PROPERTY MANAGEMENT ASSET MANAGEMENT … of asset management, hotel receivership and property...

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PROPERTY MANAGEMENT PROPERTY MANAGEMENT ASSET MANAGEMENT ASSET MANAGEMENT HOTEL RECEIVERSHIP HOTEL RECEIVERSHIP For Additional Information: Baltimore, MD Boca Baltimore, MD Boca Raton, Raton, FL Los Angeles, CA FL Los Angeles, CA For Additional Information: Mason W. Mednick, Executive Vice President, 561-289-8881, [email protected]

Transcript of PROPERTY MANAGEMENT ASSET MANAGEMENT … of asset management, hotel receivership and property...

Page 1: PROPERTY MANAGEMENT ASSET MANAGEMENT … of asset management, hotel receivership and property management Sander Mednick, CEO ... The General Morgan Inn Greeneville, TN Mar 1997 53

PROPERTY MANAGEMENT PROPERTY MANAGEMENT ●● ASSET MANAGEMENT ASSET MANAGEMENT ●● HOTEL RECEIVERSHIPHOTEL RECEIVERSHIP

For Additional Information:

Baltimore, MD Boca Baltimore, MD Boca Raton, Raton, FL Los Angeles, CAFL Los Angeles, CA

For Additional Information:Mason W. Mednick, Executive Vice President, 561-289-8881, [email protected]

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Table of ContentsTable of Contents

I.I. Introduction Introduction to to Milestone CompaniesMilestone Companies

II.II. Property ManagementProperty Management

IIIIII Asset Management / Hotel ReceivershipAsset Management / Hotel ReceivershipIII.III. Asset Management / Hotel ReceivershipAsset Management / Hotel Receivership

IV.IV. AppendixAppendixa)a) Hampton / Homewood Case StudyHampton / Homewood Case Studya)a) Hampton / Homewood Case StudyHampton / Homewood Case Studyb)b) Additional Property Case StudiesAdditional Property Case Studies

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I.I. Introduction to Milestone CompaniesIntroduction to Milestone Companies

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Milestone CompaniesMilestone CompaniesMilestone is an award-winning hotel management, investment and development companywith a dedicated team of hospitality industry professionals that fully understand therequirements of asset management, hotel receivership and property management

pp

Sander Mednick, CEO

Executive CommitteeSander Mednick

Sander Mednick, CEOMichael L. Wachtell, Gen. Counsel

Lea Ann Kish, COO

Michael L. WachtellLea Ann Kish

Mason W. MednickGlenn G. Schumaker II

Sunil AbrahamParker Mount

Mason W. MednickExecutive

Corporate Management

Glenn G. Schumaker IISenior Vice President:

Parker G. Mount, Jr.Vice President:

Vice President

Sunil AbrahamVice President:

Finance

Operations

Matthew EnglishVice President:

Operations

Development

Randall J. StuartVice President:

Sales & Marketing

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Milestone CompaniesMilestone CompaniesMilestone owns and operates a portfolio of 15 hotel properties with 2,552 combinedrooms that generates more than $70 million of gross revenues annually

Silver Spring MD – DoubleTree Hotel

Northeast Region

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Silver Spring, MD DoubleTree Hotel Silver Spring, MD – Hampton Inn Silver Spring, MD – Homewood Suites New Hartford, NY – Holiday Inn Utica, NY – Best Western Sturbridge, MA – Sturbridge Host Hotel Lancaster, PA – Lancaster Host Resort Grantville, PA – Holiday Inn Harrisburg, PA – Holiday Inn Hershey, PA – Best Western Tannersville, PA – Chateau Resort

South Region

Greensboro, NC – DoubleTree Hotel DeLand, FL – Clarion Ft. Wright, KY – Days Inng , y Frankfort, KY – Days Inn

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Milestone CompaniesMilestone Companies

Sander Mednick Chief Executive Officer, Chairman Managing

• Over 35 years of real estate and legal experience• Co-Founder / CEO / Chairman / Principal – Milestone Capital Corporation, Milestone

H it lit M t Mil t H t l P t Mil t D l t G

Milestone’s executive team has worked together for the past 20 yearspp

Chairman, Managing Member, Principal

Hospitality Management, Milestone Hotel Partners, Milestone Development Group• Former Co-Founder/Senior Vice President/General Counsel – Grand Heritage Hotels• Board Member – University System of Maryland Foundation • M.B.A. and J.D. from University of Maryland; L.L.M. from Georgetown University; B.S.

