 2 3 4 5 6 7 8 9 10 11 12 13 14

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COLOR PROOFS

SWOP certified color proof with color bars are re-quired for all color ads (preferred proofs are KodakApproval, Epson, Polaroid or Fuji) If no color proofcan be provided, please send a black-and-whiteprint to verify type. (Note: If an accurate color proofis not provided, Portrait™ Publications can’t be re-sponsible for color reproduction).

MEDIA

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