Multimedia Company Promotion

Promotional VideoMonday 14th January 2013

Research and Ideas Development (Investigation)

1. Investigate 3-5 multimedia companies that have promotional videos. – Watch the videos and make notes on the content,

style and structure of these videos.

2. Develop ideas for your company identity. – Who will be your target audience (customers)?

1. Investigate 3-5 multimedia companies that have promotional videos

Watch the videos and make notes on the content, style and structure of these videos

– http://www.youtube.com/playlist?list=PLS_jN5J-ZUmilsJX_onPb3BHLbnyM5-vn– http://www.dailymotion.com/video/xneo5h_elightning-media-promo-video_news#.

UPA_UI53QdI– Feel free to find your own examples (some of these are REALLY cheesy)

Use the Worksheet ProvidedCreate a blog post with links and commentsMake notes and/or sketches (cut and paste

annotated images) in your sketchbook

Additional Research

Find as many books, magazine articles and/or websites which reference promotional videos, video marketing or company identities– Take copies, print off, photocopy, cut out and keep

Look for ideas, guides, tips, things you like, things you don’t like, good practice– Blog– Write, sketch and paste into your sketchbook

2. Develop ideas for your company identity

Who will be your target audience (customers)?– http://www.tappernet.com/marketingworkshop/targetaud.htm