Promoting and Marketing Your Seamless Summer Program Sandy Helsel, Maureen Johnson, Justin Muschott,...
Transcript of Promoting and Marketing Your Seamless Summer Program Sandy Helsel, Maureen Johnson, Justin Muschott,...
Promoting and MarketingYour Seamless Summer
ProgramSandy Helsel, Maureen Johnson, Justin Muschott, Stephanie Huff, Annastacia
Yager
Nutrition Education SupervisorsManteca Unified Nutrition Education
CSNA 62nd Annual ConferenceNovember 14, 2014Sacramento, CA
About Us• Manteca Unified School District
• San Joaquin Central Valley– Approx. 60 miles south of Sacramento
• 30 sites– 24,000 students
– 64% free and reduced
Promoting and Marketing Your Summer Feeding Program
• Getting Started
• Be a Summer Meal Champion
• Planning for a Strong Summer Meal Program
• Adding the Fun and Special Events
• Make Summer Meal Sites the Talk of the Town
Our Journey• Contract Meals
• Summer meal transition
• Energy savings
• Meal counts– Number of employees increased
– Number of meals increased
Pre-Partner Meeting• City departments
– Parks & Recreation, library, etc.
• Other district departments– Pre-K/Kinder program
• After school programs– Give Every Child A Chance
– YMCA
– Boys & Girls Club
• County & private schools
• Day care
• Community leaders
Utilizing Inventory & DOD• Several vendors
• Menu/Meals– Special Diets
• Inventory (year end)
• DOD
• Swept funds
• Focus on produce
Advertising for the Summer• Advertising requirements
• Mail flyers
• Parks and Recreation Department Handbook
• Back of menu
• Postings in community gathering places
• Door hangers
Staff Training Day• Staffing plan
• Paperwork review
• General information– Clipboards
– Equipment/supplies
• Route preview
Infrastructure• Vehicles– Borrow from other departments and schools
• Warehouse staffing– On-site staff other than delivery drivers
• Storage and accessibility– Freezer and refrigerator space
– Warehouse dry storage
Distribution• Route planning– Meal Counts
– Proximity
• Schedules– Serve time and transport time
– Directions for route
• Serve locations
• Food transport
• Communication
Safety• District policy paperwork
– DMV clearance, rules and guidelines, etc.
• Daily vehicle inspections
• Weather considerations– Water! Water! Water!
– Shade
– Hats, neckbands, fans, etc.
• Child Safety– Be approachable
– Caution signs/cones
– Be aware of surroundings
– Advance notification to local police department
Name Your Route• Routes A, B, C, D…– Team development and comradery
• New names– Allspice
– Beach Balls
– Cinnamon
– Dynamic Duo
Easy Decorating• Summer theme
• Friendly competition
• Facebook postings– Free advertising
• Keep it simple– Dollar Store & 99¢ Store
BBQ Participation• One park per day
• Raised participation 41%
• Plans to expand next year
Date Day Location Time Route9-Jun Monday Weston 11:00-11:30 A
10-Jun Tuesday Smith 12:30-1:00 A11-Jun Wednesday WR Library 1:15-1:45 A12-Jun Thursday Long 11:45-12:15 A16-Jun Monday Sheltered Cove PW 1:15-1:45 B17-Jun Tuesday Lincoln 12:30-1:00 E18-Jun Wednesday Valverde 11:45-12:15 B19-Jun Thursday Sangalang 11:00-11:30 B23-Jun Monday Union West 1:15-1:45 I24-Jun Tuesday Roberts Estates 12:30-1:00 C25-Jun Wednesday Saint Francis 11:45-12:15 C26-Jun Thursday Northgate 11:00-11:30 C30-Jun Monday Colony 1:15-1:45 D1-Jul Tuesday Libby Lane 12:30-1:00 D2-Jul Wednesday Mossdale 11:45-12:15 D3-Jul Thursday Villa Ticino 11:00-11:30 D7-Jul Monday Cotta 1:15-1:45 E8-Jul Tuesday Generations 12:30-1:00 B9-Jul Wednesday Franciscan 11:45-12:15 E
10-Jul Thursday Sequoia 11:00-11:30 E14-Jul Monday Sandpiper 1:15-1:45 F15-Jul Tuesday Diamond Oaks 12:30-1:00 F16-Jul Wednesday Shasta 11:45-12:15 F17-Jul Thursday Southside 11:00-11:30 F21-Jul Monday Hildebrand 1:15-1:45 G22-Jul Tuesday Giles Memorial/B&G 12:30-1:00 G23-Jul Wednesday Graystone 11:45-12:15 G24-Jul Thursday Doxey 11:00-11:30 G28-Jul Monday Library Park 1:15-1:45 H29-Jul Tuesday Chadwick Square 12:30-1:00 H30-Jul Wednesday Rodoni 11:45-12:15 I
2014 SSO BBQ Schedule
Family Fun Time at the Park• Meals must be consumed on site
• Family fun and physical activity
• Staff participation– Kids wanted to come out to eat and play
Partnerships• Invite local news coverage– Newspaper, television, etc.
• Word of mouth– Social Media
• “Thank you” from families
• Post-partner meetings– Address any issues
– Suggestions for next year
End of Summer Evaluations• Re-evaluate site locations
• Menu changes
• Length of time at each site
• New partners– Alliance for a Healthier Generation