1. Proposal For Partnership Between Askdoctorpawz.Com And Cabelas Inc.

2. Created by Dr. Zadina (AKA Dr. Pawz) due to realization that animal owners have a thirst for knowledge regarding what affects their pets quality of life and overall health.
Background of Websitewww.askdoctorpawz.com
3. Designed to be a multi-faceted learning tool.
Ability to live stream interactive webinars to anyone, anywhere, anytime.
Webinars can be replayed after the live event occurs.
Users can post health related questions in online forums for myself or others to answer.
Can post their favorite pet photos.
Links between my blog and ask the vet facebook page. (Another source of online Q and A.)
Contains a library of favorite animal videos.
Newsletter function to update users of site of new webinars etc.
Components of Website
4. High proportion of Cabelas customers own hunting dogs.
Hunters tend to care more about the well being of their dogs that average pet owners.
Have great desire to learn about what will prolong their partners hunting lifetime and potential.
First Aid in the field.
Modalities of chronic pain treatment and prevention of orthopedic conditions that can result in the decline of an otherwise healthy dog.
Logic behind proposed partnership
5. Other ways to improve performance in the field
Diet
Supplements
Conditioning
Most are willing to spend large sums of money on premium pet products/services.
Premium feed for active dogs
Field first aid kits
Glucosamine
Ear flush
Instructional DVDs
Logic behind proposed partnership
6. Smart phone app- Field Companion
Directory of vet clinics
Find vet clinic in case of an emergency in unfamiliar location
Potential for selling subscriptions to be listed in premium directory
Help hunters decide which clinic to use
Ratings by others, emergency services offered?
Library of situational instructional videos
Wound treatment
CPR
Bandaging
Making a dog vomit
Pulling out porcupine quills
Logic behind proposed partnership
7. Potential to sell many other products
Use Dr. Pawz name to create entire product line
Good name association should online presence expand
Competitors such as Bass Pro Shops do not offer anything similar to what is being proposed.
Would draw customers away from competitors websites.
Average webinar lasts 30-45 minutes
A lot of website face time
Logic behind proposed partnership
8. Creates unique way to market first aid kits
M.A.S.H. Kit- Mobile Animal Safety and Health Kit
Developed by Dr. Zadina based on emergency situations experienced while on call
Logic behind proposed partnership
9. Discovered that majority of pet owners are not prepared in the case of an emergency
Most owners acknowledge that they need a pet first aid kit, but usually only think of it after an emergency happens.
Advantages of mine versus others on the market
More content
Can be marketed as created by a veterinarian
Can be direct marketed by me to consumers through live onsite demonstrations and webinars
Found that about half of attendees of my demonstrations will purchase first aid kits
Logic behind proposed partnership
10. Branch out beyond canine products
Similar equine products
First aid webinars
First aid kits
Tuff boots for rough terrain
Associated products targeting the hunter/camper that spends time in remote areas with their animals with limited access to vet care
Add to existing product line such as packing gear, saddle bags, etc.
Potential for future growth
11. Dr. Chad Zadina
970-420-9690
doczadina@gmail.com
Contact Information