Metaverse Marketing: Games and Virtual Worlds in Product Promotion
Promotion, virtual exhibition, web presentation
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Transcript of Promotion, virtual exhibition, web presentation
Promotion, Virtual Exhibition, Web presentation
Books Discovered Once Again
Idunn Sem | EngageLab | Stiftelsen Arkivet Prague 09.02.2015
• how to promote the project activities for the general and professional public
• how to open the network between Czech and Norway professionals • first ideas, how to realize the virtual exhibition and web presentation
mapping the history of the documents stolen during WWII • first ideas about the seminars for general audience • promotional activities of the project
Promotion, Virtual Exhibition, Web presentation
• how to promote the project activities for the general and professional public
• how to open the network between Czech and Norway professionals • first ideas, how to realize the virtual exhibition and web presentation
mapping the history of the documents stolen during WWII • first ideas about the seminars for general audience • promotional activities of the project
+ • “It should be interesting, cool, fancy and fresh”
Promotion, Virtual Exhibition, Web presentation
Promotion, Virtual Exhibition, Web presentation
archive database (authenticity)
co-publication + closing seminar
style guide (consultancy)
+ +
online news (actuality)
(web presentation integration) + virtual exhibition (whole/part?)
• how to promote the project activities for the general and professional public
• how to open the network between Czech and Norway professionals • first ideas, how to realize the virtual exhibition and web presentation
mapping the history of the documents stolen during WWII • first ideas about the seminars for general audience • promotional activities of the project
Promotion, Virtual Exhibition, Web presentation
Virtual exhibition + Project presentation
• how to promote the project activities for the general and professional public
• how to open the network between Czech and Norway professionals • first ideas, how to realize the virtual exhibition and web presentation
mapping the history of the documents stolen during WWII • first ideas about the seminars for general audience • promotional activities of the project
Promotion, Virtual Exhibition, Web presentation
Virtual exhibition?
• how to promote the project activities for the general and professional public
• how to open the network between Czech and Norway professionals • first ideas, how to realize the virtual exhibition and web presentation
mapping the history of the documents stolen during WWII • first ideas about the seminars for general audience • promotional activities of the project
Promotion, Virtual Exhibition, Web presentation
Exhibition + Digital Guide?
Promotion, Virtual Exhibition, Web presentation
Virtual exhibition Exhibition + Digital Guide
• title • introduction (framing the
exhibited items and presentation)
• special arrangement (thematically? chronologically? typology? origin?)
• authentic artifacts • labels
• more & interactive content • media rich content
(soundtracks, animation, video, interactive statistics, visualization of “big data”)
• invite for dialogue, (participation/social media)
Promotion, Virtual Exhibition, Web presentation
Virtual exhibition + Project presentation
• introduction/teaser framing the exhibited items and presentation
• special arrangement (thematically & origin) • short texts + long text (general & professional public) • media rich texts (picture, video, sound) • visualization of big data (+ facilitate for vivid sharing
on social media) • about the project (transparency? + acebook?) • research (publications) • in the news? • search?
Promotion, Virtual Exhibition, Web presentation
Questions • why? • what? confiscated vs. censured? (type of
content & type of metadata) • “co-responsible” for promotion?
administration of website? Virtual exhibit? > shared design process, split technical implementation, content production, web admin?
• timeline ok? examples provided by 1st of march?
• integration of search engine part of the web presentation?
• life-span? • universally accessible? • maintenance of social media and technical
solution?