from American University

Michael WachtellGeneral Counsel, Principal

• Over 40 years of real estate and legal experience• Co-Founder / General Counsel / Board Member / Principal – Milestone Capital

Corporation, Milestone Hospitality Management, Milestone Hotel Partners, Milestone Development Group

• Senior Partner Buchalter Nemer a P C

Lea Ann Kish Chief Operating Officer,

• Senior Partner – Buchalter Nemer, a P.C.• Member – California Receivers Forum Board of Directors• J.D. from The George Washington University; B.A. from City College of New York

• Over 25 years of real estate operations experience• COO / Principal – Milestone Hospitality Management

Principalp p y g

• Board Member – IAHI, the ownership association for Intercontinental Hotels• Vice Chair – Priority Club Committee• Former VP-Operations – Wyndham Grand Heritage• Former VP-Operations – Grand Heritage Hotels• M.B.A. from New York University; B.A. from Pennsylvania State UniversityM.B.A. from New York University; B.A. from Pennsylvania State University

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Milestone CompaniesMilestone Companies

Mason MednickExecutive Vice President,Principal Member

• Over 11 years of investment management and investment banking experience• Executive Vice President – Milestone Hospitality Management, Milestone Capital Corp.

B d M b / P i i l Mil H l P Mil D l G

Executive Officerspp

Principal, Member • Board Member / Principal – Milestone Hotel Partners, Milestone Development Group• Former Investment Banker – Banc of America Securities • M.B.A. from the Wharton School at the University of Pennsylvania; B.A. from Yale

University

Glenn Schumaker Senior Vice President-Operations

• Over 25 years of real estate operations experience• Senior Vice President-Operations – Milestone Hospitality Management• Former Regional Director-Hotel Support – Hilton Hotels Corporation• B.A. from St. John Fischer College

Sunil Abraham Vice President-Finance

• Over 11 years of investment management and investment banking experience• Vice President – Milestone Capital Corporation, Milestone Hospitality Management • Former Vice President – TICC Capital Corp., T2 Income Fund• Former Investment Banker – Thomas Weisel Partners, Banc of America Securities • B.A. from University of RochesterB.A. from University of Rochester

Parker MountVice President-Development

• Over 25 years of real estate development experience• Principal – Milestone Development Group• Former Vice President -Development– Jillian’s Entertainment• B S from Auburn University

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• B.S. from Auburn University

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Milestone CompaniesMilestone CompaniesMilestone’s Principals have amassed more than 100 years of combined experience in real estate and hospitality management, and collectively have owned and managed over 50 hotel properties

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D t f # f D t fProperty Location

Date ofAcquisition

# ofRooms Mortgage Holder

Date ofDisposition

Focused Serviced Hotel Grantville, PA TBD 159 To Be Determined In developmentHampton Inn LaGrange, KY TBD 96 To Be Determined In developmentHampton Inn/Homewood Suites Silver Spring, MD Jan 2009 239 Marathon Structured Finance Fund L.P. Currently OwnedDoubletree Hotel Greensboro, NC Sep 2007 175 RockBridge Real Estate Fund IV Currently OwnedLancaster Host Resort Lancaster, PA Sep 2005 317 Marathon Structured Finance Fund L.P. Currently OwnedLancaster Host Resort Lancaster, PA Sep 2005 317 Marathon Structured Finance Fund L.P. Currently OwnedSturbridge Host Hotel Sturbridge, MA Sep 2005 233 Marathon Structured Finance Fund L.P. Currently OwnedChateau Resort Tannersville, PA Jul 2005 152 Marathon Structured Finance Fund L.P. Currently OwnedHoliday Inn Harrisburg, PA Aug 2004 276 Integrity Bank Currently OwnedDoubletree Hotel Silver Spring, MD Dec 2000 248 Apollo Commercial Real Estate Inv., Inc. Currently OwnedClarion DeLand, FL Apr 2000 148 UBS Real Estate Investments Inc. Currently OwnedBest Western Inn Utica, NY Sep 1999 89 UBS Real Estate Investments Inc. Currently Owned, p yHoliday Inn Grantville, PA Sep 1999 200 UBS Real Estate Investments Inc. Currently OwnedHoliday Inn New Hartford, NY Sep 1999 100 UBS Real Estate Investments Inc. Currently OwnedMicrotel Inn Sulphur, LA Nov 1998 100 J.P. Morgan / Morgan Guaranty Nov 2008Best Western Inn Hershey, PA Oct 1998 123 Preferred Bank Currently OwnedDays Inn Fort Wright, KY Jul 1998 115 Preferred Bank Currently OwnedDays Inn Frankfort, KY Jul 1998 122 Preferred Bank Currently OwnedDays Inn Shepherdsville, KY Jul 1998 120 Paine Webber Feb 2008Days Inn LaGrange, KY Jul 1998 86 Paine Webber Jul 2006Days Inn Richwood, KY Jul 1998 137 Paine Webber Dec 2002Days Inn Fort Myers, FL Apr 1998 125 Paine Webber Sep 2005Days Inn Tampa, FL Oct 1997 175 Daiwa Securities Sep 2005Days Inn Ft. Lauderdale, FL Oct 1997 144 Daiwa Securities Oct 2004

