VISUAL COMMUNICATIONINTERIOR DECORATION

ARCHITECTURE / RETAIL DESIGNPERSONALISATION OF GARMENTS AND GIFTS

www.salon-cprint.es

PROMOTIONALGARMENTSAND GIFTS

An event

I DEVISE A MARKETING STRATEGY

I DEVELOP TECHNOLOGIES

AND DISTRIBUTE INNOVATION

ADVERTISERS BRANDS

I PUT TOGETHER SOLUTIONS AND TURN PROJECTS INTO REALITY

DIGITAL PRINTING

TEXTILE PRINTING AND SCREEN PRINTING

LABELLING

PERSONALISATION

2

C!Print Madrid:

A new approach for your business!

the event that helps new markets

access digital solutions

End customers

Service providers

of

PRESCRIBERS

I DEVELOP THE CREATIVITY OF

COMMUNICATION CAMPAIGNS AND

CONCEIVE PROJECTS

COMMUNICATION AGENCIESDESIGNERS

ARCHITECTS

Suppliers

PRINTING MACHINERY

MERCHANDISING, PROMOTIONAL GARMENTS AND OTHER ITEMS

DIGITAL MEDIA AND SIGN

MATERIALS

IMAGE PROCESSING CUTTING AND FINISHING

CON

CEPT

3

C!PRINT ATTENDEES ARE: printers seeking the latest innovations in media and equipment purchasing advisers seeking the most creative solutions and applications end clients seeking service providers able to create their

communication and branding campaigns

Much more than an equipment and printing trade show, C!Print is positioning itself as THE event dedicated to applications and solutions for customisation, visual communication, and branding.

Exhibiting at C!Print means taking your business in a new direction: developing partnerships that allow you to offer comprehensive services and access new markets: interior decorating, retail marketing, etc.

The layout of the trade show addresses these new issues, with each floor dedicated to specific solutions.

ENTRANCE

ENTRANCE

ENTRANCE

4

LARG

E FOR

MAT

EQ

UIPM

ENTS

AND

SOLU

TION

S

5

GR

OU

ND

FLO

OR

INTERIOR DESIGN SOLUTIONS, RETAIL-DESIGN, VISUAL COMMUNICATION:

THE GLOBAL OFFER BEGINS AT C!PRINT

The image is processed in large format and on all media. Service providers, purcha-sing advisers and end customers will find all the solutions they need to develop new markets, such as decoration, sustain their projects and roll out their identity.

GROUND FLOOR

SHOPS, OFFICES, MUSEUMS, TRANSPORT, HOTELS, RESTAURANTS, MUSEUM, PUBLIC SPACES. THE LOWER FLOOR IS DEDICATED TO LARGE FORMATS SOLUTIONS.

PRODUCTS AND SERVICE? Materials, machines, solutions

WHO ARE THE EXHIBITORS? Manufacturers, suppliers

FOR WHICH MARKETS? Decoration, large-format communication, events management, retail, signage, commercial layout

WHO WILL VISIT ? Printers, sign makers, designers, decorators, architects, communication agencies, retailers, brands, advertisers, local authorities and administrations

SUBLIMATION, DIRECT PRINTING, CUTTING, FINISHING, TEXTILE, CARDBOARD, PLASTIC, DIGITAL MEDIA

6

SERV

ICE

PROV

IDER

S

7

Why use the term «Platform»? Because the «service and consulting» printer is the link between the purchasing advisers and

technologies (and thus the application potentials). Its role is changing from a “producer” of printing services into the “manager” of communication campaign.

Because a service provider tends to become a “solution architect” by including the offers from colleagues - who then become partners - thereby presenting a complete offer that is directed at the communication agency or communication plan/campaign of the end-user.

THE PLATAFORMA IMAGE & COMMUNICATION is the 1st event dedicated to creative printers, from all specialities: retail, visual communica-tion, interior design, stage design, branding and others…

This area of C!Print will allow purchasing advisers (architects, designers, communication agencies, etc.) to meet service providers that can undertake their communication campaigns and marketing projects.

MEZZA-NINE

NU

EVO

MEZ

ZAN

INE

NEW

WHO VISITS THE PLATAFORMA IMAGE

& COMMUNICATION

ADVERTISING AGENCIES 8%

CREATIVE, PHOTOGRAPHERS AND DESIGNERS 11%

CONTRACTOR, PURCHASE, MANUFACTURER 5%

OF 10691 VISITORS

PART

NERS

8

DISP

LAY

PERS

ONAL

ISAT

ION

PROM

OTIO

NAL

GARM

ENTS

AN

D GI

FTS

DISPLAY, PERSONALISATION, PROMOTIONAL GARMENTS AND GIFTS:

PERFECT SYNERGY BETWEEN MARKING AND COMMUNICATION MEDIA

The top floor also hosts leading players from the promo-tional garments and gifts sector in a dedicated area! CTCO completes the small-format communication offer and unveils the latest trends in the field of promotional material.

