Prospectus - Durban Business...

22
Address: 1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Road, Overport, Durban, South Africa Tel: 031 208 4066 | Tel: 031 2086189 Email: [email protected] Website: www.durbanbusinesscollege.co.za “If you can imagine it, you can achieve it, if you can dream it, you can become it.By William Arthur Ward OFFERING OVER 100 YEARS OF TRAINING AND DEVELOPMENT Prospectus

Transcript of Prospectus - Durban Business...

Page 1: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 2086189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

“If you can imagine it,

you can achieve it, if you can dream it,

you can become it.”

By William Arthur Ward

OFFERING OVER 100 YEARS OF TRAINING AND DEVELOPMENT

Prospectus

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Prospectus 2017 Page 2

PRINCIPAL’S MESSAGE There is no greater calling than to teach young people. To me, teaching is sharing experiences

and helping others to advance their knowledge in their chosen careers .... and I enjoy every

moment of it. I believe the lecturers at our college hold the same vision and that is why

college life at Durban Business College is enjoyable, interactive and meaningful.

As you begin your journey with Durban Business College, learners are expected to put

learning as their top priority. Learning is an on-going process and there is no end to it. Of

course, there will be time to have some fun too!

Durban Business College will strive to provide high-quality education and training to help

our learners equip themselves with the qualifications and skills they need to start out on a

chosen career path. You will gain invaluable life skills to meet the many challenges of the

working world with more than just a qualification on paper.

Durban Business College staff is qualified and experienced lecturers. Their primary focus is

their dedication and commitment to their learners and to create a simulated workplace

environment of interaction. This will provide learners with the opportunity to experience

practical work experience during their period of study.

Join the Durban Business College to experience best quality training where learning is

personalised, fun and competitive.

Remember our college motto: “If you can imagine it, you can achieve it, if you can dream it,

you can become it.” By William Arthur Ward

We wish you the best in your studies.

Kind regards

……………………………….

Soraya Dawood

PRINCIPAL

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Prospectus 2017 Page 3

WHO ARE WE?

DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private tertiary institution dedicated

to provide personalised tuition, accredited learning programmes, high quality education and

training in a safe and secured environment. . It is a place to which learners are eager to come

to learn and share ideas – a place of which we can feel proud. DBC offers various

programmes to people who are in need of Education, Training and Skills development.

Durban Business College has over a hundred years’ experience and is well known for its

excellence in training and development. Our focus is to offer personalised and interactive

qualifications where the development of the learner is integrated by practical, cultural and

social aspects of a global diversity. Therefore, small personalised classes ensure that learning

is simulated to meet the challenges of the working world.

DBC PHILOSOPHY

To strive for “Quality and not quantity,” by being committed to quality education, and to

continue to being a leader in its field.

DBC MISSION STATEMENT

To create a personalised, supportive, enjoyable and challenging learning environment in

which our learners can:

Be creative and innovative

Achieve personal excellence

Participate in decisions that affect their careers and lives

Accept personal and social responsibility for their decisions and actions

Learn in a safe and secured environment

WHY CHOOSE DBC?

Our small classes guarantee that you will benefit from individual attention, where our focus is

to encourage the development of personalised relationships between you, lecturers and staff.

In addition the following benefits are offered:

High-quality education

Dedicated and committed lecturers

Affordable fees

Career orientated skills and development

National and International qualifications

Programmes that are tailor-made to suit your personal needs

A vibrant social and campus life with library facilities

Work experience for one-year programmes

Registration is open throughout the year

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Prospectus 2017 Page 4

REGISTRATION AND ACCREDITION:

Durban Business College is registered with the Department of Higher Education and

Training (DHET) 2010/FE07/020 (Certificate No. 076-P).

Durban Business College programmes are registered on the National Qualifications

Framework (NQF) by the South African Qualifications Authority (SAQA).

Durban Business College programmes are accredited by Services Seta in South Africa

(No. 2374).

Durban Business College is registered and is an examination centre for LCCI (EDI)

Pearson, UK.

Durban Business College is registered with the Department of Labour

(NSF Provider 1413)

Durban Business College is acknowledged as a training provider by ETDP Seta in

South Africa.

Durban Business College is 100% black owned (BEE Level 3).

