MARKETING PLAN RESIDENTIAL

BROKERAGE

Truly Remarkable Service!

Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.

Information Sources Used in the Home Search(% of Home Buyers)Your home will be exposed to as many potential buyers as possible.

A real estate professional like myself is still a primary source of information for home buyers. These buyers aggressively search the web for new homes daily. The marketing plan I created for you takes this into consideration positioning you front and center when they search properties.

This chart shows print advertising is not the most effectual promotional activity for your home. I will diversify promotional activities and create an extensive online presence.

RESIDENTIAL BROKERAGE

Marketing Activities

*2013 National Association of Realtors® Profile of Home Buyers and Sellers.

Nine in 10 home buyers used the Internet to search for homes*

ColdwellBankerHomes.com

ColdwellBanker.com *REALTOR.com *Trulia.com *Zillow.com *Yahoo! Real Estate *MSN *AOL Homes.com NYTimes.com

Because I am involved with the *FAB Program (Featured Agent Branding), I am able to market your home on over 725+ websites.

I will also send you “Weekly Online Showing” Reports of the virtual views your home has received on the major websites.

RESIDENTIAL BROKERAGE

Marketing ActivitiesTo showcase your property I will: Arrange and be present for a professional photo

shoot to capture the interior and exterior and possibly twilight images of your property.

Promote your property to other brokers and hold an Agent Caravan inviting the agents to come to preview your property so they can tell their buyer clients.

Hold an Open House and inviting buyers to view your property. I will promote the Open House using an online campaign directed to the following websites:

ColdwellBankerHomes.com, ColdwellBanker.com, realtor.com, Trulia, Zillow, Yahoo! Homes, msn.com, hotpads.com, HomeFinder.com, and NYTimes.com

Your property will be showcase to 16 million potential buyers EVERYDAY on 725+ high-traffic websites. *Ask me for a complete list.

RESIDENTIAL BROKERAGE

Marketing ActivitiesTo showcase your property I will:

Give buyers the best first impression! Your property will be enhanced online with extended remarks and additional photos.

Promote the property via a Property Video Microsite using video to help increase the online views.

Use an online rapid response system to reply to inquires about your property quickly.

Share the property through social media – Facebook, Twitter, Pinterest etc. Create energy and excitement immediately by selecting your property to be a

Featured Home on my personal website. The largest pool of potential buyers will have access to your property within the first 14 days on the market because I participate with FAB.

Send you a weekly Web Detail View Traffic Reports showing the number of visitors who viewed your property on the top real estate websites.

Capture the home at its best with professional promotional flyers to leave at the property as a take away for perspective buyers.

Create an email campaign and send it to all the surrounding agents to make them aware that your property has come on the market because 87% of buyers use a REALTOR in their home search.

RESIDENTIAL BROKERAGE

Create a Just Listed print campaign to potential buyers and homeowners in the area.

Follow up the print campaign with a call around to see if anyone has or knows of anyone who may have an interest in your property.

Offer an AHS Home Protection Plan during the listing period, to help raise the perceived value of the home and get it sold faster.

Set up a Client Account for you on my website so you may receive notifications of properties coming on the market and price changes that will compete with your property.

Send a market report of the monthly activity in your area by email, print or video whichever you prefer.

Offer convenient in-house mortgage, title and closing services to ensure a completely satisfying real estate experience that exceeds your expectations.

Marketing ActivitiesTo showcase your property I will:

RESIDENTIAL BROKERAGE

Home Enhancement

Custom plan to enhance your property’s appearance, including: Identify problem areas

Smaller rooms Room with unattractive

view Share tactics to address

Furniture placement Rug removal Paint colors

Recommend specialists Handyman Paint contractor Cleaning service Yard service Pool cleaning and deck

refresh Home staging designers

The marketing ideas I have shared with you require the condition of your property be comparable or superior to other properties also listed. Your property will be competing with them on my market. The condition of your property can have a dramatic impact on how quickly it sells, as well as the sales price. Here are my recommendations/contractors.

Why you need me as your Realtor!

I have Real Estate Expertise!Want to check the MLS for a 4B/2B with an EIK and a W/D? Real estate has its own language, full of acronyms and semi-arcane jargon, I am trained to speak that language fluently.

Plus, buying or selling a home usually requires dozens of forms, reports, disclosures, and other technical documents. I have the expertise to help you prepare a killer deal—while avoiding delays or costly mistakes that can cause serious problems.

Why you need me as your Realtor!I have bullish negotiating chops!Any time you sell a home, you’re going to encounter negotiations! And as today’s housing market heats up, those negotiations are more likely than ever to get a little heated. You can expect lots of competition, cutthroat tactics, all-cash offers and bidding wars but don’t you worry! I am a savvy and professional negotiator on your side to seal the best deal for you!

And it’s not just about how much money you end up netting. I will help draw up a purchase agreement that allows enough time for inspections, contingencies, and anything else that’s crucial to your particular needs.

Why you need me as your Realtor!

I am connected to everyone it seems!I might not know everything, but I make it my mission to know just about everyone who can possibly help in the process of buying or selling a home.

Mortgage brokers, real estate attorneys, home inspectors, home stagers, interior designers—the list goes on—and if you work with me, they’re all in your network too!

Why you need me as your Realtor!

I adheres to a strict code of ethics!Not every real estate agent is a Realtor. Realtors are licensed real estate salesperson who belongs to the National Association of Realtors®, the largest trade group in the country.

I am… What difference does it make? Realtors are held to a higher ethical standard than licensed agents and must adhere to a strict Code of Ethics.

I am proud to be a Realtor!

I would very proud to be YOUR Realtor!