Promoting your National College Fair to Exhibitors and Attendees
-
Upload
neville-morton -
Category
Documents
-
view
18 -
download
0
description
Transcript of Promoting your National College Fair to Exhibitors and Attendees
PROMOTING YOUR NATIONALCOLLEGE FAIR
TO EXHIBITORS AND ATTENDEES
R YA N B U R T O N - R O M E R O ( N C F C O M M I T T E E / N C F P H O E N I X
C H A I R P E R S O N )
R A S H E E N A W I L S O N ( N C F E V E N T M A N A G E R )
PROMOTING We market these fairs to provide an opportunity for students to learn about post-
graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible.
Exhibitors
Attendees
ROLES/ RESPONSIBILITIES
NACAC
Introduces the National College Fair
Provides a general overview of the National College Fair
Local Arrangements Committee
Follow-up from NACAC’s introduction
Provides a personal touch
PROMOTING TO ATTENDEES
NACAC: Emails, save the dates,
printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on-site newspaper
LAC: Reach out to city
government to have a “Go to College Week.”
Revise the counselors list and send mass emails.
Use local affiliate’s resources.
PROMOTING TO EXHIBITORS
(COLLEGE REPRESENTATIVES)
NACAC: Advertise on NACAC’s
website Send promotional
materials to all members Email last year’s exhibitors Social Media outlets NCF fee waiver program Promote to State/Regional
Affiliates
LAC: Personal emails Reminders
ONE STEP FURTHER
Billboards
Newspaper Ads
Walk of Education (Be a Leader Foundation)
Radio Spots
Local News interviews
Social Media
KEY POINTS TO REMEMBER
Make it personal
Be detailed
Use resources from NACAC, affiliate, your network and
media
Plan ahead
Ask for help
GAME TIME!!!!!!!!