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Milestone CompaniesMilestone CompaniesMilestone’s Principals have domestic and international experience in the operation of all classes of hotel assets ranging from 5-star historic properties to limited service hotels

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Property LocationDate of

Acquisition# of

Rooms Mortgage HolderDate ofDisposition

Mayfair Hotel St Louis MO Jun 1997 184 Patriot American Third Party MgmtMayfair Hotel St. Louis, MO Jun 1997 184 Patriot American Third Party Mgmt.The General Morgan Inn Greeneville, TN Mar 1997 53 (Private) Third Party Mgmt.The Georgian Terrace Atlanta, GA Mar 1997 319 Urdang & Associates Sale of Grand HeritageThe Redmont Birmingham, AL Jun 1996 112 Patriot American Third Party Mgmt.The Broadview Wichita, KS Feb 1996 262 Midland Bank Sale of Grand HeritageBarnaby's Los Angeles, CA Jan 1996 123 Eastland Corporation Third Party Mgmt.Hotel Galvez Galveston TX Jan 1996 228 (Private) Third Party MgmtHotel Galvez Galveston, TX Jan 1996 228 (Private) Third Party Mgmt.Tremont House Galveston, TX Jan 1996 117 (Private) Third Party Mgmt.Biltmore Hotel Providence, RI Jul 1995 295 Urdang & Associates Dec 2000Clift Hotel San Francisco, CA Mar 1995 320 Apollo Real Estate Advisors Dec 1995The Stanley Hotel Estes Park, CO Jun 1994 133 Urdang & Associates Dec 2000Riverplace Hotel Detroit, MI May 1994 108 Detroit Police & Firemen's Pension Aug 1998Ambassador West Hotel Chicago, IL Apr 1994 220 Burrus Investment Group Jan 1998g , p pU.S. Grant Hotel San Diego, CA Dec 1993 280 Burrus Investment Group Jan 1998Great Southern Columbus, OH May 1993 196 Ocwen Financial Third Party Mgmt.Knickerbocker Hotel Chicago, IL Apr 1993 220 Ocwen Financial Third Party Mgmt.The Phillip's House Kansas City , MO Mar 1993 241 (Private) Third Party Mgmt.The Georgian Santa Monica, CA Dec 1992 84 (Private) Third Party Mgmt.The Tutwiler Hotel Birmingham, AL Oct 1992 147 AmSouth Bank Aug 1997The Horton Grand San Diego, CA Feb 1992 132 (Private) Third Party Mgmt.Jefferson Hotel Richmond, VA Jun 1991 274 (Private) Third Party Mgmt.The Ponchartrain Hotel New Orleans, LA Mar 1991 101 Burrus Investment Group Sale of Grand HeritageThe Peabody Court Baltimore, MD Jan 1991 104 Bank of America Third Party Mgmt.Brazilian Court Hotel Palm Beach, FL Nov 1990 134 Resolution Trust Corporation Third Party Mgmt.Union Station Hotel Nashville, TN Feb 1990 126 Heller Financial Aug 1997

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Historic Inns of Annapolis Annapolis, MD Oct 1989 137 (Private) Third Party Mgmt.