Durban Business College (Pty) Ltd Registration No: 2006/007085/07

WORK EXPERIENCE

Work experience offers you the opportunity to get a head start in your chosen career. You

will get an insight by observing people at work while you put into practice what you have

learnt at DBC. This is also a great time for you to network and make contacts among working

personnel for future employment opportunities. You are required to complete a month’s work

experience at an organisation of your choice. DBC will guide and support you.

GRADUATION

A Graduation ceremony is held annually.

ADMISSION TO THE COLLEGE

Minimum requirements:

Grade 12, 11 or 10

A Recognition of Prior Learning Assessment (RPL) to meet basic requirements or

Work experience

Entrance requirements:

Enrolment form signed by learner and legal guardian with contact numbers

Copy of ID (learner and legal guardian)

Copy of last school report

2 x ID photos for student card

Registration Fee: as per pricelist

Proof of residence (Utility Bill)

College hours:

08h30 – 14h00 (Monday – Friday) depending on programme timetable

08h00 – 12h00 (Saturday)

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Prospectus 2017 Page 5

SUPPORT SYSTEM

Academic Support Students receive ongoing support and

guidance to encourage growth and

development in their chosen careers.

Student Support Students have ongoing access to lecturers and

staff through personal contact and phone

contact.

A small library is also available to students.

Student Induction For smooth access. Students are introduced

to the college’s facilities, assessments, and

the overall aspects of expected goals and

objectives.

ADMINISTRATION

Alternative payment options Contact DBC Accounts.

Notes, text books, internal examinations,

student cards

Included in one year full time programmes.

International qualifications Please contact the Principal

Bursaries 2 full time programmes

2 short programmes

Conduct:

Right of Admission

Durban Business College reserves the right to

dismiss any learner whose conduct is

inappropriate or unacceptable.

Durban Business College also reserves the

right to entry on their premises.

How to Register? Our friendly consultants will guide you to

make the right decision for your chosen

career path.

For fees and payment plans, dates and times:

Tel: (031) 208 4066

(031) 208 6189

Mobile: 073 243 5300

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

Contact Durban Business College and make an appointment for an interview with one of our

consultants who will help you make the right decision for your chosen career.

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Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

NATIONAL CERTIFICATES “Logic will get you from A to B.

Imagination will take you everywhere.”

Albert Einstein

EXECUTIVE SECRETARY/PA

ID: LP61595 (National Certificate) (International Diploma)

PROGRAMME OUTLINE: (ONE YEAR)

An executive secretary provides both clerical and administrative support to professionals, either as part of a

team or individually. The role plays a vital part in the administration and smooth-running of businesses

throughout industry. Secretaries are involved with the co-ordination and implementation of office

procedures; have responsibility of projects and tasks and also has to supervise junior staff.

To do their jobs secretaries must apply excellent organisational skills, tact, diplomacy, effective

communication skills, and telephone techniques, maintain confidentiality in sensitive matters, and display

excellent judgement. Therefore, understanding other cultures facilitates cross-cultural communication. The

best secretaries have the ability to anticipate their employers’ needs and take care of them before they are

asked to do so. To be successful today the executive assistant must have a broad level of skills and be

creative in managing new situations.

PROGRAMME

CONTENT

CAREER

OPPORTUNITIES

PROGRAMME DETAILS

Accounting Fundamentals

Business Dining

Business Etiquette

Communication Theory

Computer Typing

Techniques

Co-ordinate Meetings,

Travel arrangements &

Conferences

End User Computing

Events Management

Human Resources for the

Secretary

Office Management

Office Administration

Public Relations

Reception (Front line PR)

Work Experience

Perform organisational

duties for management

Work with upper

management

(Executive)

Supervise junior

administrators

ADMISSION

REQUIREMENTS:

Minimum Entry requirements:

Grade 10-12

Proficiency in English

Communication Skills

DURATION

1 year

FOR FURTHER DETAILS

CONTACT:

(031) 208 4066

[email protected]

Page 7: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

OFFICE ADMINISTRATION MANAGEMENT ASSISTANT

Certificate (Entry Level)

PROGRAMME OUTLINE: (ONE YEAR)

Administration Management teaches you how to become an efficient and effective Office Assistant

with excellent computer typing skills and techniques. Communicate effectively in a business

environment using the appropriate business tools such as business letter writing, report writing,

minute taking and presentations. Manage information effectively by organizing manual and

electronic storage media in a logical format and to communicate the information responsibly, either

conventionally or electronically, important documentation, materials and stationery, storage and

retrieval and the importance of office machinery and internal/external communication.

