PROMOTION ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC RELATIONS,...
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Transcript of PROMOTION ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC RELATIONS,...
PROMOTION
ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC
RELATIONS, THAT ARE USED TO STIMULATE CONSUMER
PURCHASING AND SALES EFFECTIVENESS Promotional Mix
Promotion Sales Promotion
ANY FORM OF DIRECT CONTACT OCCURRING BETWEEN A
SALESPERSON AND A CUSTOMER
Promotional Mix Promotion Personal Selling
ANY PAID FORM OF NON-PERSONAL PRESENTATION AND
PROMOTION OF IDEAS, GOODS OR SERVICES BY AN IDENTIFIED
SPONSOR
Advertising Publicity Promotion
A TERM USED TO DESCRIBE THE COMPANY WHO HAS HIRED THE
ADVERTISING AGENCY
Account Advertising Agency Advertising Manager
A SPECIFIC KIND OF PUBLIC RELATIONS THAT INVOLVES
PLACING POSITIVE AND NEWSWORTHY INFORMATION
ABOUT A BUSINESS, ITS PRODUCTS, OR ITS POLICIES IN
THE MEDIA Public Service Announcement Publicity Promotion
AN ARCHITECTURAL CANOPY THAT EXTENDS OVER THE STORE’S
ENTRANCE
Storefront Marquee Display
ANY FORM OF COMMUNICATION A BUSINESS OR ORGANIZATION USES
TO INFORM, PERSUADE, OR REMIND
Sales Promotion Promotional Mix Promotion
SIGNS AND DISPLAYS THAT ARE USED IN STORES TO ATTRACT
CUSTOMERS’ ATTENTION SO THAT THEY WILL BUY THE PRODUCT
BEING SOLD
Point of Purchase Display Sandwich Board Logo
THE COORDINATION OF ALL THE PHYSICAL ELEMENTS IN A PLACE OF BUSINESS THAT ARE USED TO PROJECT THE RIGHT IMAGE TO ITS
CUSTOMERS
Display Promotional Mix Visual Merchandising
THE VISUAL AND ARTISTIC ASPECTS OF PRESENTING A
PRODUCT TO A TARGET GROUP OF CUSTOMERS
Display Promotional Mix Visual Merchandising
A COMBINATION OF DIFFERENT TYPES OF PROMOTION
Sales Promotion Promotional Mix Promotion
TWO HINGED BOARDS, WITH ADVERTISEMENTS ON EITHER SIDE, THAT ARE PLACED IN FRONT OF A
STORE OR HUNG OVER SOMEONE’S SHOULDERS
Point of Purchase Display Sandwich Board Logo
WRITTEN ADVERTISEMENT THAT MAY BE INCLUDED IN EVERYTHING
FROM NEWSPAPERS AND MAGAZINES TO DIRECT MAIL,
SIGNS, AND BILLBOARDS
Media Broadcast Media Print Media
THE STORE’S SIGN, MARQUEE, OUTDOOR LIGHTING, BANNERS,
PLANTERS, AWNINGS, WINDOWS, AND THE BUILDING ITSELF
Storefront Marquee Display
ADVERTISING DESIGNED TO INCREASE SALES
Promotional Advertising Sales Promotion Institutional Advertising
THE AGENCIES, MEANS, OR INSTRUMENTS USED TO CONVEY ADVERTISING MESSAGES TO THE
PUBLIC
Media Broadcast Media Print Media
THE PERSON WHO PLANS AND DIRECTS ADVERTISEMENTS FOR
BUSINESSES
Account Advertising Agency Advertising Manager
A CATCHY, SHORT SONG THAT DELIVERS THE ADVERTISEMENT’S
MESSAGE ON TV OR RADIO
Personal Selling Jingle Logo
ADVERTISING THAT USES RADIO AND TELEVISION
Media Broadcast Media Print Media
SENT BY BUSINESSES DIRECTLY THROUGH MAIL TO PROSPECTIVE
CUSTOMERS
Message Direct Mail Print Media
THE THEME OF THE ADVERTISEMENT
Message Advertising Copy Print Media
A COMPANY THAT CREATES ADVERTISEMENTS FOR OTHER
BUSINESSES
Account Advertising Agency Advertising Manager
AN ADVERTISEMENT THAT TELLS AN IMPORTANT MESSAGE AND IS
RUN BY THE MEDIA AT NO CHARGE
Publicity Public Service Announcement Broadcast Media
A GRAPHIC THAT REPRESENTS A COMPANY, ORGANIZATION OR IDEA
Point of Purchase Display Sandwich Board Logo
THE WRITTEN PART OF AN ADVERTISEMENT
Message Advertising Copy Print Media