Proposal Template 2015 Content Sample Template1. About This Template Please use this template to...

Proposal Template 2015

Content Sample Template 1

About This Template

Please use this template to create your submission/presentation for the 2015

GREATER READING CHAMBER OF COMMERCE Business Idea Challenge.

DO NOT simply fill in this template. Rather, please use the headings and

subsequent points to guide your thought process and create your own original

presentation.

Remember that the PowerPoint should be an AIDE to your presentation. Too much

information will overwhelm your audience, too little will leave them confused.

Each slide should enhance the information you verbally relay.

This presentation format template was created partly using the “Pitch-Then-Plan” template - originally

presented in the book The Art of the Start by Guy Kawasaki—founder of Garage Ventures and part of the

original Apple Macintosh development team.

2Content Sample Template

Organization NameTeam Captain:Year of School:School:Contact Information:

List other team members and percentage level of participation. If selected for a cash

award, select how cash award will be distributed to team: equally, percentage of

participation, or team captain only.


Brief Idea Description Describe your business idea including the technology, secret sauce, or magic

behind your product.

Specifically, how it creates VALUE for the customer.

Example: “The delivery of a wine’s ‘message,’ its bouquet and taste, depends on the

shape of the glass. The secret to Reidel glasses is that there is a perfect shape for every

beverage. Through ten generations of glassblowers, we have discovered the timeless

forms of glass to convey the wine’s message in the best manner to the human senses.”


Brief Idea Description

Describe the buyer’s pain /problem / need that you are taking away. The goal is to

get everyone nodding and “buying in.” Try to personalize the problem.

Example: “If you go to five travel sites, you will be presented with five completely

different offers. Visiting each site and comparing trip packages is time-consuming and

confusing.”

Explain how you take away this pain. Ensure that the audience clearly understands

what you sell and your value proposition.

Example: “We are a discount travel website. We have written software that searches

all the other travel sites and collates their price quotes into one report.”


Market Analysis

First think broadly and then more narrowly:

Present research on the industry

• trends, industry performance

• size in terms of dollars and number of establishments

Present research on the target market

• Who are your customers?

• What are their key characteristics, attitudes, needs and wants?

• What are their buying intentions?


Market AnalysisPresent research on your competition

Who are your competitors?

Where are they located in relation to your business?

What types of products or services does each competitor offer?

What are the strengths and weaknesses of your competitors?

What threats do they pose?

What is the profile of your competitors?


Overall sales and profits

Distribution system

Advertising strategy

Customer satisfaction

and service levels

Price in relation to yours

Market Strategy Define your target market strategy

Do you wish to:

- sell low margin product/s in a high volume capacity

- sell high margin product/s in a low volume capacity

- sell a wide range of products or services

- sell your products/services to a particular group of consumers

Consider how you plan to advertise your products?

- Internet, catalogues, infomercials, direct mail, and/or smoke signals.

Consider how you plan to distribute your products?

- Distributors, value-added resellers, wholesalers, agents, direct field sales,

telemarketing, and/or retail outlets 8Content Sample Template

Financial FeasibilityBusiness Model

Explain how you make money: who pays you, what are your gross

margins?

For example, Think of eBay: “We charge a listing fee plus a commission.”

Explain how you’ll use any money that you are trying to raise. What does

the near term future look like?


Financial Feasibility Prepare a cash flow statement with 3 year projections (see next slide)

Should include :• Startup costs• Business expenses• Sales

List your assumptions

Examples:

Expense assumptions

• Cost of goods

• Cost per hour of labor

• Leased space average costs

• Average cost of utilities


Sales assumptions

• Average purchase amount

• Average contract value

• Billable hours

• Sales per square foot

• Number of customers

• Inventory turns

Cash Flow Projection Template

Download the Cash Flow Projection Template

Start-Up Year 1 Year 2 Year 3 Total

Cash on Hand Cash Sales

Bank Loan or Other Cash Injection

Owner's Cash Injection Total Cash Available

Expenses

Purchases (Merchandise) Gross Wages

Payroll Expenses (Taxes, Workers Comp., etc.) 25% of Gross Wages

Outside Services

Supplies (Office and Operating)

Repairs and Maintenance Advertising/Marketing Car, Delivery, and Travel Accounting and Legal Rent Telephone Utilities (electric, gas, water) Insurance Taxes (Real Estate, etc.) Capital Purchases Other Start-up Costs

Bank Loan Payment ($250,000 @ 10% for 7 years)

Reserve Total Cash Paid Out

Cash Position


Management Team


CEO / President

CIOChief Informational

Officer

Finance/ Accounting

Operations/ Service

Sales/ Marketing

Describe the key players of your management and their talents.

Which functions are being outsourced?

Use the sample flow chart provided to create a flow chart of the management team of

your organization.

Information Sources

Identify your sources of information

• Business history or experience

• Trade associations, industry standards/ratios

• Suppliers

• Competitors

• Internet research


Closing Comment

Thank You

Proposal Template 2015 Content Sample Template1. About This Template Please use this template to...

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