Promotional Products/Year End Gifts
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Transcript of Promotional Products/Year End Gifts
Promotional ProductsPromotional ProductsThe Advertising MediumThe Advertising Medium
That Remains To Be SeenThat Remains To Be Seen
William J. Alonge, MASWilliam J. Alonge, MAS
Winner - 2 Golden Pyramid AwardsWinner - 2 Golden Pyramid Awards Winner - 1 Award of Merit Winner - 1 Award of Merit
37 Years – High School Hockey Coach
33 Years – Hicksville HS Varsity
4 Years – Cold Spring HarborMS & JV
NY RangersHockey Development Team
USAHockeyPlayer Development Evaluator
USAHockeyCoaching Education Speaker
3 Dimensional Advertising3 Dimensional Advertising
GoodwillGoodwill TargetedTargeted RetentionRetention
Trade Show PromotionIncrease TrafficFund RaisingEnhancing An ImageMotivating a Sales Force Open Doors /Secure Appointments Introduce New Products & Services Generate Sales Leads & Response Recognition of Performance
How big Is the How big Is the Promotional Products Promotional Products
Industry?Industry?
As of 2007,As of 2007, more than $19.4 more than $19.4 billion annuallybillion annually
Top Product CategoriesTop Product Categories
1.1. WearablesWearables
2.2. Writing InstrumentsWriting Instruments
3.3. CalendarsCalendars
4.4. Desk Accessories Desk Accessories
5.5. BagsBags
6.6. DrinkwareDrinkware
7.7. RecognitionRecognition
8.8. Sporting GoodsSporting Goods
9.9. HousewaresHousewares
10.10. Stickers and Decals Stickers and Decals
Enhancing an ImageEnhancing an Image
Employee RecognitionFund Raising
MERCY COLLEGE
Create AwarenessCreate AwarenessReinforce Existing ProductsReinforce Existing Products
Your Community PhoneBookYour Community PhoneBook C of C Golf Outings C of C Golf Outings
Motivate DealersMotivate DealersCreate Awareness of New ProductCreate Awareness of New Product
Snapple BeveragesSnapple Beverages
Custom ShapeCustom Shape Clips in Tin Clips in Tin Pen & Pencil CaddysPen & Pencil Caddys
Year End Gifts for AdvertisersYear End Gifts for Advertisers
Custom ShapeCustom Shape Clip Memo Clip Memo
HolderHolder
Customer AppreciationRetail Awareness
Counselor Magazine Reports:Business Gift Buyers Rank Food Gifts as the #1 Holiday Gift
Buyers of Maple Ridge Farms Food Gift Programs
Numbers in ( ) represent 2008 figures.
Construction - 1336•Building Supply - 442
•General Contractors – 371•Trade Contractors – 329
•Construction Services - 194
Financial – 982•Financial Advisors - 516•Taxes & Acctg. Firms - 59•Credit Unions - 39•Misc Financial Svcs - 368
Business Services - 951•IT - 196•Marketing - 171•Facility Management - 114•Consulting - 112•Staffing - 91•Telecommunications - 60•Commercial Printers - 46•Other Business Services - 161
Commercial Real Estate & Property Management -404
Law Firms -367
Food & Foodservice -122
Hotels & Casinos - 108
Pharmaceutical - 101
Agriculture - 91
Other Businesses - 757
Banking - 679•Community Banks - 346•Regional Banks - 200•Money Center & Investment Banks - 133
Insurance - 762•Independent Agencies - 472•Insurance Companies - 182
•Brokers - 108