Name of the group : 1. Vika Setyawati

2. Ayu Syarofah

3. Devi Meilinda

4. Nida Usanah

5. Istiqlala Nur Alia

6. Vivi Wahyu A

TAMAN SISWA STREET, GANG RAMBUTAN, SEKARAN

56254, Semarang

Yellow “Pumpkin” Doughnut

BUSINEES PLANPrepared: 24th March 2014

YO PIDOYO PIDO

Executive Summary

Creativity in business right now is really needed. There are many competitors so we should have innovation in product offer. We have bored with product that usually sell with the same taste. It’s like in doughnuts, many processed having same taste. Here we are innovating with the different taste, that is pumpkin. And this doughnut have many vitamin inside. And suitable for healthy snack, and recommended for diet person, because this pumpkin doughnut have lower sugar.

The Business

Business name : The Yellow “Pumpkin” Doughnut

Business structure : sole trader

Business location : in Sekaran

Data established : February 14th, 2015

Product/services :

The dough must with the pumpkin with cohocolate, almond, nuts.

The market

Target market :

Unnes student, student, and people around unnes

Marketing strategy :

Opening discount

Discount every month

With unique packaging

Every three month have a new flavor.

Promotions : pamphlet/brochures

Can delivery

Facebook, twitter, and other sosial media

The future

Vision statement :

Make this business famous in UNNES and then Semarang and after in all around Indonesia and many branch.

Goals/objectives :

Make the product that have the best impression after the first tasting it so wants every day buy it.

The finances

We intend to get 5.000.000/month

We need 30.000.000 to start up cost and we already have 5.000.000

The Business

Business Name : The Yellow “Pumpkin” doughnut

Business Structure : Sole Trader

Business Location : Sekaran

Date Established : 7th April 2014

Organisation chart

[Ms. Nida

Owner/Manager]

[Ms. Istiqlala

Marketing Manager]

[Ms. Devi

Production Manager]

[Ms. Ayu

Salesperson

[Ms.VikaAccoun

ting manager]

[Ms. Vivi

Salesperson]

Figure 1:Organisation Chart.

ProductsProducts Description Price

Chocolate pumpkin

Almond Pumpkin

Nuts pumpkin

Pack

Made of Pumpkin and Chocolate

Made of Pumpkin and Almond

Made of Pumpkin and Nuts

2 chocolate pumpkin, 1 almond pumpkin, 2 nuts pumpkin

Rp 6000/pack

Rp 12000/pack

Rp 5000/pack

Rp 20.000/pack

OPERATION

Step 1

Designing business cards, brochures and flyers. using a computer software program or ask a local printer to design and print a wide range of business advertising. Inform about our bakery, including the name, location and phone number. Make note of the special items offered us bread, like a wedding Doughnut design and catering and add the image to draw. And give discounts with every purchase large quantities.

Step 2

Marketed via the Internet, social media for example create a Twitter account and facebook account. Send some "tweet" at any time with information about our products. Create a blog is also about our products and how to order information.

Step 3

Following an exhibition or a show about snacks. Offering products for celebrations, gathering dll.Mencari help from other professionals. Network with local event planners, catering for example. This business can submit contact information, a business card or brochure to clients who may require your services. Offer discounts to businesses that refer customers to your bakery.

Step 4

Went to school. Teach cake decorating or cake design classes for local craft or grocery store. Buying the ingredients are locally sourced, such as pumpkin, and produce specialized products for farmers market vendors and local product shops.

THE MARKET

Target Market

Unnes student, student, and people around unnes

S.W.O.T. analysis

Strengths Weaknesses

1. New product

2. Good for health

3. Cheap

4. Keep save our earth

1. Doughnut is familiar

2. Yellow Pimpkin is seasonal

Opportunities Threats

1. near to Unnes which has a lot of students

2. there are many medium and high income people

3. many student don’t know yellow pumpkin

1. some similar products are available at unnes

2. taste of Chocolate abd nuts is familiar

Compotitors :

1. Doughnut

2. Martabak

3. Cake production of BEM

Advertising & sales

1. Spreading fliers, brochures

2. Giving 50% discount for the week

3. Buy 1 get 1free

THE FUTURE

VISION :

Becoming an unique product doughnut with extraordinary taste and the best selling in Central Java

MISSION :

1. Creating various delicious of yellow pumpkin doughnut.

2. Promoting yellow pumpkin doughnut as the best snack gift in semarang

3. Creating new labour in this area

4. Not only selling the doughnut but also selling the other product

5. Producing with keep save our earth

The FinancesAssumptions

Start-up costs for 1x production

START-UP COSTS Cost (Rp)Fixed Cost

machines Rp 300.000,00

equipment Rp 200.000,00

Variable cost supplies Rp 300.000,00

raw materials Rp 1.000.000,00

sugar Rp 200.000,00

wheat flour Rp 100.000,00

almond Rp 200.000,00

nuts Rp 100.000,00

chocolate Rp 150.000,00

baking powder Rp 50.000,00

wages Rp 1.800.000,00

electricity Rp 200.000,00

transportation Rp 200.000,00

marketing and advertisement Rp 200.000,00

more Rp 50.000,00

Total costs Rp 5.050.000,00

It produces pumpkin doughnut 1000....units/ boxes/ packsThe average cost of 1 pack to produce is 5100

Break-even analysis

Timeframe (e.g. monthly/yearly)Average price of each product/service sold Rp 11.000,00 Average cost of each product/service to make/deliver Rp 5.100,00 Fixed costs for the month Rp 500.000,00

Percentage of price that is profit 54%Total sales needed to break-even Rp 932.203,39 Number of units sold needed to break-even 84,74576271

BREAK-EVEN CALCULATOR

Supporting documentationAttached is my supporting documentation in relation to this business plan. The attached documents include:

Label/ pack

Flyers/ brochures

Location

Website/ blog/ fanpage facebook