PERSONALISATION, MARKING, PROMOTIONAL GIFTS AND GARMENTS, REPROGRAPHICS AND WEB-TO-PRINT PHOTO-GRAPHY, but also retail, SIGNAGE AND DISPLAY, designers, printers, merchandise and garment retailers seeking to join, brands and retailers are all directly targeted by this area, which allows them to develop a global communication offer hinged around personalisation.

PRODUCTS AND SERVICES? Materials, machines, merchandise, solutions

WHO ARE THE EXHIBITORS? Manufacturers, suppliers

FOR WHICH MARKETS? Decoration, communication, events management, merchandising, retail, signage, display, etc.

WHO WILL VISIT? Promotional product distributors, printers, sign makers, screen printers, personalisation specialists, designers, decorators, communication agencies, promotional merchandise and garment professionals, retailers, brands, advertisers, local authorities and administrations

TOP FLOOR DEDICATED TO DISPLAY AND SMALL-FORMAT COMMUNICATION:

MACHINES, MATERIAL, MERCHANDISE, MEDIA AND SOLUTIONS.

9

TOP

FLO

OR

10

VIEW YOUR BUSINESS DIFFERENTLY WITH

PLUG&PLAY: EAREAS 100% DEDICATED

TO INNOVATION AND APPLICATIONS

The 2015 Plug&Play edition was designed by Felipe Araújo from the office design specialized

in interior decoration: Egue y Seta, and Julien Sappa from the branding agency Regular Switch.

The contents have been made by the decorator Daniel Perez.

MORE THAN 200 APPLICATIONS IN 3 DEMONSTRATION AREAS:

11

PLU

G &

PLA

Y

VIEW YOUR BUSINESS DIFFERENTLY WITH

PLUG&PLAY: EAREAS 100% DEDICATED

TO INNOVATION AND APPLICATIONS

A LIVE PERSONALISATION AREA: Cutting, engraving, UV printing, transfer, sublimation, etc. More than 15 products marked in real time

AN AREA DEDICATED TO LAYOUT: the PLUG&PLAY brand will be demonstrated in 3 universes: a pop-up store, a meeting area and a business bar, convivial areas conducive to business creation

DECIPHERING AREA: sector experts will run workshops, round tables and guided tours throughout the three days of the trade show.

Present in both Top and ground floor, the PLUG&PLAY applications showroom is devoted to experimentation, implementation and business creation. Brands and creative designers immerse themselves in the potential of persona-lisation: live production and roll-out of visual identity in a 1000-m2 area. Graphics, design, production, and applications: materials and techniques are set to music. Between ideas laboratory and fab lab, this workshop is a must-see feature of the trade show.

The 2015 Plug&Play edition was designed by Felipe Araújo from the office design specialized

in interior decoration: Egue y Seta, and Julien Sappa from the branding agency Regular Switch.

The contents have been made by the decorator Daniel Perez.

MORE THAN 200 APPLICATIONS IN 3 DEMONSTRATION AREAS:

TOP+ GROUND

FLOOR

12

el salón de todas las soluciones personalización imagen digital

MUCHO CREATIVIDAD

revista especial

15000 M2, 200 EXPOSITORES

1000 M2 DE DEMOSTRACIONES EN DIRECTO, DE CREATIVIDAD Y DE INNOVACIÓN: PLUG&PLAY

30 EXPERTOS QUE APOYAN EL SALÓN

1 TOUR PARA CONOCER A NUESTROS PRESTADORES DE SERVICIO

15 CONFERENCIAS Y MESAS REDONDAS

30 TALLERES Y ESTUDIOS DE CASOS

1 NUEVO EVENTO: CTCO DEDICADO AL OBJETO Y AL PRODUCTO TEXTIL PROMOCIONALES

27 COLABORADORES DE ASOCIACIONES Y PRENSA PROFESIONAL

SPECIAL EDITIONSSent out to 10,000 qualified contacts

WEB AND INFORMATION BLOG Daily market news and weekly newslettersSent out to more than24,000 contactswww.salon-cprint.es

SENDING OF CO-BRANDED

CAMPAIGNS Construction of a message

in your image aimed at an ultra-qualified

target!3800

Twitter followers who mentioned more

than 700 times the event in 2015

+876% increasing number of fans since the

first edition of the tradeshow

1605Tradeshow’s

App downloads

#CPRINT / @CPrint_Madrid

Alongside the annual trade show, C!Print accompanies you throughout the year.

WEB AND MEDIAWE SHARE YOUR MARKET NEWS ACROSS ALL OUR NETWORKS!

The event organiser 656 Editions oversees numerous initiatives within the community of image, personalisation and digital commu-nity professionals. Therefore, as an exhibitor at C!Print your profile will be displayed on all our medias!

50 000Traffic generated by

the website www.salon-cprint.es the month before the

tradeshow

13

COM

MU

NIC

ATIO

N

PERSONALISED E-MAILING We prepare e-mail campaigns in your colours ready to be sent out to your contacts

PERSONALISED BANNERTo be incorporated into your website / email signature, etc.

