Propaganda Techniques
description
Transcript of Propaganda Techniques
Propaganda Techniques
How authors persuade you to believe whatever
they want
Name CallingPropagandaTechnique
Definition
Name Calling Labeling people with negative words
Often in politics or wartime- “Commie” or “terrorist”
Name Calling
Republicans have begun to emphasis Barack Obama's middle name Hussein in an attempt to spread doubts about his patriotism and raise fears among voters that he is a closet Muslim.
Name Calling
Name-Calling Commercial
http://www.youtube.com/watch?v=owGykVbfgUE&feature=player_detailpage
Old Spice“lady sented body wash”
“Anything can happen when your man smells like Old Spice and not
a lady.”
Transfer
presents a positive image or idea and attaches the positive feelings to another idea.
PropagandaTechnique
Definition
Transfer
e-trade baby
http://www.youtube.com/watch?v=x0GsNhLt9Ds
McDonald's Chicken Dance
http://www.youtube.com/watch?v=OFayPSM3I-A&feature=related
BandwagonPropagandaTechnique
Definition
Bandwagon -Following the crowd-Doing it because everyone else is
Bandwagon
Bandwagon
verison commercial
http://www.youtube.com/watch?v=14CKzskjn4s
Red HerringPropagandaTechnique
Definition
Red Herring -Distracting with an unrelated point-"winning" an argument by leading attention away from the argument and to another topic.
Red Herring
Nike
http://www.youtube.com/watch?v=jlXRengzZoc
Red HerringVideo Games: Collecting inventory items or items of scenery (usually meant to distract or take up time from a quest or goal)
Never-ware cookware will look beautiful on your shelf for generations!
No mention of its cooking value is made.
Red Herring
What is this an advertisement for?
Perfume!
Shoes!
Emotional AppealPropagandaTechnique
Definition
Emotional Appeal -Arousing emotions so people will agree with you -Connect human need (feeling liked, joy) with a product
Army Stronghttp://crackle.com/c/Commercials/Army_Strong_Commercial/1634956
They connect a feeling with this organization.
Army strong
http://www.youtube.com/watch?v=YSbCnWe6e1o
Emotional Appeal
Christian Children's Fund
http://www.youtube.com/watch?v=KcBLYxCzFgw
TestimonialPropagandaTechnique
Definition
Testimonial -using a celebrity to sell/convince
-if a celebrity (who has it together) like this, then there must be something to it
Testimonial
Mike Huckabeehttp://www.youtube.com/watch?v=EjYv2YW6azE&feature=BF&list=PL7E6AF6C6D499F972&index=11
Testimonial
Testimonial
RepetitionPropagandaTechnique
Definition
Repetition -repeating word/jingle over and over and over and over so that it gets stuck in the head or taken as true
RepetitionA good example of this is the claim that Saddam Hussein was responsible for the terrorist attacks of September 11, 2001. No evidence has been found suggesting collaboration between Iraq and the Al Qaeda network, yet Bush administration officials have repeatedly mentioned the two in tandem. As a result, a recent opinion survey by the Council on Foreign Relations shows that more than 40 percent of the American people believe that some or all of the attackers on 9/11 were Iraqi nationals, when in fact none were.
http://www.sourcewatch.org/index.php?title=Repetition"
RepetitionHead On Commercial
http://www.youtube.com/watch?v=f_SwD7RveNE&feature=related
Glittering Generalities
PropagandaTechnique
Definition
Glittering Generalities
-Using vague slogans or catchphrases without supporting info or reason (freedom, honor)
GlitteringGeneralities
Duck and Cover
http://www.archive.org/details/DuckandC1951
Redbull Commercialhttp://www.youtube.com/watch?v=8x9iYweART4
Glittering Generalities
StereotypesPropagandaTechnique
Definition
Stereotypes -When you make a generalization or an assumption about a group of people.
Stereotypes“A student who doesn’t do his homework is a
bad student.”
“Blonds are dumb.”
“Athletes are bullies.”
Stereotypes
Stereotypes in mediahttp://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related
http://www.youtube.com/watch?v=nKuhEI0IrIQ&feature=relatedred bull
Fear
PropagandaTechnique
Definition
Fear -Scaring people in order to make them believe in what you are saying or selling.
Fear
Fear Y2K Commercial
http://www.youtube.com/watch?v=x6HyPJpzaHg
Appeal to Number, Facts, & Statistics
PropagandaTechnique
Definition
Appeal to Number, Facts, & Statistics
-Using large numbers or misleading facts and statistics to confuse
Appeal to Number, Facts, & Statistics
-“Coroners have found that 80% of people’s colons are blocked with waste.”
-“On average, 6 out of 7 dentists prefer Colgate.”
Plain FolksPropagandaTechnique
Definition
Plain Folks the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns.
Plain Folks
Quiz: Name that PropagandaPepsi Truckhttp://www.youtube.com/watch?v=eXfNnSOOoVc
Machttp://www.youtube.com/watch?v=KNnX6XRQBec&feature=related
Hungry Manhttp://www.youtube.com/watch?v=9tovXDScl3k
Tridenthttp://www.youtube.com/watch?v=Gf_Jk1zLisg
Rock the Votehttp://www.youtube.com/watch?v=nkCGHxD880I&feature=related
Smoke Alarmhttp://www.youtube.com/watch?v=YfLaiTkOBRE
Outback Steakhousehttp://www.youtube.com/watch?v=tswvz_cG9LY&feature=related