The student will be competent in various Office Management skills such as good telephone and

reception skills, customer services and powerful and persuasive writing. Learners will learn the art

of time-management techniques and also be equipped to work in stressful situations and still

maintain a professional image. Students will learn the technique of self-motivation, assertiveness

and sound business ethics and principles.

PROGRAMME

CONTENT

CAREER

OPPORTUNITIES

PROGRAMME

DETAILS

Accounting

Fundamentals

Business

Communications

(English for

Business)

Computer Typing

Techniques

End-User

Computing

Events Management

Hospitality

Human Resources

Office Management

Skills

Office

Administration

Work Experience

Office Administration

Assistant

Data Capturer

Receptionist

Accounts

ADMISSION

REQUIREMENTS:

Minimum Entry

requirements:

Grade 10-12

Proficiency in

English

Communication

Skills

DURATION

1 year

FOR FURTHER

DETAILS CONTACT:

(031) 208 4066

[email protected]

Page 8: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

BUSINESS ADMINISTRATION SERVICES

ID: LP61595 (National Certificate) (International Diploma)

PROGRAMME OUTLINE: (ONE YEAR)

This Qualification is for any individual who is or wishes to be involved in the Administration function

within any industry, or non-commercial venture/organization.

Learners working towards this Qualification will find they will add value to their jobs. This Qualification is

intended to enhance the provision of service within the field of Administration within all business and non-

commercial sectors. The Qualification ensures progression of learning, enabling the learner to meet

standards of service excellence required within the Administration field of

Learning, through building day-to-day Administration skills as well as general operational.

It will provide the broad knowledge; skills and values needed in the Administration field for all business and

non-commercial sectors and will facilitate access to, and mobility and progression within, education and

training.

PROGRAMME CONTENT CAREER OPPORTUNITIES PROGRAMME

DETAILS

Business Policies and

Procedures

Business Writing skills

Call Centre Administration

Communication Skills

Comprehension of written

and verbal texts

Computer Skills

Cultural Awareness

Executive Administration

Financial Literacy

Human Resources

Legal Knowledge

Management of Records

Organisational Ethics

Problem Solving &

Decision Making

Project Administration and

Support

Project Teamwork

Reception & Telephone

Techniques

Relationships

Secretarial services

Reception services

Switchboard operations

Financial

Administration

Banking

Administration

Personal/executive

assistant services

Technical assistance

Typing

Data capturing

Systems administration

Human Resources

administration

Basic Contracts

Administration

Legal Secretarial

services

Reception supervision

Change administration

and management

Relationship

management

Project coordination

ADMISSION

REQUIREMENTS:

Minimum Entry requirements:

Grade 10-12

Proficiency in English

Communication Skills

DURATION

1 year

FOR FURTHER DETAILS

CONTACT:

(031) 208 4066

[email protected]

Page 9: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

BUSINESS MANAGEMENT & MARKETING

ID: LP 59276 (National Certificate) (International Diploma)

(This Programme is for school leavers who want to start a career in Business Management and

Marketing)

PROGRAMME OUTLINE: (ONE YEAR)

BUSINESS MANAGEMENT:

This one-year programme is designed to enable students to be competent in a range of knowledge,

skills and values. This programme is aimed at preparing students for junior management positions

relating to functional areas such as Team motivation, Strategic management, financial management,

corporate social responsibility, Ethical behaviour management, Marketing and Human resources.

MARKETING:

The marketing function is a key business function which affects the success of any organization,

both strategically and operationally. This Qualification is aimed at students who wish to develop an

understanding of the marketing principles and practices. It aims to develop individuals who wish to

be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing

Communication, Customer Management, Marketing Management, and Marketing Research. It

allows the student to work towards a nationally recognized professional Qualification and provides

broad knowledge and skills needed in marketing and its sub-fields.

