Proprietary and Confidential. Property of Cantata Technology, Inc. 1.
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Transcript of Proprietary and Confidential. Property of Cantata Technology, Inc. 1.
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Proprietary and Confidential. Property of Cantata Technology, Inc. 1
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Proprietary and Confidential. Property of Cantata Technology, Inc. 2
“Creating Next Generation Services From Now Generation Networks”
Practical Steps for Service Provider and Enterprise Network Evolution
Marc Zionts, CEO
Cantata Technology
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Industry Overview and Trends Analysis
• Adoption of Next Generation Services– Next-Gen services driven by “Generation Y”– Rich multimedia services are expected
• e.g., video messaging, fixed-mobile convergence solutions and enterprise telephony
• Migration to IP– Nearly 70% of Enterprises Have Either
Finished or are in the Process of Migrating to IP – Yankee Group
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Industry Overview and Trends Analysis
• NGN Services Driving Increased Revenue– Ringtones/ringback tones– Video messaging/video share– Gaming– Alerts
• Push-to-Talk• Music/Radio/Watch TV/Video…..And Many More
• VoIP is Becoming an “IT Thing”– Carrier decisions coming from IT group, not network engineering
• IMS– THE next generation architecture, but complexity has delayed rapid,
major adoption
Gaming
Video
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Key Business Challenges Driving Network Evolution
• Service Provider:– Increase ARPU, Reduce Churn– Rapidly Develop and Deploy New Services
• Enterprise:– Improve Performance, Productivity, and Service– Reduce Costs and Complexity
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Underlying the Trends:Network Evolution (Not Revolution)
Network Traditional
TDM
Transition
Hybrid
Next-Gen
VoIPArchitecture Centralized
Integrated Design
Open & Distributed• TDM-IP Migration
Open & Distributed• All IP• IMS
Signaling SS7, ISDN SS7-SIP
ISDN-SIP
SIP-SIP
Media TDM TDM-IP Conversion IP-IP
Applications Discrete Applications • SS7 services over IP• IP services over TDM• TDM becomes IP-enabled
• IMS•SIP services – IM, presence, video, messaging, conferencing, gaming
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Clearing the Path to NGN: Infrastructure Requirements to Meet the Challenges
• Bridging “Now to Next”: How Do You Get There?– Technology Essentials
• Media Gateways• Media Servers• Converged Services Platforms
– Technology Must Be:• Future-Proof• Flexible• Standards-Based
– Strong Cadre of Application Partners is Critical to Success
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Brooktrout TR1034, SR140 and TruFax
• Intelligent fax platforms supported by 50+ fax applications
SnowShore IPMedia Server • Software-based carrier-
grade IP media server
Excel CSP 2090 Carrier-grade
converged services platform
Excel MSP 1010• multi-service media and
signaling platform
Excel IMG 1010• Integrated media and
signaling gateway
Cantata’s Product Portfolio Enables Business and Network Transition to IP
Brooktrout TR1000 • Family of high performance speech
processing boards
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Enterprise Migration to All IP
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Internet / WAN
PSTN
IMG1010
SIP
Ph
on
es
An
alo
g
Ph
on
es
VXML Browser
IVR apps SpeechRec / MRCP
MFP
PBX
IVR Fax Server
Fax Machine
SR140 Server & MFP Connector
SnowshoreMedia Server
IPPBX
Evolutionary Migration to All IP
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Next-Gen Services on Now-Gen Networks
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Case Study: Video Messaging Deployment
• Customer: TMN Portugal www.tmn.pt
• Application: 3G video mail service
• Implementation: Using Cantata’s SnowShore IP Media Server to deploy an “IMS-ready” application with video greeting, playback and recording through VoiceXML
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Case Study: Wireless PBX Services
• Customer: jNetx www.jnetx.com
• Application: wireless PBX application that enables mobile employees to extend their office communications regardless of location or access network
• Implementation: Cantata’s SnowShore IP Media Server
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Case Study: “In-Call Entertainment”
• Customer: RAZZ Inc. www.razz.com
• Application: Enhance calls with sound effects, music, audio clips from movies, TV, etc.
• Implementation: Cantata’s CSP 2090
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Summary: “NextGen Now”
Service Providers and Enterprises Can Implement Virtually Any Next Generation
Service Using Today’s Network Infrastructure
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Thank You
Marc Zionts, CEO
Cantata Technology