Promotional offer 2008/2009. BASKETBALL PARDUBICE more than 50 years of tradition.
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Transcript of Promotional offer 2008/2009. BASKETBALL PARDUBICE more than 50 years of tradition.
Promotional offer
2008/2009
BASKETBALL PARDUBICEmore than 50 years of tradition
About BK Pardubice a.s.
Basketball club Synthesia Pardubice entered new period of its actions with reference to more than 50 years of tradition in Pardubice. Thanks to tight cooperation with Pardubice town hall matches of A-team BK Synthesia Pardubice have started to take place in ČEZ Arena since season 2006/2007. ČEZ Arena is one of the most advanced sports halls in Czech republic. Surly this circumstance contributes to highest attendance to matches in Mattoni NBL - the latest record is 4 250 spectators watching Synthesia Pardubice against ČEZ Basketball Nymburk (7th Jan 2007).
Club gained new strategic investor Natland Group in spring 2007 which led to transformation from civic association to ambitious incorporated company BK Pardubice a.s.
To play long-term and high-quality basketball based on clear advanced professional pillars is the main vision of BK Pardubice.
TOP team Mattoni NBL, Czech Cup, EP
Marketing aiming high attendance, partners, media…
Youth strong project´s background
Scouting teamwork
Background fans, supporters
Charity supporting projects by our patronage, taking action against drug use, visiting hospitals, handicapped children…
Pillars of projectOur vision is based on tradition
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Mattoni NBL bronze medals
European Cup 3rd place
Czech Cup 3rd place
Attendance: 1st place in MNBL
Representation: in all categories
A-TEAM 2007/2008so-called bronze season
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MATTONI NBL 2007/2008BK Pardubice – bronze team
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Attendance Attendance (home-ground + host-ground) …50 000 + PO Total attendance Mattoni NBL 280 000
BK Pardubice- návštěvnost v Play-off vs ostatní,průměr 3 220 lidí/utkání
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1000150020002500300035004000
Pardu
bice
Nymbu
rk
Nový J
ičín
Prostě
jov
Děčín
Ostrav
a
USK Pra
haBrn
o
Řada1
Řada2
Řada3
Řada4
Řada5
Řada6
Řada7
Clearly the highest attendance in CZ - BK Pardubice ČEZ ARENA
The highest attendance at home-ground in MNBL 2007/2008
The highest average attendance at 1 match (1 500)
The highest attendance at play off: 3 matches – 10 000 people, which is the highest average in play-off
The highest attendance at one match MNBL (3 500 people)
Celková návšteva Mattoni NBL 07/08
Pardubice; 37500
Prostějov; 37307
Ostrava 30000
Nový Jičín 29600
Sadská; 5988
Liberec 9561Děčín 21500
Brno 9000
Ústí n.L. 6641
Nymburk 21000
Kolín 10052USK Praha 12150
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27.10 TV broadcast 8.ŕound BK Pardubice - ČEZ Basket Nymburk
09.11 TV broadcast 11.round BK Kondoři Liberec - BK Pardubice
01.02 TV broadcast 25.round USK Praha - BK Pardubice
16.03 TV broadcast 35.round BK Sadská - BK Pardubice
04.04 TV broadcast 40.round Geofin Nový Jičín - BK Pardubice
09.04 TV broadcast 41.round BK Pardubice - ČEZ Basket Nymburk
06.05 TV broadcast play-off BK Pardubice – BK Děčín
09.05 TV broadcast play-off BK Děčín - BK Pardubice
13.05 TV broadcast play-off ČEZ Basket Nymburk - BK Pardubice
16.05 TV broadcast play-off BK Pardubice - ČEZ Basket Nymburk
20.05 TV broadcast play-off ČEZ Basket Nymburk - BK Pardubice
TV broadcasts 11 + identical number of reruns (more than 2 200 min)
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AIM: Conception of work with basketball talents from all categories
U18 JUNIORS (EXTRALEAGUE)
U18 „B“ JUNIORS
U16 CADETS (EXTRALEAGUE)
U16 „B“ CADETS
U14 TRAINEES
U14 „B“ TRAINEES
U13 OLDER UNDER-TRAINEES
U12 YOUNGER UNDER-TRAINEES
U11 YOUNGEST UNDER-TRAINEES
Coaching: chief coach + 6 coaches standing behind youth scores
Youth of BK Pardubicetradition, hatch of excellent players, the top in CZ
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Advertising on the playing field
advertising on boards around playing field
new LED BANNERS – ELECTRONIC BANNERS
Advertising on electronic cube in ČEZ Arena
Advertising in arena background (VIP room, press room, corridors, stairs)
Logos on outfits and team sportswear
Advertising in printed materials of BK Pardubice
Vehicles of team members, V.I.P. cards, season tickets, bulletins, web pages,
sponsorships
Sponsorships packages set (club partner)
Advertising on BK Pardubice web pages
Other options - individual projects
We are able to arrange price chart according to your personal requests or arrange price chart of selected products.