Grand Heritage Europe Involved in the formation and management of a Marketing Consortia of 68 Hotels throughout Europe from 1993-1998

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II.II. Property ManagementProperty Management

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Property ManagementProperty Managementp y gp y g

Milestone’s Approach to Property Management

• Milestone has decades of experience and expertise in all facets of hotel management operations and

Services

financial reporting:― Acquisition / Transition / Disposition― Construction / Renovation

Architectural / Engineering / Design Project Management

― Legal Compliance / Oversight― Franchise Relations― Accounting / Finance / Audit― Expense Management / Value Engineering― Human Resources / Trainingg― Sales & Marketing / Feasibility / Market Assessment― Guest Services― Food & Beverage / Volume Purchasing― Property Operations / Preventative Maintenance

• Milestone believes that operational success comes from proactive, hands-on management - providing eachMilestone believes that operational success comes from proactive, hands on management providing eachproperty with dedicated support from its highly experienced team.

Pre-Engagement Transition Stabilization Value

Creation Disposition

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Property ManagementProperty Managementp y gp y gServices

Accounting / Finance / Audit

• Milestone’s senior finance and accounting staff works closely with the property to institute best practices and models.S i i l dServices include:

― Process all transactions including cash receipts, payroll, accounts payable, fixed assets and other journal entries― Produce monthly management reports: profit and loss statement, balance sheet, and operating statistical summaries― Develop detailed operating models to project property revenue and expenditures― Produce short range (2-week) and long range (1-year or greater) cash forecast models― Analyze operating margins and productivity measures on monthly basisAnalyze operating margins and productivity measures on monthly basis― Coordinate appraisals and other consultant reports; consult on debt and equity structuring

• Milestone’s HR department works closely with the property’s operations team to recruit, retain and train talented hotelprofessionals and departmental managers. Services include:

Human Resources / Training

― Verify current staffing levels in all departments― Review staffing guides, productivity measures, and budgetary compliance― Use of behavioral assessment tools such as Predictive Index to promote efficient and effective hiring practices― Policy development and administration; compensation strategies; employment communications - handbook and

newsletter; employee relations - investigations, regulatory agency liaison and compliance; audits; employment lawli d l t f l b t d dcompliance; development of labor standards

― Develop employee benefit program and policies― Develop customized employee orientation programs― Training in standard operating procedures and protocols to ensure brand compliance, as applicable― Training and resources in areas of potential risk, employment liability, site safety and loss control

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Property Management Property Management p y gp y g

• Led by our Vice President of Sales, Milestone develops a comprehensive sales plan for the property. Services include:C d t k t h d f ibilit l i t d l k t d ti

Services

Sales & Marketing / Feasibility & Market Assessment

― Conduct market research and feasibility analysis to develop key accounts and prospecting sources― Determine competitive set, conduct SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)― Review sales technology platform; examine opportunities to implement sales automation program (e.g. Delphi Multi-

Property Edition)― Develop and implement business plan― Develop public relations plan to reestablish goodwill with key existing and potential clients and community leadersDevelop public relations plan to reestablish goodwill with key existing and potential clients, and community leaders― Review of current media plan, advertisements, marketing collateral; make changes where necessary― Determine staffing and salaries― Establish reasonable and attainable sales booking goals― Review Revenue Management strategy, leveraging brand and third-party resources, as applicable― Review brand resources, as applicable, for direct sales, lead generation, RFP process, and preferred traveler programs― Establish weekly review of key result areas― Evaluate positioning for segmentation marketing― Review all existing contracts and membership agreements― Review food & beverage marketing opportunities

Planning & DesignPlanning & Design

• Milestone’s relationships allows the property to benefit from decades of planning & design experience. Servicesinclude:

― Coordinate architect, engineer, land planner, and/or interior designer― Coordinate layout/procurement of hotel furnishing, kitchen and lounge equipment, laundry equipment, and commercial

area f rnishings

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area furnishings

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Property Management Property Management p y gp y g

• Milestone has developed a strong network of relationships with major brand partners including Hilton HotelsC ti I t C ti t l H t l G B t W t I t ti l Ch i H t l I t ti l d W dh

Services

Franchise Relations

Corporation, InterContinental Hotels Group, Best Western International, Choice Hotels International, and WyndhamHotels & Resorts. Our franchise relations committee will work closely with the property and its franchise partner toensure a mutually beneficial relationship. Services include:

― Expedited franchise approvals of Milestone as replacement property manager― Perform feasibility analysis to identify optimal franchise affiliation― Franchise application assistanceFranchise application assistance― Negotiation of franchise fees, cost and scope of property improvement plans (and oversight of implementation of same)― Protection of lender rights under existing or to-be-negotiated franchisor/lender “comfort” agreements― Representation on franchise advisory committees, and strong relationships with both regional and national franchise

support resources to leverage full value of any brand affiliation― Ensure compliance with brand standards, operating procedures, and implementation of action steps to improve overall

guest satisfaction and quality assurance as measured by the brand

Guest Services

• Milestone works with the property to ensure guest satisfaction continually improves. Services include:― Review staffing and productivity guidelines

Review and implement brand Standard Operating Procedures as applicable― Review and implement brand Standard Operating Procedures, as applicable― Review contact information for emergency services, as outlined in the emergency procedures manual― Establish daily / weekly / monthly operating protocols― Review current guest survey scores and create action plans for achievement of targeted results

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Property Management Property Management p y gp y gServices

Food & Beverage

• Led by our Vice President - Operations, Milestone works with property to ensure the food and beverage operations areffi i tl d i ll S i i l drun efficiently and economically. Services include:― Expedite transfer of liquor license and provision for appropriate liquor liability insurance coverage― Audit operating protocols and facility management to ensure compliance with Health Department regulations― Evaluation of food & beverage department staffing guides and labor productivity reporting― Assessment of existing Point of Sale software systems and reporting capabilities― Establish key controls for all beverage purchase storage and useEstablish key controls for all beverage purchase, storage and use― Ensure drinking laws are fully understood by property employees, and implementation of mandatory alcoholic beverage

service training programs― Acquisition of ID-scanning equipment and implementation of electronic screening protocols― Mystery shopping programs to ensure employee compliance with all applicable laws and regulations― Reexamination of pricing policies, service delivery, and standard operating protocols to ensure that targeted margins

are achieved― Implementation of departmental and brand standards training, as applicable― Evaluation of existing and/or proposed leased-operation opportunities

Mil t ’ l hi t ll th t t b fit f it i ti d l ti hi d d d f h

Volume Purchasing

• Milestone’s long history allows the property to benefit from its existing vendor relationships and decades of purchaseexperience. Services include:

― Implement national and regional account pricing to maximize cost savings opportunities― Relationships regionally, nationally, and internationally with vendors supplying all aspects of property furniture, fixtures,

equipment, mechanical systems, and branded/unbranded operating supplies― Fully-staffed Capital Expenditures Committee and on-site delivery installation and project management capabilities

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Fully staffed Capital Expenditures Committee and on site delivery, installation, and project management capabilities

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Property ManagementProperty Managementp y gp y gServices

• Led by our corporate operations team, Milestone works with the property to ensure operations are continuallyi i S i i l d

Operations / Expense Management & Value Engineering

improving. Services include:― Develop strategic marketing plan and operating budget― Establish daily / weekly / monthly financial, operating, and sales reporting protocols― Leverage existing portfolio of managed properties to achieve cost savings in all lines of insurance coverage, including

worker's compensation, property, casualty, employment practices, and liability insurance― Leverage existing portfolio of managed properties to achieve cost savings in credit card processing, payroll systems,Leverage existing portfolio of managed properties to achieve cost savings in credit card processing, payroll systems,

back office software, customer relations management, utilities and telecom― Review all existing vendor, service, and maintenance contracts, as well as equipment and tenant lease agreements― Schedule periodic and regular orientation, training and re-training sessions for all managers and employees― Audit compliance with all applicable local, state and federal regulations governing the operation of public facilities― Review quality assurance and guest satisfaction as measured by franchise partners, if applicable, or by independent

third party providers; create action steps for overall improvement

• Milestone has expertise in managing construction projects, overseeing capital improvement plans, and renovatingexisting assets. Services include:

― Provision of direct field oversight and coordination with all construction-related disciplines, including legal, architectural,

Construction / Capital Improvements / Renovation

g p , g g , ,engineering, environmental, structural, interior design and purchasing oversight