CORE SUBJECTS ELECTIVE

PROGRAMME CONTENT MAJOR IN ONE OF THE

FOLLOWING:

CAREER OPPORTUNITIES PROGRAMME DETAILS

Accounting Fundamentals

Business Communications

Business Management

Consumer

Behaviour

Customer Care

Customer Management

Diversity Management

End-User Computing

Events Management

Marketing Management

Office

Administration

Work Experience

Entrepreneurship

Project Management

Human Resources

Advertising

Marketing Managers

Marketing Assistants

Product Managers

Public Relations

Managers

Category Managers

Database Administrators

Marketing Assistants Call

Centre

Telesales

Direct Selling

Junior Sales

Consultant

Sales Support

Entrepreneur (start your own business)

ADMISSION

REQUIREMENTS:

Minimum Entry requirements:

Grade 10-12

Proficiency in English

Communication Skills

DURATION

1 year

FOR FURTHER DETAILS

CONTACT:

(031) 208 4066

[email protected]

Page 10: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

NATIONAL DIPLOMA:

MARKETING MANAGEMENT (NQF LEVEL 5)

DETAILS OF

QUALIFICATION:

SAQA QUALIFICATON

NATIONAL DIPLOMA: MARKETING MANAGEMENT (NQF5)

"

FULL TIME, PART-TIME AND DISTANCE LEARNING OPTIONS:

PURPOSE OF THE QUALIFICATION

This qualification will be registered at NQF Level 5 on the National Qualification Framework and

learners will have acquired a range of fundamental, core and elective competence around the areas of

Marketing Strategy, Marketing Customer Relations, Principles of Marketing, Marketing

Communications, Marketing Management, Marketing Research and Customer Management. Project

Planning includes: Evaluating proposals and selecting preferred options; Conceptualising plans;

Delegating tasks; Tracking projects, etc. Learners will have also demonstrated competence against

specialised outcomes in the area of Marketing Management.

FOUNDATION OF THE QUALIFICATION:

The National Diploma in Marketing Management: Level 5 is designed to meet the needs of those

learners who are already involved in the field of Marketing Management or who enter the field at a

higher level. Learners recognise that Marketing is an essential and key business function necessary for

the success of any organisation, both strategically and operationally.

Many different roles and careers are linked to and affected by this qualification. They include, but are not

limited to:

Marketing Managers >Marketing Directors

Brand Managers > Marketing Assistants

Brand Assistants > Product Managers

Category Managers

Page 11: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

COURSE OUTLINE

Analyse and interpret data and marketing information

Close a deal with a customer

Coach others on principles of marketing in an organisation

Conduct a marketing situational analysis

Develop, implement and manage a project/activity plan

Identify and manage areas of customer service impact

Identify brand mix elements

Identify financial implications for making decisions

Identify product features, advantages and benefits to the customer

Implement a generic communication strategy

Integrate marketing plans with business process

Lead a team of marketers and service providers

Manage customer requirements and needs and implement action plans

Monitor handling of customers by frontline customer service

Present data to stakeholders

Provide product training to others in the organisation

Compiling and delivering presentations and persuasive written communications to enhance

Retail/Wholesale practices

Analyse and explain the impact of one`s personal interactive style on one`s relationship with a

client

Apply workplace communication skills

Conduct an integrative project in the workplace

Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress

levels in personal and work situations

Present an informed argument on a current issue in a business sector

Co-ordinate public relations and liaison with the media

Develop and implement marketing plan in line with marketing strategy

Develop marketing strategies in line with portfolio strategy

Page 12: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

INTERNATIONAL DIPLOMAS

EDI is a leading international awarding body that was formed through the merger of the London

Chamber of Commerce and Industry Examinations Board (LCCI) and GOAL, a leading online

assessment provider. EDI now delivers LCCI International qualifications (LCCI IQ) through a

network of over 5000 registered centres in more than 120 countries worldwide. Our range of

business-related qualifications is trusted and valued by employers worldwide and recognised by

universities and professional bodies. LCCI International Diploma Qualifications are well

respected and recognised by employers and professional bodies around the world. They have a

rich history of opening progression routes for students: Please contact DBC for duration of

courses.

The International Diploma is a composite of qualifications that:

Caters for students with different aspirations and styles of learning through a unique

package of well-recognised and respected qualifications.

Creates rounded individuals with an extra set of skills, knowledge and behaviour that helps

them stand out from their peers when applying for university or employment.

Prepares students for the 21st century by instilling in them economic, cultural and social

values, as well as helping them develop advanced research, communication, presentation and

analytical skills.

Helps students develop a deep knowledge and understanding of international development

and issues, and gives them the tools to become active participants in local, national and

international debates and activities.

Gives students a rigorous knowledge base from which they can build further skills that are

specific to their interests and life ambitions.

Provides certification for each of its components as well as for the diploma in itself, so

learners are rewarded and achieve qualifications even if they don’t achieve the complete

curriculum programme.

Is recognised by universities and employers across the world, and is fully accredited by

Ofqual (the UK’s educational standards and regulations authority), ensuring it complies with

rigorous global standards.

