Commonly Used Advertising Methods

PROPAGANDA TECHNIQUE$

Plain folks, back to nature, just the way Grandma used to make it, back in the good old days

NOSTALGIA

Nostalgia Orville Redenbacher Commercials

http://www.youtube.com/watch?v=pbb7jnCrk00

Everyone who is anyone is buying this product. Don’t be the only one without it! Don’t be left out!

BANDWAGON

http://www.flickr.com/photos/paullyoung/518661852/

BANDWAGON http://

www.youtube.com/watch?v=VQ3d3KigPQM

Superheroes, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item.

TRANSFER/FANTASY

People may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it.

HUMOR

Humor Doritos Commercial

http://www.youtube.com/watch?v=wIA28nWP2vI

Evian Water Babies Commercial (humor/transfer) http://

www.youtube.com/watch?v=XQcVllWpwGs

Sounds or pictures that appeal to the senses are featured.

SENSE APPEAL

http://www.flickr.com/photos/keasone/498597674/

Sense Appeal Fancy Feast (also has emotional

appeals) http://

www.youtube.com/watch?v=RhbyM6ZUN8k

People tend to be impressed with “facts” and statistics even if they have little or no meaning.

STATISTICS

http://adweek.blogs.com/adfreak/2010/03/do-shame-based-anti-drinking-ads-backfire.html

Statistics Coca-Cola Ad

http://www.youtube.com/watch?v=6ZBGnkrIrlM

Important or well-known people testify that they use the product and so should you.

TESTIMONIAL

http://jeffreyhill.typepad.com/.a/6a00d8341d417153ef0120a7664f19970b-popup

Testimonial GameFly (Common People)

http://www.youtube.com/watch?v=Ths8pGZfhVs

Footlocker Ad (Celebrities) http://

www.youtube.com/watch?v=gq_EZjhHaDY Proactiv (Celebrities & Common People)

http://www.youtube.com/watch?v=56IJ8VnM0-s