Promotional Pens

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Shopping for Promotional Pens? Learn how to narrow down your selection to find the ones that will make your brand shine above the rest. This presentation will help guide you toward the best promotional pens for your individual needs.

Transcript of Promotional Pens

  • 1. PROMOTIONAL PENS Brand Big: Buying Pens with Your Logo

2. Why Buy Promotional Pens? Pens are key branding tools that are traditionally used as office giveaways and at trade shows. 3. Why Buy Promotional Pens? Because they are so useful and cost-effective, pens are very popular promotional products. 4. Why Buy Promotional Pens? According to the Advertising Specialty Institute (ASI), writing instruments such as pens, pencils, highlighters and markers are the most commonly owned promotional products. In fact, they are so popular that 54% of respondents reported to have owned them. 5. While just about anyone could use a free pen, here are a few factors to consider when shopping for promotional pens: Color Ink Style Material Imprint Case 6. Color Think about your audience when deciding on the color of both the ink and the pen itself. 7. Certain industries prefer black ink while others might prefer blue. 8. Consider using red ink for teachers, writers or proofreaders who may need to use the pens to make corrections, edits or notes that will stand out. 9. The color of the outside of the pen is also important. You can choose the colors of your brand or choose based on the connotation of the color. For example, green often promotes an eco-friendly image. 10. Ink Ink type is often a personal preference, so go with whatever type will suit your pen's overall message. 11. Fountain Pens Often construed as fancier than ballpoint pens Refillable so your promotion will last a lot longer than traditional pens 12. Ballpoint Pens Least expensive to produce, which can help keep your costs down 13. Gel & Rollerball Pens Extremely popular among all age groups 14. Style Promotional pens can be found with all different closing styles. 15. Retractable (Click) Pens No cap to keep track of Can be clicked open and closed quickly 16. Twist Pens Also don't have a cap to hold onto Less likely to open on their own Slower to open and close 17. Capped Pens Require the removal of the cap in order to use the pen 18. It all depends on how your audience will use your promotional pens 19. Some people might appreciate the quick and easy style of a click pen while others might want the security of a capped or twist pen so that it is less likely to write on the inside of a pocket or purse. 20. Think about how you want your recipients to use your pens before you decide on which style is best. 21. Material The material of your pen will play the most important role in determining the cost. 22. Plastic Least expensive Ideal for everyday use 23. Metal Sophisticated Classy 24. Wood Eco-friendly Novelty 25. Eco-friendly pens are another option 26. Eco-friendly pens are made from: Recycled materials Materials that are found in nature (like bamboo) Materials that can themselves be recycled 27. If your target audience is environmentally aware, you may want to opt for a pen made from recycled composites or other eco-friendly materials. 28. Imprint Imprint styles vary by material. The most common options are as follows: 29. Screen Printing / Silk- Screening This method involves the transfer of an image to the printed surface with ink that is pressed through a stenciled screen A unique screen is created for each color, and they are pressed on separately Also known as silk-screening Works best on plastic or metal pens 30. Laser Engraving A controlled, intense beam of light is used in to vaporize material on the pen in a permanent mark or your logo or message Typically best to use on either metal or wood pens 31. Pad Printing Covers a recessed surface of your design with ink and then presses a pad against the recesses directly onto the product Most commonly used on plastic promotional pens 32. Case Cases are ideal when giving promotional pens as corporate gifts They take a traditional giveaway to a whole new level. 33. Choose to give your pens in a case or pouch for a more professional audience that will appreciate the sophistication of such an item. 34. READY TO SHOP? VISIT MOTIVATORS TO FIND YOUR PROMOTIONAL PENS! HTTP://WWW.MOTIVATORS.COM/PROMOTIONAL-PENS-CUSTOM-16.HTML