Page 13: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

DIPLOMA IN BUSINESS ADMINISTRATION (DIPADM) Level 2

COURSE OBJECTIVES:

The aims of this qualification are to enable candidates to develop:

An understanding of the types and structure of business organisations and the role of

centralised support services

An understanding of the personal characteristics, roles and responsibilities of

administrative staff

An understanding of the nature of written and face-to-face communications in business

organisations

The ability to produce written business communications in a professional manner

An understanding of the core administrative support services and the related activities,

systems and standards

The ability to apply their knowledge, understanding and skills in a business context.

COURSE CONTENT:

Business Administration

English for Business Practical ICT Skills

(MS Word & MS Excel)

Page 14: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

Demonstrate a firm

understanding of routine

administration, procedures

and standards as well as

establishing levels of

competence in the use of

office equipment, business

services and supplies.

The core examination is reading

and writing test comprising

business related tasks. These

include reading comprehension

and writing letters, memos,

reports, articles, circulars and

lists.

This suite of qualifications is

suitable for candidates who

want to acquire fundamental

Word and Excel processing

skills required in the modern

world.

DIPLOMA IN BUSINESS STUDIES (DIPBS) Level 2

Principles and Practice of

Management

Business Principles &

Practice

Customer Service

Principles and Practice of

Management is an ideal

method of providing

evidence of a broad

knowledge and understanding

of the role of management

within an overall business

environment. This

qualification is ideal for

anyone wishing to undertake

a career in management.

Aimed at candidates who

wish to demonstrate their

knowledge of the main

functions of business

activity and their

understanding of the

individual’s contribution

to the overall business

organisation.

Customer Service help learners to

develop their knowledge and

understanding of concepts in

developing and delivering good

customer service, the systems and

procedures that enhance the delivery

of reliable and effective service,

personal behaviours and processes

that enhance and influence service

delivery, and the application of these

behaviours and processes within the

job role.

Page 15: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

DIPLOMA IN TRAVEL AND TOURISM (DIPTT) Level 1

This qualification develops candidates’ knowledge and understanding of the main components

and characteristics of the travel and tourism industry as well as the different roles of people

within the industry. The qualification is suitable for those taking up a study of tourism for the

first time, those who intend to seek employment in travel and tourism and those who are already

working in the tourism

Marketing

Travel and Tourism

English for Tourism

To be taken with one DBC

National Certificate

Programme

DIPLOMA IN MARKETING (DIPMK)

Level 3

MARKETING

ADVERTISING PUBLIC RELATIONS

The aim of this unit is to test

the candidate’s knowledge and

understanding on the concept

of marketing and the

techniques applied to the

marketing of goods and

services.

The aim of this unit is to test

the candidate’s knowledge and

understanding of the practice

of advertising within the

marketing concept, its

economic and social

justification.

The aim of this unit is to test

the candidate’s knowledge and

understanding of the concept

and the techniques involved in

Public Relations.

Page 16: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

Candidates are expected to

demonstrate: a broad strategic

understanding and knowledge

of the facts, terms, principles,

definitions and concepts of

marketing across the full range

of marketing activities,

including advertising, PR,

sales promotion and market

research; a sound

understanding of current

trends and change in

marketing practice, brought

about by technology and the

Internet; the ability to apply

this knowledge and

understanding to real life

marketing scenarios; the

ability to illustrate their

understanding through the use

of real experiences, or created

marketing examples; and

communicate this knowledge

and understanding using the

correct reporting formats used

in business.

Candidates are expected to

develop: knowledge and

understanding of advertising

as part of the marketing of

products, services and

organisations; relevant

advertising messages within

constraints of law and codes

of practice; an awareness of

the principles of delivering

relevant messages to the

selected target audiences;

advertising material aimed at

the selected target audiences.

Candidates are expected to:

understand the profession of

public relations; appreciate the

role of public relations within

an organisation; recognise the

role of public relations

consultancy; specify the

strategic role of public

relations in the management of

communications throughout

an organisation; explain the

uses of different types of

media, production and event

organising; plan, carry out and

evaluate different Public

Relations activities;

understand the management

and employee relationship;

identify and explain examples

of Public Relations in action.

Page 17: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

DIPLOMA IN SECRETARIAL ADMINISTRATION (DIPSA)

Level 2

Business Administration English for Business Practical ICT Skills (MS

Word & MS Excel)

Demonstrate a firm

understanding of routine

administration, procedures

and standards as well as

establishing levels of

competence in the use of

office equipment, business

services and supplies.