― Establish bidding procedures and coordinate the award of contracts and subcontracts― Perform pre-opening inspections and punch list to verify compliance with project contracts― Site / zoning application and approval process― Preparation of annual capital budget – updated monthly – prioritizing and tracking capital replacement projects

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― Oversight of ongoing replacement projects by fully-staffed centralized Capital Expenditures Committee

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Property ManagementProperty Managementp y gp y gServices

Property Operations / Preventative Maintenance

• Milestone’s engineering team has a wealth of experience to help add value to the PropertyE t bli h t ti i t i t ll d i k ti ifi t ti i― Establish a preventative maintenance program internally and a risk prevention program specific to properties inconjunction with insurance carriers

― Review emergency procedures and revise, as necessary― Ensure compliance with emergency equipment testing requirements of relevant governmental authorities, insurance

carriers, and/or franchise partners― Review supply inventoriesReview supply inventories― Review all key control practices― Review staffing and productivity guidelines― Establish a facilities maintenance management program to trace critical information, vendor contact, warranty terms and

conditions, and to collect / secure physical and/or electronic library of operating manuals― Establish Energy Conservation programs

• Milestone will reposition the asset to achieve maximum value at the time of sale or refinance. Services include:― Preparation of marketing materials required by real estate and/or mortgage brokers― Develop and prepare 10-year financial forecasts and other supportive financial analyses as may be required

D l d i i d i k di i d i i l f i l d i h

Dispositions / Refinance

― Develop and prepare narratives, as required, assessing market conditions and critical factors involved in themaintenance and/or improvement of operating performance

― Serve as liaison with brokers, potential buyers, and third party agents― Utilize extensive contacts with nationally-recognized brokerage community specializing exclusively in the sale of hotel

properties― Negotiate purchase and sales agreement or terms and conditions of property refinance

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Negotiate purchase and sales agreement, or terms and conditions of property refinance

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II.II. Asset Management / Hotel ReceivershipAsset Management / Hotel Receivership

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Asset Management / Hotel ReceivershipAsset Management / Hotel Receivershipg pg pThe principals of Milestone have served as legal counsel and business consultants to commercial property lenders, owners and managers for nearly four decades

Overview

• Milestone’s principals have amassed unique insight and expertise in the provision of consultative services andidentification of strategic solutions on behalf of clients, having served in a direct capacity as counsel and agentduring each of the major economic “cycles” that marked the past 35 years, including:

― the hyper-inflationary and high interest rate period spanning 1975-1980;― the deregulatory environment that marked the period 1985-1992, when investment rules, regulations and

guidelines governing the Savings & Loan industry were re-written, and subsequent institutional workoutsrequired;

― the rise and demise of the initial securitized lending “platforms” and vehicles that marked the period 1997-2002; and

― the current “credit crisis” that has resulted primarily from the enormous investment of capital in residentialreal estate mortgages (prime and sub-prime), and the migration of securitized and fractionalized commercialpaper globally

• At all stages of their professional careers, Milestone’s principals have identified solutions to assist their clients inmanaging through periods of economic uncertainty, and resolving problems inherent in the ownership,management and financing of all manner of commercial real estate properties during turbulent timesg g p p g

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Asset Management / Hotel ReceivershipAsset Management / Hotel Receivershipg pg pOur clients have included private and public lending resources, national banks, regional and local banks, regional and local savings and loan associations, hedge funds, private equity funds, debtors in possession and trustees in bankruptcy

Experience

• Michael L. Wachtell, Esq. has served as a court appointed receiver, referee, provisional director, arbitrator,mediator and settlement officer, and is also a member of the Board of Directors of the California Receivers Forum

• Both Mr. Wachtell and Sander Mednick, Esq., worked with institutional lender regulatory agents such as FSLIC andFDIC to resolve, restructure, manage, market and/or sell performing as well as non-performing commercial real

Experience

estate assets contained on the balance sheets of banks and savings and loan associations• Their engagements pre-date the formation of the Resolution Trust Corporation (“RTC”), and extend through the

operating authority of that quasi-governmental agency to the present time• Wachtell and Mednick have been recognized as being at the forefront of the development of “bankruptcy remote”

provisions in support of problem loan workouts and the planning of tax “neutral” transfers of commercial real estatep pp p p gas those protective measures were being developed for the first time nearly twenty years ago

WHY MILESTONE?Milestone is uniquely qualified to deliver receivership and asset management services to owners andlenders of all size and type of commercial real estate – particularly in times of economic uncertainty. Thelenders of all size and type of commercial real estate particularly in times of economic uncertainty. Thebackground and experience of the Milestone principals is unmatched in our industry, and the existinginfrastructure of Milestone Hospitality Management, LLC, particularly with its sales and marketingsophistication, capacity to manage in-house property repair, maintenance and capital improvementprojects, and superior accounting services, makes Milestone a superior candidate to provide receivershipand asset management support

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and asset management support.