Elementary offer of advertising products„Our professional touch as a instrument for your marketing strategy.“
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Outfits, shorts, WARM UP, track suits
Price chart depends on position, size of logos
Media actions:
Printed materials, newspapers, www- coverage, tabs…
TV- live coverage, recordings, commentary, running commentary, statistics….
Advertising on the outfits…and other A-team sportswear
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LED BANNERS – highly advanced technology for advertisingMedia actions: TV- live broadcasting, recordings, news coverage…
Photos: newspapers, www, bulletins…
Events: Mattoni NBL and other according to contracts (MČR rowing…)
Advertising banners is ČEZ ARENANEW LED BANNERS
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Media actions: TV- live broadcasting, recordings, news coverage…
Photos: newspapers, www, bulletins…
Events: Mattoni NBL and other according to contracts (MČR rowing…)
Advertising on the playing field
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Advertising on the cubein ČEZ Arena
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V.I.P areas (advertising board)
Press room (advertising board)
Vehicles of team members
FANSHOP and E-FANSHOP
Promotional goodies
Cheerleaders
Other support
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Almanac Mattoni NBL
Time-out, Yearbooks
Orders of matches
Posters, cards of team members
Wallpapers
Invitation cards, business cards,
headed papers, card calendars
Printed materials, downloads, IT
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Web pageswww.bkpardubice.cz
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FANPOT- project to increase attendance
in ČEZ ARENA
For every record breaking attendance at
home ground, BK Pardubice dedicates 20%
of entrance fee to charity.
Current FANPOT will be noticeable during
matches and presented in media and web
pages
We aim to break MNBL attendance
records together with fans and
supporters since 1st match of the
season.
SHOW during matches as a link to project
FANPOT
CHEERLEADERS
BREAKDANCE and other activities
Mascot
Anthem
Player's parade
PR basketball events in schools
ČEZ ARENA SHOWFANPOT – whole-seasonal project for fans
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Marketing – we aim to approach sport
fans beyond the boundaries of
Pardubice, that is why our attraction zone
links with medium-term and long-term
vision
Active support – debating with players
and signing autographs in selected areas
Passive support – posters, printed
material, media,
Events - with transport companies,
partner companies, city authorities etc.
Export of basketballbeyond the boundaries of Pardubice
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ČEZ Arena Pardubicebasketball temple of Czech Republic
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TOP project – future visions and ambitions, clear pillars
Conceptual work with youths – future
ČEZ ARENA
SHOW during matches
EVENTS – representations, exhibitions, MČR
Tradition – more than 50 years of tradition
QUALITY and PROFESSIONAL TOUCH
Why BK Pardubice?
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BASKETBALL PARDUBICEmore than 50 years of tradition
We highly appreciate your positive approach. We trust that together we could reach an agreement about cooperation which would be beneficial both for your company and Basketball Pardubice and also for general public.
We are ready to further specify all ways of cooperation, possibly to join you to look for new options to promote your company.
We would be more than happy to present you with actual sponsorship package
Kind regards
Miroslav Havlíček
Chairrman of managing board
BK Pardubice a. s., V Ráji 311, 530 02 Pardubice
Mobile: +420 602 703 709, Fax: +420 466 303 979
At the end
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