The core examination is

reading and writing test

comprising business related

tasks. These include reading

comprehension and writing

letters, memos, reports,

articles, circulars and lists.

Qualification is suitable for

candidates who want to

acquire fundamental Word

and Excel processing skills

required in the modern world.

Page 18: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

SHORT LEARNING PROGRAMMES

3 – 6 months

The term Short Learning Programme describes all short programmes, whether credits are

awarded or not, and is inclusive of skills programmes, credit-bearing short courses and non-

credit-bearing short courses.) This course is designed for people who have the experience

without the formal education as well as for people who intend on going overseas. These options

allow the learner to develop the basic and necessary skills to meet specific needs within the job

market. It equips you with the confidence and ability to start work within a minimum of three

months. Our unique offer is the International examinations option where the student is given

the choice to write international exams, which will allow them to obtain employment overseas.

SECRETARIAL AND OFFICE ADMINISTRATION

3 MONTHS

Monday – Thursday

09h30 – 12h30

Business Communication

Understanding the Communication Process

Communication Networks; Eliminating Barriers;

How Communication Works; The Goal of Effective

Communication; The Importance of Effective

Communication; The Process

Communicating in the Workplace

Conflict Resolution Processes; E-mail Etiquette;

Proofreading; Understanding Effective Dialogue;

Writing Effective letters; E-mails; Memorandums.

End-user computing

(Microsoft suite)

Learn how to operate

Windows; Create files and

folders; Type business letters;

Create visual presentations;

Create Spreadsheets; Learn

how to use formulae, and

more…

Keyboarding Skills (for beginners); Computer Typing

Techniques & Speed Development;

Microsoft Windows Environment; Microsoft Word;

Microsoft Excel; Microsoft PowerPoint;

Microsoft Database; Microsoft PowerPoint;

Presentation Skills.

Office Administration

Documentation; Secretarial & Administrative Roles

Responsibilities; Developing a Professional Image;

Appearance and Punctuality; Introduction To Office

Ethics; Telephone Skills; How To Deal With Callers

Professionally; Telephone Etiquette; Planning and

Prioritising.

Page 19: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

Office Management skills

Assertiveness; Attention to detail; Being a successful

member of the team; Confidentiality; Coping with

stress; Corporate image and grooming; Dealing

effectively with people; Impression Management;

Professionalism; Punctuality; Time Management;

Work planning and electronic/diary control.

6 MONTHS

Monday – Thursday

09h30 -12h30

Business Communication

Understanding the Communication Process

Communication Networks; Eliminating Barriers;

How Communication Works; The Goal of Effective

Communication; The Importance of Effective

Communication; The Process

Listening Skills

Active Listening; Empathetic Listening;

Examining Your Listening Skills;

Introducing Listening Skills; Re-examining Your

Listening Skills; Using Questions

Communicating in the Workplace

Conflict Resolution Processes; E-mail Etiquette;

Proofreading; Resolving stakeholders complaints;

Understanding Effective Dialogue; Understanding E-

mail Guidelines; Writing Effective letters; E-mails;

Memorandums; Reports.

End-user computing

(Microsoft suite)

Learn how to operate

Windows; Create files and

folders; Type business letters;

Create visual presentations;

Create Spreadsheets; Learn

how to use formulae, and

more…

Keyboarding Skills (for beginners); Computer Typing

Techniques & Speed Development;

Microsoft Windows Environment; Microsoft Word;

Microsoft Excel; Microsoft PowerPoint;

Microsoft Database; Microsoft PowerPoint;

Presentation Skills.

Office Administration

Documentation • Secretarial & Administrative Roles •

Responsibilities • Developing A Professional Image •

Appearance and Punctuality • Introduction To Office

Ethics • Communication • Telephone Skills • How To

Deal With Callers Professionally • Telephone

Etiquette • How To Handle Bosses • Planning and

Prioritising • Scheduling of Meetings • Planning

Skills For Effective Meetings • What To Do Before,

Page 20: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

During, and After Meetings

Office Management skills

Assertiveness; Attention to detail; Being a successful

member of the team; Boss Secretary partnership;

Confidentiality;

Coping with stress; Corporate image and grooming;

Dealing effectively with people;

Dealing with tricky situations; Hospitality; Human

Resource for the Secretary; Impression Management;

Job Interviews; Professionalism; Punctuality; Quality

work-performance; Relationship with various

stakeholders; Time management; Work planning and

electronic/diary control

ELECTIVE

ELECTIVE

ELECTIVE

Accounting Fundamentals Public Relations Event Management

PART TIME COURSES FOR WORKING PEOPLE

3/6 MONTHS - SATURDAYS

DBC offers various business courses for the working people. This is held twice a year. These

courses are designed for people who are working and require further skills to be competent in

their position or for an intended position.