FREE PAPER INVITIATIONS

To invite all your customers

CUSTOM COMMUNICATION TOOLS THAT REINFORCE YOUR VISIBILITY

TRADE SHOW

GOODIES SPONSORSHIP

On estimateAttract even more visitors to your

stand by handing out and personalising official

C!Print goodies

LANYARDS BAGS BAG INSERTS PENS

All our communication tools can be found at:

www.salon-cprint.es/herramientas-de-comunicacion/

14

THE PREMIUM SERVICEA C!PRINT EXCLUSIVITY

STRONG PARTNERSHIPS WITH MEDIA AND PROFESSIONAL BODIES

We manage the follow-up of your VIP accounts from A to Z, ensuring they receive

an EXCLUSIVE PREMIUM service to facilitate your commercial contacts!

PERSONALISED CONTACT / REGISTRATION FOR THE EVENT / HOTEL RESERVATION ASSISTANCE / TRAIN STATION WELCOME

AND SHUTTLE / FREE PARKING AND CLOAKROOM / AIRPORT SHUTTLE / SPECIFIC WELCOME / OPEN BAR

INTEGRATED LOGISTICAL SUPPORT

PERSONALISED LOGISTICAL SUPPORT A SINGLE CONTACT PERSON FOR ALL YOUR TECHNICAL REQUIREMENTS

A CUSTOMISED STAND OFFER

BALANCE 2015EXHIBITORS VISITORS

211EXHIBITORS 10 691

VISITORS OVER THE

3 DAYS

181 exhibitors

30 exhibitors

+49%It is the growth of

additional exhibitors since the 1st edition

in 2014

DISTRIBUCIÓN DE LAS ACTIVIDADES PRINCIPALES:

+42%is the rate of

increase in visitors since the 1st edition

in 20146 635 DIFFERENT COMPANIES

HAVE VISITED C!PRINT

+60%is the rate of

increase in business since the 1st edition

in 2014

15

BALA

NCE

20

15

VISITORS PROFILES AND

FUNCTIONS

DECISION MAKERS 66,41%

OTHERS 18,61%

PURCHASING ADVISORS 12,38%

ADVERTISING AGENCIES 8%

CREATIVE/PHOTOGRAPHERS AND DESIGNERS 11%

CONTRACTOR, PURCHASE/MANUFACTURER 5%

DISTRIBUTOR/SELLER OF GARMENTS AND GIFTS 14%

LARGE FORMAT DIGITAL PRINTING 26%

PRINTING/NON-PRINTED VISUAL COMMUNICATION PROVIDERS 12%

SMALL FORMAT MARKING/CUSTOMIZATION SERVICE 24%

VISITORS ACTIVITIES

GEOGRAFICAL DISTRIBUTION

OF VISITORS

GEOGRAFICAL DISTRIBUTION (SPAIN)

COUNTRIES REPRESENTED : 39

24 workshops10 case studies3 guided tours

60 experts to present market trends42 partners:

Press, professional institutionsand associations,

technical and creative partners.

Trade show data

Madrid36,25%

C. Valenciana 9,67%

Asturias 1,73%

Galicia 3,28%

Castilla y Leon

6%

Castilla La Mancha 6,78%

Cataluña 6,64%

Andalucía 11,18%

Extremadura2,97%

Aragón 2,81%

La Rioja 1,26%

Cantabria 0,91%

País Vasco 2,93%

Navarra 1,18%

Murcia 2,44%

Islas Baleares 1,71%

Canarias2,53%

Jérôme BOURGEOISMarketing Director and Plug&Play Projectjerome.bourgeois@656editions.net Tel. +(34) 911 82 93 96

Pauline DUCATMarketing Managerpauline@656editions.netTel. +(34) 911 82 93 96

Logistic Departmentlogistica@salon-cprint.esTel.: (+34) 911 82 97 35

Guillaume SANTANAExhibition Directorguillaume.santana@salon-cprint.esTel. +(34) 911 82 93 96

Raquel ISIDROSales Representative for Iberiaraquel.isidro@salon-cprint.esTel. +(34) 639 07 23 65

ContacTs

The C!Print Madrid trade show is organised by 656 Editions, a media and events management company group dedicated to image, personalisation and digital sector professionals.

Also the organiser of the C!Print and CTCO Lyon trade shows in France, the group is responsible for specialist trade shows, press publications, social media and marketing services aimed at a range of markets including visual communication, merchandise / textiles, print and graphic arts and its new applications (Architecture, Decoration, Design, Industry, etc.).

Throughout the year 656 publishes fresh content relating to markets, new trends, and highly innovative technical applications. It also runs communication campaigns targeting fully qualified and personalised contacts, making 656 a Multi-Channel group. The group channels its expertise into helping market players optimise their year-round communication activities with a view to acquiring new market opportunities.

Since its creation in 2001, the group has constantly sought to provide innovative solutions combining creativity, conviviality and high-quality services.

An event