Promotional products functional and fun

10

description

Today's tips focus on promotional products that can be both functional and fun, and just the right things to consider for students, techies and the IT crowd, even event planners, financial officers, and home improvement designers. The three categories I'm going to cover today include calculators, USB flash drives, tape measures and rulers. We've got some thoughts for you on the end‑user applications and some new ideas that will help you plan your promotions. Let’s start off with calculators. There is a limitless number of applications for calculators. They are perfect for students, event planners, and people working for financial institutions. Calculators are great promotion items when you’re faced with the challenge of opening up new accounts or if you're just trying to open the door with new sales calls. There are dozens of hand-held calculators that can be adapted to any school or business use. A very popular item that we also provide is a USB flash drive. These are great with the tech and IT crowd. They're great because they allow you to store your own information with ease of access; they’re especially valuable for storing homework assignments, for promotional information at trade shows, for keeping financial or genealogical records. Because they are becoming more and more cost effective, we've found that they are already replacing the big brochures and handouts that you see so frequently at trade shows. And the prices are coming down every day—except when somebody like Apple comes along and buys 100 million flash‑drive chips—well, other than that, the cost of production is definitely getting better every day. Now, the next items on our list are tape measures and rulers. Obviously, students and financial institutions make excellent target markets for these as, but there are other markets you may not have thought of—the construction and home improvement arenas, for example. There are great tape measures that come with pen and pencils attached; they come with a built-in calculator or a built-in notepad. There are a lot of different ways you can go with these. They're also great for pets, trying to measure the size and length of your pet, your pet's paw size, your pet’s body size—you’ve seen those ads for security jackets for dogs and cats. They’re great for illustrating sales contests or fundraising campaigns. How do you measure up to your competition? How much more do you have to go? There are a lot of different themes that you can apply these fun and functional promotional products to.

Transcript of Promotional products functional and fun

Page 1: Promotional products   functional and fun
Page 2: Promotional products   functional and fun

So we're going to start off with calculators. There are a number of different applications for calculators. They include students, event planners, and financial institutions. Calculators have a great opportunity to open up new accounts or if you're trying to just open new doors with new sales calls.

Now, another fun product is the stress balls. We get lots of inquiries for these in the health-care industry. There are a lot of different stress-reducing exercises you can do, and even throwing them at your officemates. I mean, why not? As long as your boss isn't around.

Another function for stress balls is in the beauty field. Basically, there are a lot of different, creative shapes, and you can do a lot of theme promotions along those lines.

Page 3: Promotional products   functional and fun

And a third application for stress balls is wellness campaigns. They go great if you're giving somebody an electronic skip rope or some other type of product like that.

Another option is a letter opener. These are very functional but can also be fun, because they're great for facilities-management people if you're trying to sell into them, or if you want to, the sales force can give them as leave-behinds at the reception desk when they're going in.

A very popular item that we also do is USB flash drives. They're great with the tech and IT crowd. They're great because they do self-storage, especially at trade shows. We've found that they are really replacing the big brochures and handouts that you see at the trade shows, because they're becoming more and more cost-effective. And the prices are coming down every day, except when somebody like Apple comes along and buys 100 million flash-drive chips, but other than that, the cost of production is definitely getting better every day.

Page 4: Promotional products   functional and fun

T-shirts, obviously, are great promotional products and really fun for team-building. But they can also be used for things like corporate social responsibility. You can have all of your team members, all the people working on a project, in your T-shirts. If any PR opportunities come up with a local radio station or a local television station, they can all be there as a team and it's great exposure. The other thing is sponsorships. If you're sponsoring any events, having everybody in your shirt, either the booth staff or the event staff, is a great way to get your name out there.

Tote bags are great for trade shows. And they're not only great for trade shows, but they're great for grocery stores and gifting. Grocery stores are really getting a lot of backlash with the latest anti-plastic-bag legislation that's out there. So if you want to get on board with the green movement, you can do that by giving grocery stores these promotional tote bags, because if you give promotional tote bags, they don't necessarily have to be made of a green material, but the fact that they're being reused over and over again is seen as very health-conscious and very eco-friendly.

Page 5: Promotional products   functional and fun

Tote bags are also great for gifting. As small gift bags, they're wonderful. They don't have the same type of environmental impact as, say, a box would, that you're not going to use and just throw out, so they're great to use as an individual gift wrapping.

Now, the next item is tape measures and rulers. Obviously, there's the student and financial-institution target market with these as well, but there's also things you might not have thought of. The construction and home improvement. There's great tape measures that come along with a pen and pencils attached to them, they come with a calculator built-in, a notepad built-in. So there are a lot of different things that you can do there.

Page 6: Promotional products   functional and fun

They're also great for pets, trying to measure the length of your pet, your pet's paw size, all those types of things. As well as sales contests. How do you measure up to your competition? There are a lot of different themes that you can do there.

Bottle openers and koozies. Outside of the fact that they usually contain the beverage that makes the promotional products even more fun, there are a lot of restaurants and bars that use these as a great giveaway, along with a themed drink night.

Outside of that, there's also HVAC, the heating and air-conditioning type of companies that use these types of things, because the koozies actually insulate, so they're great for that type of a theme promotion.

Page 7: Promotional products   functional and fun

Another option is a sports team. There are a lot of beverages that are consumed at different events, and I'm sure you've seen a beer koozie or a bottle holder that has a sports team or an alcoholic-beverage logo on it. They're great for that application.

Another great functional and fun promotional products are key-chain flashlights. They're great in the automotive and transportation fields, just because having one on your key chain is great for the individuals who are actually working in shipping. If there's a dimly lit area that they need to see to open up their car doors or they need to see to open up the truck or the back of it, it's great to have a little bit of extra light wherever you are.

But they're also great in the real-estate industry. They're great if somebody's looking at inspecting a home and just looking around in that dark, hard-to-see vent. And also, in the IT industry, when people start taking apart computers, trying to look inside the back, look in those hard-to-reach areas, it's a great application and it can be really fun and really functional.

Page 8: Promotional products   functional and fun

Another item that you may not have thought of is magnetic clips. These types of clips can stick to the sides of your cubicle, if you have those, or onto a fridge. So they're great in the retail and travel industry, for holding products onto your fridge, say, for example, keeping a bag of chips closed, or something, just hanging a note from the fridge. And having that type of brand exposure all year round is great.

Another option is water bottles. Water bottles are very popular at fun fundraisers and outdoor events. They're great to be used and be seen on a whole table. And they're very eco-friendly, because you're not throwing the plastic bottle out. They're refilling it with water from local sources. So it's a great way to be eco-friendly as well.

Page 9: Promotional products   functional and fun

Now, the last one I'm going to talk about today is mugs. Mugs are great for new business development and keeping existing relationships fresh. You can send somebody a mug saying, "Would love to see you soon. Let me know when you're available. Here's a mug, and I'll buy you a coffee." That type of thing would be great. A facilities-management team, it's great to have durable, long-lasting mugs that are brand-specific in your kitchen, and in your meeting rooms, because this way, when your customers and vendors and other partners are in, obviously the branding is all there.

Another alternative are desk drops. Great employee engagement when you have individual gifts given out to each one of the employees that share and represents your culture, and then you can get your name internally out there as well.

Page 10: Promotional products   functional and fun

Thank you very much. I wish you all the best on your next promotion. Have a great day.

dave
Typewritten Text
www.anopportunityknocks.com