Promoting Adult Library Programming
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Transcript of Promoting Adult Library Programming
![Page 2: Promoting Adult Library Programming](https://reader037.fdocuments.net/reader037/viewer/2022110119/5565b5b5d8b42a48268b4797/html5/thumbnails/2.jpg)
General Marketing
• Medium• Tone• Continuity• Cost/ROI
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Medium
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Posters
In-House Around Town
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Billboards
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Postcards
Front & Back
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Newspaper
Stories, not ads
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Radio
Drive-time, Morning Shows,Talk Radio
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Television
News Stories& Interviews
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Images & Text
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Tone
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Humorous
Make them laugh
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Emotional
Pull their heartstrings
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Relevant
Message matches event
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Push Limits
Respect their senseof humor
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The Line
Don’t go too far!
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Continuity
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Overarching Theme
eCards WORDS
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Across Mediums
Poster Facebook
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Across Programs
Concerts Genealogy
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Branding
Logo goeson everything
Everything?Everything!
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Cost/ROI
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Mediums
Posters/PostcardsNewspaper (stories)
~$0.25 each$8000/yr.Billboards (demographically dependent)
TV (news/interviews)
Radio (morning shows/interviews)
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Creativity
Most ValuableInvestment
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Collaboration
Joe Box
Valerie Carroll
Brandi Hodges
Melloney Dunlap Ben Bizzle
CreativeTeam
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Adult Programming
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Audience
These are differentpeople
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Memorable
R.S.V.P
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Informative
Creative delivery
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Facebook tips
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Entertain
Be theGeorge Takei
of your community
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Engage
Postcompelling
content
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Advertise
Meet $10
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Follow
Learn from others
www.facebook.com/ccjpl
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Conclusion
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Change
We’re trying to transform animage, not reinforce one.
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Quality Programming
Sell the sizzle, not the steak.
But deliver a damn good steak!
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Contact
Ben Bizzle@benbizzle
Library@ccjpl
www.libraryinjonesboro.comwww.facebook.com/ccjpl
www.youtube.com/publiclibrary1