Propaganda

Persuasive DevicesSPI 0701.5.4 Identify examples of persuasive

devices (i.e., bandwagon, loaded terms, testimonial, name-calling, plain folks).

Objectives

By the end of class you should be able to identify examples of propaganda, explain their use, and learn how to create your own.

Assignment:Imagine you are a member of the Logan family. Using PowerPoint and the internet Create your own ad campaign persuading people in the community to boycott the Wallace store.

Where do we see propaganda?• Newspapers and books• Magazines• Internet• Clothing• Billboards• Bumper stickers• TV• Radio• Signs• Products• Cartoons (political)

PropagandaSpecific message presentation that is

directly aimed at influencing the opinion or behavior of the viewer

The power to persuade.

Propaganda may also be referred to as persuasive devices.

The message does not have to include false information to be considered propaganda.

Bandwagon

Author tries to get you to believe something or use a product by telling you that everyone else is doing it, so you should too.•Example: Get your pair of Jordan shoes

before they're all gone - every winning team is wearing them.

Loaded Terms

• Author uses words that will appeal to your emotions. – Once the reader is feeling strongly, he or she may be

more likely to agree. • Example:This billboard advertisement uses the word “irresistible” to appeal to our emotions. The visual is also very appealing.

Testimonial

This technique uses the words of someone who claims to actually use the product. Often, the testimonial comes from a celebrity – if

they use it and look good, why shouldn’t you!

• Example:"The SUBWAY® chain helped save my life over and over. I can't ever repay that."

Plain Folks

• When an author uses this technique they present themselves as an “Average Joe” who can relate to his followers and is trustworthy.

• Example:Like a good neighbor…

Name Calling

• This technique uses words that are negative to describe an enemy or competitor.– Especially common during political campaigns.

Task• Imagine you are a member of the Logan

family. You want to place ads in the community to persuade black residents of Spokane County to boycott the Wallace Store.

• Using PowerPoint, create an advertisement using one of the propaganda techniques we discussed and persuade community members to boycott the Wallace Store.

• You must also include at least 1 literary device discussed last week.

RubricCategory 4 3 2 1 0

Use of Class Time

Used time well during each class period. Focused on getting the project done. Never distracted others.

Used time well during each class period. Usually focused on getting the project done and never distracted others.

Used some of the time well during each class period. There was some focus on getting the project done but occasionally distracted others.

Did not use class time to focus on the project OR often distracted others.

Little to no work completed during class.

Graphics – Relevance

All graphics are related to the topic and make the ad easier to understand.

Most graphics are related to the topic and make the ad easier to understand..

Some graphics relate to the topic.

Graphics do not relate to the topic

No Graphics used.

Required Elements

The ad includes a propaganda technique and at least 1 figurative language device.

The ad includes a propaganda technique but no figurative language device.

The ad includes a figurative language device but no propaganda technique.

The ad contains no propaganda technique and no figurative language device.

No ad turned in.

Content Accuracy

The ad accurately depicts the propaganda technique assigned.

The ad is missing 1 element that accurately depicts the propaganda technique assigned

The ad is missing a 2 or more elements that accurately depicts the propaganda technique assigned

The ad doesn’t depict the propaganda technique assigned.

No ad turned in.

Example

Stand for justice, Stand for the Berries!!

Let our voice be loud as a siren and Strong like the wind!