The popular Part time courses are as follows:

Business Management/Marketing (Entrepreneurship)

End-User Computing (Entry/Intermediate/Advance)

Human Resources Management

Office Administration for Secretaries

Project Management

Public Relations

Sales Management

Contact our offices for further detailed information

Page 21: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

END-USER COMPUTING TRAINING

This short course is for people who are responsible for using computers in the organisation as

well as those who require the skills of computing. It is suitable for those already following full

time courses or those who require a foundation of knowledge upon which to develop further

computer skills

DURATION:

36 hours (6 working days)

2 months Full time (Monday – Thursday)

4 months Part time (Saturdays 3 hours) or times to suit the student

Personalised tuition with business related exercises and projects

Keyboarding

Skills (for

beginners)

Touch Typing ; The Computer Keyboard; Positioning of fingers on home

row keys; Learning to type with rhythm; Positioning of top and bottom

row keys; Accuracy before speed; Presentation; Shift Keys;

Abbreviations; Symbols; Copy Typing; Speed development

Microsoft

Windows

Environment

What is Microsoft Windows?

The Windows Desktop: Using a Mouse; Icons (pictures); Recycle

Bin; My Computer; Shortcut icons; Taskbar; Start Menu

Files and Folders: Finding something your Computer; Organising

Files and Folders; To create a Folder; To move or copy a File or

Folder; To delete a File or Folder Windows: Move a Window; Shrink

a Window; Maximize a Window; Inside a Window; Control Panel;

Windows Help; Set up a Screen Saver

Maintaining your Computer: To start the Maintenance Wizard;

Backing up your Files before installing Windows; Backing up Files

after Installing Windows; To install the Backup program in Windows;

To back up Files in Windows; General Windows Keys; Glossary

Microsoft Word

Creating and saving a document; File management - opening, closing

and saving documents; Editing a document; Inserting and deleting text;

Printing a document; Page formatting; Presentation Skills:

memorandums; Letters; Graphics; Tables; WordArt; and more…

Microsoft Excel

Spreadsheets

& Database

Explain spreadsheet features and functions; Enter data; Data is

formatted to produce cell width, alignment, text, number formats

Add, subtract, multiply, divide and =sum(); File, Save as, Open

spreadsheet documents; Range, create, name, save, copy, rename,

locate folders and files; Basic cell formatting and editing techniques –

text font, style, size, column width; Preview before printing using page

orientation in keeping with the layout required; Create a spreadsheet

using above features, plus averages, statistical data, time and date,

Page 22: Prospectus - Durban Business Collegedurbanbusinesscollege.co.za/images/2017prospectusnew1.pdfProspectus 2017 Page 3 WHO ARE WE? DBC-DURBAN BUSINESS COLLEGE (est. 1902) is a private

Address:

1st Floor, Suite 4, Swift Centre, 565 Peter Mokaba Ridge Road,

Overport, Durban, South Africa

Tel: 031 208 4066 | Tel: 031 208 6189

Email: [email protected]

Website: www.durbanbusinesscollege.co.za

headers and footers, sort alphabetically and/or numerically; Database

formulae

Microsoft

PowerPoint

PowerPoint Essentials: Tips for Designing an effective presentation;

The PowerPoint Screen; Using Auto Layouts; Using a Slide Design;

Using the Different Views: Outline, Slide, Slide Sorter, Slideshow,

Creating a Presentation: Creating a text draft using Outline View;

Using Slide View; Creating and Enhancing Text Slides: Fill Effects;

Lines; Colour; Formatting Text; Editing and Enhancing Bulleted

Slides; Changing Slide Layouts; Adding New Slides; Creating Tables;

Adding Text Boxes; File Management; Printing; Graphic Charts:

Creating Charts; Creating Organisation Charts; Graphics: ClipArt;

Modifying ClipArt; Working with the Picture Toolbars

Internet & Mail Optional: Extra charge