Promo%ng  Medicine  Brands  Online  using  Social  Media  

Jane6e  Toral  h6p://www.searchinfluencer.com  

h6p://www.medicol.ph  

#1  Feature  bloggers  

#2  Blog  about  an  event,    Win  a  prize.  

h6p://www.nuffnang.com.ph/blog/2009/11/03/medicol-­‐advance-­‐the-­‐na%on-­‐launch/  

h6p://www.nuffnang.com.ph/blog/2010/06/21/enervon-­‐hapontukin-­‐contest/  

#3  Blog  wri%ng  contest.  

h6p://www.nuffnang.com.ph/blog/2009/12/09/glutamax-­‐contest-­‐revised/  

#3  Blog  wri%ng  contest.  

h6p://www.ideasposi%ve.com/  

#4  User  ideas  submission  

h6p://www.pharmatonmvp.com/  

#5  Photo  submission  &  vo%ng  

#6  User  story  submission  &  vo%ng  

h6p://www.toughjobsphilippines.com/  

#6  Photo  tagging  contest.  

h6p://www.facebook.com/conzace  

Full  story  and  observa%ons  at  

h6p://www.searchinfluencer.com/2010/07/promo%ng-­‐medicine-­‐

brands-­‐using-­‐social.html