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Asset Management / Hotel ReceivershipAsset Management / Hotel Receivershipg pg p

Services

Milestone has decades of experience and expertise in all facets of asset management and receivership services, and the flexibility to tailor its services to suit the specific needs of its clients

Services

• Services include:― Notification of Milestone’s appointment as Receiver to the relevant parties― Design and implementation of immediate action plan for expedited transition, stabilization and safeguarding

of Hotel― Restoration of staff, vendor and customer confidence― Comprehensive approach to transition of Hotel to Milestone team directed by Milestone Chief Operating

Officer― Institution of Milestone best practices and procedures by dedicated Milestone Operations Officer― Maintenance, capital improvement, repair and life-safety review and recommendations, p p , p y― Review of franchise and vendor relationships as well as all contracts and leases― Proprietary sales & marketing techniques / market overview / repositioning analysis― Human resources review / operations consulting― All court-related requirements and reports― Delivery of budgets financial and operational reports to relevant partiesDelivery of budgets, financial, and operational reports to relevant parties― Development of workout / exit strategies

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IV.IV. AppendixAppendixa. Hampton / Homewood Case Studya. Hampton / Homewood Case Study

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Hampton / Homewood Case StudyHampton / Homewood Case Study

• Milestone acquired the 13-story vacant office building located at 8728 Colesville Road, Silver Spring, MD 20910(“Property”) on October 17, 2006.

― The Property is situated across the street from Milestone’s owned and operated Hilton Washington DC/Silver

p yp yExecutive Summary

Spring Hotel

• The Property was acquired in a dilapidated and abandoned condition, having sat vacant for over ten years. Priorownership made no effort to lease-up the building for office use, and chose rather to hold the asset as a land bankingopportunity pending an increase in property valuations in the central business district.pp y p g p p y

― Following the revitalization of downtown Silver Spring – of which Milestone’s conversion of the “Town CenterHotel” in 2000 to a Hilton-branded property played a major part – the Property was sold at public auction in2005 to a New York-based development group.

• One year later, having determined that hotel (and not office) was the highest and best use for the Property, the NewOne year later, having determined that hotel (and not office) was the highest and best use for the Property, the NewYork-based group agreed to sell the asset to Milestone, based in large measure on Milestone’s reputation in the localmarket and its expertise in the completion of similar “adaptive reuse” conversion projects.

• Milestone’s plan of redevelopment for the Property included conversion of the asset to hotel use, and yielded a totalof 239 guest rooms affiliated with both the Hampton Inn and Homewood Suites designationsof 239 guest rooms affiliated with both the Hampton Inn and Homewood Suites designations.

― At a total cost of $45,000,000, Milestone’s plan of development revitalized an asset that had undergonesignificant deterioration over the past decade due to mismanagement and neglect

Creation of 239 guest rooms in a primary market with high barriers to entry at a cost basis well below replacement valuebarriers to entry at a cost basis well below replacement value.

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Hampton / Homewood Case StudyHampton / Homewood Case Studyp yp yFaçade Improvements• The local architectural firm of A.R. Meyers + Associates Architects, AIA was engaged to redesign the property which,

at the time of acquisition in 2006, suffered greatly from a lack of curb appeal.

• Working within the constraints of the existing envelope and using neighboring properties as a guide, the architectproduced what we believe to be an elegant and exciting transformation of property conditions.

• The new property design mimics the art deco feel of the neighboring apartment complex and downtown Silver Springstructures, softening what was originally a much harsher façade element.

Original View of Façade

, g g y ç

Original View of Façade

Current View of Façade

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Hampton / Homewood Case StudyHampton / Homewood Case Studyp yp y

Original Conditions

Site Improvements

• To redesign the open-air plaza in front of the property, the local planning firmStudio 39 Landscape Architecture, P.C. was engaged. Studio 39programmed into the plan of renovation the following elements:

Renovated Conditions

― Elimination of unsightly features inherited at acquisition, includingmasonry drive-port, concrete loading ramp, and deteriorated planters

― Creation of a single-level surface throughout the plaza― Utilization of stone pavers on drive surfaces as opposed to standard

concrete finishes― Creation of a central public art feature in the form of a glass-enclosed

pyramidal skylight structure (illuminated with soft color transitionelements during the night)

― Stone bollards and metal benches throughout the park-like setting― Modern landscape designp g

25

Page 26: PROPERTY MANAGEMENT ASSET MANAGEMENT … of asset management, hotel receivership and property management Sander Mednick, CEO ... The General Morgan Inn Greeneville, TN Mar 1997 53

Hampton / Homewood Case StudyHampton / Homewood Case Study

2008 Conversion of the Year AwardHomewood Suites

2008 Lodging Design AwardLodging Hospitality

Magazine

p yp yDevelopment Awards

Magazine

Mason W. Mednick, Executive Vice President of Milestone, accepting the 2008 Conversion of the Year Award at the 2008 Hilton Conference in Dallas, TX Cover of April 15, 2009 Issue

26

Page 27: PROPERTY MANAGEMENT ASSET MANAGEMENT … of asset management, hotel receivership and property management Sander Mednick, CEO ... The General Morgan Inn Greeneville, TN Mar 1997 53

IV.IV. AppendixAppendixb. Property Case Studiesb. Property Case Studies

Page 28: PROPERTY MANAGEMENT ASSET MANAGEMENT … of asset management, hotel receivership and property management Sander Mednick, CEO ... The General Morgan Inn Greeneville, TN Mar 1997 53

Hilton HotelHilton Hotel

Key Statistics

Washington D.C./Silver Spring, Maryland

• Led due diligence and transition of this acquisitioni D b 2000in December 2000

• Acquired as an unbranded property for $9MM• Core renovation (2001) of $12MM• Obtained Hilton flag in November 2001• Repositioned in government & corporate markets

R th f 2000 2010 f 174%• Revenue growth from 2000-2010 of 174%• NOI growth from 2000-2010 of 429%• NOI margin increase from 16.7% to 32.3% (2000-

2010)

R d NOI ($MM) d NOI M iRevenue and NOI ($MM) and NOI Margin

$8.0$9.5

$11.7 $12.0$13.4 $13.2

$12.4$11.5

16.7% 17.4%

23.8%26.9% 28.7% 27.5% 29.7% 29.3%

32.9% 32.3%

20.0%

30.0%

40.0%

$

$10.0

$12.0

$14.0

$16.0

$4.2$2.8

$6.6

$0.7‐$0.5

$1.1$1.9 $2.5

$3.4 $3.3 $4.0 $3.9 $4.1 $3.7

‐17.0%‐20.0%

‐10.0%

0.0%

10.0%

‐$2.0

$0.0

$2.0

$4.0

$6.0

$8.0

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

28

20.0%$2.0

Revenue NOI NOI Margin

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Host Hotel PortfolioHost Hotel PortfolioLancaster, Pennsylvania & Sturbridge, Massachusetts

• Led due diligence and transition of this acquisitioni J l 2005

Key Statistics

in July 2005• Acquired distressed $35MM mortgage for $28MM

directly from LNR Partners• Core renovation (2006-2007) of $12.0MM• Portfolio includes 100,000 SF of meeting space

R iti d i t i ti i l• Repositioned in corporate, association, social,and wedding markets

• NOI growth from 2005-2010 of 37%• NOI margin increase from 9.5% to 14.9% (2005-

2010)R d NOI ($MM) d NOI M i

$20.1$18.7

$21.6 $20.9$18.5

$17.3

9 5%

13.0% 13.1%

17.1%

14.9%

10.0%

12.0%

14.0%

16.0%

18.0%

$15.0

$20.0

$25.0

Revenue and NOI ($MM) and NOI Margin

$1.9 $1.6$2.8 $2.7 $3.2 $2.6

9.5%8.5%

0.0%

2.0%

4.0%

6.0%

8.0%

$0.0

$5.0

$10.0

2005 2006 2007 2008 2009 2010

29

Revenue NOI NOI Margin